Here are the advantages and disadvantages of email marketing

Key quotes:

• "Direct email marketing in conjunction with digital marketing can greatly increase your success rates and increase your customers’ trust in your brand."
• "Read more on these strategies in my next article in the series “Does Email Marketing Still Work? In my article “Does Email Marketing Still Work? — Part 3 (The Advanced Guide)”, I will go through these myths to help to break them, As well as give you some inspiration on how you can improve your email marketing campaigns."
• "There are a lot of advantages to email marketing and it does form a very important part of any sales and marketing process."
• "In my next article, titled “Does Email Marketing Still Work? — Part 2 (The Intermediate Guide)”, I will start to go over strategies you can use to help improve your email campaigns."
• "— Part 1 (The Beginner’s Guide) Does Email Marketing Still Work? — Part 2(The Intermediate Guide) Does Email Marketing Still Work? — Part 3(The Advanced Guide) Why Is My Email Campaign Performing Poorly? — Part 1(The Beginner’s Guide) Why Is My Email Campaign Performing Poorly? — Part 2 (The Intermediate Guide) Why Is My Email Campaign Performing Poorly?."

Key quotes:

• "The goal of a marketer is to send the right content, to the right contact, at the right frequency and at the right time."
• "Email marketing professionals use preference centres to increase the relevancy of their campaigns."
• "Decisions such as what content to send, how to present it and how often to email your contacts can be made with data you gather."
• "Adjust your email frequency over time based on the data you collect in your preference centres."
• "The ten studies looked at many different email sends, deducing when the best day and time were for marketers."
• "When creating your preference centre, you need to collect information that you can use to optimise marketing campaigns."

Transcript: Hi. My name is Emma, and today we are going tolook at some very useful email expressions. So we're going to look at five in total, andthese email expressions can be used in formal email writing. So I've had a lot of studentsin the past tell me that they spend hours writing very simple, short emails. These expressionswill help you to improve your email writing, and to write emails a lot quicker.So let's get started. Okay, so our first expression, verycommon: "Please find attached _________." Okay? "Please find attached _________." So,what do I mean by "attached"? So, in this case, "attached" is a verb, but "an attachment",which is the same thing but in the noun form, is an added computer file. So it's a computerfile we add to an email. So, what are some examples of attachments? Well: "Please findattached my resume." This may be an added computer file. "Please find attached photosfrom the conference." So it's a very simple phrase. It's very polite. Notice we have "please"."Please find attached _________." And then you just fill in the blank with the computerfile you're adding to the email. Okay? So that's our first expression. Now let's look at our second expression.... See more →

Key quotes:

• "Email marketing is one of the most cost-effective marketing tools for small businesses."
• "Email marketing for business isn’t a new concept in fact, compared to other online marketing like social media, mobile applications."
• "This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers."
• "Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising."
• "Success — Emails can be targeting specifically to the ideal consumer."
• "With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water — The trick is that you have to get it here."

Key quotes:

• "I’ve spent years only sending a weekly blog post to my list."
• "In 2017, I’m experimenting with using more email marketing strategies in my business."
• "After all, it’s time to make money from products like digital courses and group coaching programs."
• "Here are some of the strategies that are currently working for me."
• "I’m currently working with a group of seven women entrepreneurs on their marketing."
• "And so the first of these effective email marketing strategies is to actually use email."

Key quotes:

• "Here’s the man himself: Inbound marketing is the strategy of publishing resources and content with the goal of leads finding your business naturally."
• "That’s why more businesses are turning to organic and natural approaches for generating leads and revenue; inbound marketing be the main one."
• "Not at all thanks to inbound marketing which generates up to three times more leads than traditional strategies."
• "We wanted to drive the right leads to our website and nurture them right through to sales qualification, while measuring the effectiveness and ROI of the Digital Marketing activities.” They partnered up with inbound giant HubSpot to create content for each buyer persona; involving articles, smart forms, and smart lead magnets."
• "This ultimately resulted in: If you’re like me and have a vision of customers coming to you without lifting a finger, it’s one of the best pros of inbound marketing."
• "Keep in mind that Inbound marketing is a long term approach that sets up your business to organically generate leads and practically run on autopilot."