Guerilla marketing resources for real estate firms - 2021

Resources

Sustainability workshop: Is it really sustainable? | by Mick Jongeling | digitalsocietyschool | Medium

Key quotes:

"With my previous research centred about the emissions of Cloud-Based Computing, Anneke, Ilaria and I got together to design a workshop that would put digital sustainability on equal footing as her big sister."
"To start the workshop, we asked participants to draw their best interpretation of the Cloud or Internet in just 30 seconds."
"Redesign the Digital Society School website! We gave the team some time to explore the website and list down some obvious digital design flaws from the perspective of sustainability."
"With every visit to the Digital Society School website producing 3,44 g of CO2, times the 43.833 sessions since in 1 year (21/4/2019 — 21/4/2020), the total website emissions for this year are 150,78 Kg CO2."
"We presented a collection of wireframe and website elements for the teams to work with, this would speed up their design processes."
"The Digital Society School website has the purpose to have people apply for the Digital Transformation Program, become a partner for a semester, read the research, enrol in one of the courses or participate in the annual Global Goals Jam."

The Longevity of Luckin Coffee. Luckin Coffee, an emerging coffee brand… | by Nick DiMaio | Medium

Key quotes:

"Starbucks: Despite losing approximately $123 million in 2018, Luckin Coffee is a major threat to Starbucks, which is a multinational brand with a 50% market share of the coffee industry in China and generated $232 million in profits globally that same year."
"Luckin Coffee is redefining how this model is used, by essentially combining a technology-based delivery service with new-age retail."
"Based on studies of other successful URL companies, the major factors shared by such firms include strong marketing, a relatively-cheap product, and a road to profitability."
"For offline marketing, the Company is targeting urban office buildings and residential areas, knowing from its data that the target consumer often gets Luckin Coffee delivered to work."
"In terms of online marketing, the Company is purchasing social media ads, such as WeChat Moment Location-Based Services (LBS), which better inform Luckin on the point of purchase and quantities purchased in Chinese neighborhoods."

Kelly Customer success at B12

“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”

Annabel Customer / Evolv Ventures

“My B12 experience has been great! What I appreciate most is that I can edit the site personally whenever I want to, but I can also ask for support when there are changes that I'm not able to make myself. B12 is great blend of a DIY service and a full-service website agency.”

Dan Customer / Dan Garcia Photography

“B12 bookings is truly one of the best features of my web page. My customers can always get in touch with me with this awesome tool.”

Debra Customer / A New View of Food

“B12 has positively impacted my business with its wide variety of integrations, such as the bookings integration! I’ve been getting more emails from potential customers who are able to book online and schedule consultations with me easily. I’m not tech savvy, so if you’re like me, having a company like B12 to work with is incredibly helpful.”

Joseph Customer / Founder Collective

“It was such a pleasure to work with B12. Their technology made the web design process easy and the B12 team helped us launch a website we love! We're proud to be an investor and a client.”

Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Princess Customer / Clear Visions Consulting Services, LLC

“I need \[B12] recommendations. As I add new courses to my website, I need to make sure that I'm fresh, I'm sharp, and I'm up to date.”

Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

Willie Customer / Urlife Now Fitness

“I like that someone is monitoring my website every month and making suggestions for how to improve it.”

Natalie Customer / Natalie Elisha Gold

“The entire \[B12] process felt really quick and efficient. I was able to work with them and highlight certain areas that I wanted on my website. Everything that I didn’t like was changed in a matter of seconds and minutes. It was vastly different compared to the previous team that I had hired to do my website.”

Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

Roberto Customer / Emerald Gardens

“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”

Freddie Customer / Suffolk Equity Partners

“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”

Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

Guerilla marketing resources for real estate firms - 2021

Resources

Sustainability workshop: Is it really sustainable? | by Mick Jongeling | digitalsocietyschool | Medium

The Longevity of Luckin Coffee. Luckin Coffee, an emerging coffee brand… | by Nick DiMaio | Medium

What customers & experts say

Ready to grow your business online?