Guerilla marketing resources for financial advisors - 2021

Key quotes:

• "Speaker, author, and consultant Shel Horowitz of GoingBeyondsustainabiity.com helps businesses find the sweet spot at the intersections of profitability with environmental and social good-creating and marketing profitable products and services that make a direct difference on problems like hunger, poverty, war, and catastrophic climate change."
• "I’m still making the bulk of my income walking writers through the journey of becoming well-published and well-marketed authors-but now, most of the books I work on have a change-the-world component."
• "What really does differentiate me from my competitors: · For the social change work, the unique experience I have of being both a marketer for 48 years and an activist for 50, as well as the rare ability to see not just the big picture but also the small details the vision needs to make it work-and my wide range of interests become a strength here: cross-industry knowledge, a long history of drinking information from business, activism, nonprofit, academia, and the ability to see how a solution used in one sphere could apply elsewhere."

Key quotes:

• "Sources: 1: https://www.npr.org/2016/11/27/503520811/the-white-nationalist-origins-of-the-term-alt-right-and-the-debate-around-it?t=1593350220865 2: https://www.motherjones.com/politics/2017/03/richard-spencer-cotton-farms-louisiana-subsidies/ 3: https://www.theatlantic.com/magazine/archive/2017/06/his-kampf/524505/ 4: https://www.theguardian.com/technology/2016/jul/15/how-the-internet-was-invented-1976-arpa-kahn-cerf 5: https://www.bloomberg.com/news/articles/2020-05-16/trump-says-tech-giants-controlled-by-radical-left-vows-action 6: https://www.telegraph.co.uk/technology/2016/10/17/paypal-founder-peter-thiels-1m-trump-donation-leads-to-boycott-c/ 7: https://tech.newstatesman.com/cloud/peter-thiel-palantir-mod-contracts-2 8: https://orientxxi.info/magazine/facebook-recruits-an-israeli-censorship-expert,3946 9: https://reclaimthenet.org/facebook-censored-iconic-photo-of-soviet-flag-raised-over-reichstag-on-ve-day/ 10: https://www.abc.net.au/news/2020-01-15/instagram-bans-iranians-from-posting-about-soleimani/11864410 11 : https://www.wired.com/2009/07/ff-iraq/ 12: https://www.theatlantic.com/technology/archive/2010/06/evaluating-irans-twitter-revolution/58337/ 13: https://www.telesurenglish.net/news/bolivia-twitter-blocks-presidential-candidate-luis-arce-s-profile-20200623-0006.html 14: https://www.mintpressnews.com/how-mass-bot-network-coup-bolivia/263122/ 15: https://thegrayzone.com/2020/06/11/meet-wikipedias-ayn-rand-loving-founder-and-wikimedia-foundations-regime-change-operative-ceo/ 16:https://www.theguardian.com/media/2008/mar/30/pressandpublishing.tvandradioarts?gusrc=rss&feed=media 17: https://www.theguardian.com/media/2013/aug/17/rupert-murdoch-vice-magazine-stake 18: https://www.theatlantic.com/magazine/archive/2017/12/the-making-of-an-american-nazi/544119/ 19: https://www.adl.org/resources/backgrounders/proud-boys-0 20: http://www.nypress.com/news/vice-rising-corporate-media-woos-magazine-worlds-punks-DVNP1020021008310089998 21: http://zeitgeistmovie.com/ 22: https://www.businessinsider.com/the-10-biggest-lies-told-by-american-apparels-top-pr-man-2012-8?r=US&IR=T#he-advised-a-friend-to-send-a-fake-legal-threat-to-a-talent-agent-winning-a-500000-settlement-9 23: https://www.nytimes.com/2016/12/06/fashion/ryan-holiday-stoicism-american-apparel.html 24: https://www.noted.co.nz/currently/currently-world/donald-trumps-stolen-slogan-roger-stone-campaign-advisor 25: https://www.vox.com/policy-and-politics/2016/10/10/13227052/trump-roger-stone-paid-kathy-shelton-debate 26: https://www.militarytimes.com/2016/08/20/trump-s-controversial-new-adviser-promoted-conservatism-even-in-the-navy/ 27: https://www.foxnews.com/politics/fox-news-exclusive-the-making-of-steve-bannon-from-young-navy-man-to-white-house-power-player 28: https://www.imdb.com/title/tt0102116/ 29: https://eu.usatoday.com/story/tech/talkingtech/2017/07/18/steve-bannon-learned-harness-troll-army-world-warcraft/489713001/ 30: https://www.motherjones.com/politics/2016/08/stephen-bannon-donald-trump-alt-right-breitbart-news/ 31: https://www.nytimes.com/2016/08/18/us/politics/donald-trump-stephen-bannon-paul-manafort.html?