Helpful product launch checklists to keep you on track

Key quotes:

• "Whether you’re a product manager leading an established product or an entrepreneur launching a new business, you will need to develop a product strategy and get your message market fit right for a successful launch."
• "A great way to validate your product market fit prior to launch is to create a landing page."
• "If product teams do not identify goals early on and set metrics for what success looks like, product launches may fail."
• "The goal setting phase may require a lot of strategic analysis and planning, but will keep your team focused on the purpose of the product launch, align activities based on success metrics and keep everyone motivated to really impress your customers."
• "A successful product launch strategy requires you to create a deliberate and strategic communication strategy that balances the stakeholders’ needs with your own time and resources."
• "A great way to map your communication efforts is to use the Mendelow’s matrix to make your launch run more smoothly and garner the right level of stakeholder engagement."

Key quotes:

• "In this piece, we’ll explain how product documentation can help you meet launch goals and empower your customer-facing teams and end users."
• "Specific reasons included poor timing, lack of planning for post-launch, and confusing product messaging."
• "Luckily, a carefully created product launch plan can help address all of these issues by aligning departments with both strategy and execution."
• "Therefore, your product launch document should explain your launch goals, identify the most valuable segments, and lay out a plan of execution."
• "Make sure you work closely with marketing to define prospects so the sales team gets better quality leads."
• "To best achieve your launch goals, focus your launch messaging on the MVS (minimum viable segment) who have the same problems you seek to solve."

Key quotes:

• "There are always too many requirements and too little time and there are always things left to do."
• "Over the years I’ve compiled the things I know are needed for my products into a toolkit of sorts, a process for ensuring we don’t miss that critical thing next time."
• "The intention of this checklist is to make the minimum necessary steps explicit, to make sure important steps are not missed, and to make sure the right people have an opportunity to give input."
• "We’re supplying a set of checks to ensure the mundane but important stuff is not overlooked, to ensure people talk, and coordinate while still being left the power to manage nuances and unpredictabilities to the best of their ability."
• "Product Managers look at it, remove items that are unnecessary for their particular product, add any additional requirements and then use it (once the Product has been scoped, designed, user tested and built) to ensure nothing important has been missed ahead of go-live."
• "This is shared with the caveat that it is aimed at software development and your mileage may vary: Product Launch Checklist Written by."

Key quotes:

• "A product launch checklist helps to ensure that nothing is overlooked and that you’re bringing new products to market."
• "We’ve outlined 10 tips for a flawless digital product launch, from researching competition in the current market and building a Minimum Viable Product with a prototype, to staggering your product releases and keeping users interested post-launch."
• "Establishing target customer profiles will help you make sure that you’re creating something indispensable for someone, as well as help you decide on which metrics you will use to measure the success of your objectives."
• "Download Free Creating your Minimum Viable Product (MVP) with a prototyping tool will reduce the resource load early on because you’re essentially producing a working model of your final product quickly and easily — no code required."
• "Beta testing in the run up to a product launch lets developers tackle multiple tasks quickly and inexpensively — thus ensuring launch date readiness, helps to evaluate the customer experience early on, confirms MVP status and allows to for competitive analysis because many testers will have tested competitors’ products as well."

Key quotes:

• "In this guide, we’re going to cover everything you need to do to ensure a successful product launch, from validating that you’ve built the right product, to marketing strategies for getting it in front of the right people."
• "The only way you can ensure your launch is a success is by knowing for certain the product you’re making is valuable to the people you want to buy it."
• "So, the first step in your product launch strategy is making absolutely sure that people want what you’re selling."
• "All this research ensures you’ve nailed the what of your product launch before you start trying to sell something people don’t want."
• "If you’re launching a consumer product like Lululemon, ask similar questions: If you’re selling a B2B product, you’ll want to focus more on their business and the issues they face."
• "During a product launch, you’re going to be dealing with customers who both know you and who don’t."