Helpful ideas for generating sales leads for your business

Key quotes:

• "Getting ready to generate business leads with an online marketing campaign? For online marketing to work you need to find the most profitable business type to approach."
• "To scale your lead generation campaign however, you need a way to regularly find contacts: • collect contacts manually (advanced Google+social media skills required)• boost manual collection with plugins for finding client information• buy access to a SaaS database (like what RightHello offers, email piotrek@righthello.com to learn more about cold email lead generation services) Try not to buy nor use ready-made email lists if cold email is your lead gen channel of choice."
• "The most successful online lead generation campaigns either: • lead potential business clients to a sales offer with a slow, but strategically planned step-by-step plan• throw the offer straight into your face (think AppSumo’s product newsletter, where the offers are so good that you either buy instantly, or cry that you can’t afford them) But even the most solid offer deserves a follow-up if someone didn’t notice your first message or ad."
• "Before you hit the switch on your lead gen campaign, make sure to: • have transparent company info online• know the target business type that you’re approaching• have a way of regularly generating contacts for lead gen• know your CTAs• remember to follow-up Good luck!."

Key quotes:

• "The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine."
• "As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads."
• "Below we offer four tips that will help you build a well-oiled digital marketing, lead generation machine."
• "If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy."
• "Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads."
• "Strategies for campaigns can include “Subscribe to Our Newsletter” or “Limited Time Offer — 20% Off Your First Purchase.” Lead Ads is also a great outlet for remarketing campaigns because most of the time your website visitors will see the ad and you can use this opportunity to provide an incentive to send them back to your sales funnel."

Key quotes:

• "It’s meant to help marketing and sales professionals better understand where prospects are in this process and what information they might need to become customers."
• "Finally, B2C lead generation differs from its counterpart in the way that it often focuses on creating added value or enhanced experiences with a brand, for example, providing a quiz focused on your product via a popular consumer website."
• "As JotForm’s Chad Reid points out, “If you’re solely relying on paid search rather instead of SEO for lead generation, you might miss out on valuable sales.” Effectively optimizing your website according to SEO best practices can be a complicated and ever-evolving endeavor."
• "8 ways to maintain communication with leads and transform customers from adopters to advocates Once you start generating leads, you should begin analyzing them at various steps in the marketing-to-sales lead nurturing process in order to prioritize them, more effectively evaluate the success of your lead generation efforts, and ultimately optimize your campaigns to perform better and more efficiently."

Key quotes:

• "Here’s a quick look at the 9 before we dive into each of them: It doesn’t matter if you’re B2B or B2C — if you want to organically generate sales leads online, content is the way to go."
• "If you’re looking for quality graphic designers who can create a visual voice for your brand, communities like Dribbble and Behance are hotbeds of talent.SlideShare decksSlideShare decks are great for a couple of reasons: you get your point across quickly, and you get to repurpose content from a longer content piece (like a blog)."
• "White papers are usually gated content, which means the visitor must provide their email ID to access the white paper.Case studiesCase studies are perfect testimonials for your business, because they have customers talking about how they’ve used your product/service to solve their problems."
• "These tips will help you generate more leads from your landing pages: Optimizing your website in particular and your content in general requires a sound understanding of SEO (search engine optimization) techniques."
• "Along with content marketing, email is the most preferred channel for generating sales leads online, according to a report from Ascend2."

Key quotes:

• "For example, if I were doing this for my content marketing service, Grizzle, I would ask my clients questions like: By digging deep into these questions, I’ll know exactly which topics to write."
• "Here’s a three-step guide to get started: For this to work, you must target publications that have authority in your market with an active and engaged audience."
• "For example, when I created this blog post about side project marketing for CrazyEgg, I targeted the marketers and founders at the brands I included: The connections I made in this article were secondary to the content I wanted to deliver."
• "I’m not talking about Amazon gift cards, but rather giving them access to the insights you generate before they go “public.” This will create an element of exclusivity while providing you with new content for your audience."
• "Having a large, loyal following on LinkedIn can open up many opportunities — including, of course, lead generation by means of social selling."