_r=0 32: edition.cnn.com/2016/11/13/politics/donald-trump-reince-priebus-white-house-chief-of-staff/index.html 33: https://www.msnbc.com/msnbc-news/watch/alan-dershowitz-no-evidence-bannon-is-anti-semitic-809710147844 34: http://www.jewishpress.com/news/breaking-news/jewish-writer-says-trumps-appointee-bannon-doesnt-have-an-anti-semitic-bone-in-his-body/2016/11/15 35: https://talkingpointsmemo.com/livewire/republican-jewish-coalition-backs-steve-bannon-trump-white-house 36: https://www.latimes.com/politics/la-na-pol-trump-immigration-20170129-story.html 37:https://www.washingtonpost.com/politics/trump-decides-to-get-rid-of-white-house-chief-strategist-stephen-bannon/2017/08/18/98cd5c40-8430-11e7-902a-2a9f2d808496_story.html?hpid=hp_hp-top-table-high_bannon-109pm%3Ahomepage%2Fstory 38: https://www.timesofisrael.com/trump-campaign-mined-facebook-user-data-using-israeli-intelligence-gathering/ 39: https://www.newyorker.com/magazine/2013/04/08/the-bad-boy-brand 40:https://today.yougov.com/topics/media/explore/radio_program/The_Alex_Jones_Show 41: https://www.haaretz.com/us-news/remember-when-donald-trump-appeared-on-alex-jones-infowars-1.5443723 42: https://www.youtube.com/watch?v=UZPCp8SPfOM 43: https://www.youtube.com/watch?v=-5yh2HcIlkU 21.30 ‘NYPD high level sources’ 22.50: ‘former section chief from CIA’ 41.40 onwards- ‘i’ve got good CIA NYPD FBI sources’ ‘good elements in the CIA good elements in the NSA’ ‘guys running side shows’ ‘its not like they have memoes on it’ ‘I’ve talked to people who were involved, who actually flew the planes, Ronald Reagan didn’t know’ ‘you don’t want to let the communists do all the cocaine and heroin dealing’ then goes on to describe how Afghanistan opium production went up after the US occupation (ironic it didn’t do this when communists in power) 52.00 ‘Israel bashing’ ‘I’m neutral on Israel, never been there’ ‘i’m not anti Israel’ 53.00 “ I admit my family is in the CIA” 44: https://www.youtube.com/watch?v=IIaWnSftVuc 45: https://isgp-studies.com/alex-jones-of-infowars-is-cia-army-disinformation#david-jones-cia-dentist 46:http://content.time.com/time/arts/article/0,8599,1894028,00.html#:~:text=The%2021%2Dyear%2Dold%20college,Vladimir%20Putin%20and%20Oprah%20Winfrey."

Key quotes:

• "It comes as no surprise that in response to this demand, entrepreneurs and industry experts from all over the world have started creating and selling online courses to share their knowledge with others."
• "Okay, now for some good news… Even though it takes a lot of work to build a successful online course business, there are plenty of other people that have done it before (check out our Success Stories if you’d like to see some examples)."
• "Instead of creating courses to teach people how to practice yoga (a very broad and highly competitive topic) she decided to narrow her target audience to other yoga instructors (more specific)."
• "If you can’t find anyone that is profitably teaching your topic to others, that is a red flag that there isn’t enough market demand for that topic to justify creating an online course (or building a business)."
• "Assuming we want to create a course about Facebook marketing, let’s see what topics we come up with as we hone in on a specific target audience: If you are a real estate agent and you want to learn how to use Facebook to get more listings, which course topic is going to appeal to you the most?."

Key quotes:

• "As you can see below when you use “pdf” you get insightful reports from research companies that have already done all the work for you."
• "Google Scholar is the best way to get information about your market demographics."
• "Here you can take a look at the Australian food festivals consumer research report with all information sources."
• "You can search for information like in Google using specific keywords."
• "But if you can’t find you competitor try searching for Market Players research."
• "If you’re lucky, or the market is in trend now you will find the information on Google."