Here's how to approach your email marketing and social media

Key quotes:

• "A welcome sequence communicates your brand story, your “why,” and what to expect in terms of product, content, and offers."
• "Your welcome email is their first encounter with you, and if they’re feeling your vibe and brand from the get-go, they’ll likely be a rabid fan and customer."
• "§ End with: Let them know you have one more email left for them (and hint that it’s FULL of goodies made just for them) and link to other places they can follow you online if it makes sense! When people join your email list, they’re telling you that they’re interested in what you have to offer and they’re inviting you into their inbox."
• "You should be spending just as much time (if not more!) crafting the actual subject line because if you don’t get your customer to open your email, they won’t see the contents."
• "What is the one most important thing you want them to do based on the email you’re sending? Follow Val (or sign up for her newsletter), because she frequently analyzes emails from small businesses and start-ups as “tear-downs” and gives critical feedback."

Key quotes:

• "Since you’re here to figure out once and for all whether or not to throw your efforts into social media marketing or email marketing and not to nail me to the cross if you’re a pineapple on pizza lover, let’s dive into the article."
• "This means that most social media users also have an email account that they check regularly."
• "Here’s why email marketing is here to stay despite the sheer power and reach of social media: Return On Investment (ROI)."
• "What’s even more appealing is that the people who check their emails first thing in the morning are said to be more task-oriented online than their counterparts who check their social media platforms."
• "Oh, and here’s one fundamental fact that you need to remember when it comes to social media vs."
• "People go on their social media platforms of choice to be entertained, while they go to their email accounts to be informed."

Transcript: I'd wager a bet that you have been doingemail marketing in your business without even knowing it email marketing is aform of direct marketing that uses email as its main medium of communication thismeans that you right now most likely have emails or newsletters in your inboxthat a company created and sent out to you for their own email marketingcampaign basically any email that you send to a potential or current customercan be considered email marketing the goal of email marketing is to cultivatea relationship with your customers start thinking about the types of emails youcan begin to send out to your customers or people subscribe to your email listto get started with email marketing here are some first steps first findbusinesses in your industry that are doing really neat things in themarketing space I always recommend taking a look at what these players aredoing in your industry often they work with expensive marketing firms that usecutting-edge technology and data for the smaller guy this means that you can lookat what they're creating and use that information to grow your own marketingstrategy once you have determined some marketing savvy industry players goahead and get on their mailing list I recommend... See more →

Transcript: Every organization has customers regardless of whether you're a commercial for-profit firm or a non-profit all companies must be seen as relevant to those customers if they want to survive marketing then is getting customers to believe that your products and services are important and that they deliver a better value than the competition's smart companies see marketing as an investment that's because the marketing function may be the most critical in any organization marketing is how companies wage competitive battle in the marketplace if a company doesn't fight the good fight it won't be around long companies that Excel up marketing not only survive but they grow in value but marketing is hard work it's a world of ambiguity and constant challenge think about the things that change for a company for example consumer trends new generations of consumers Millennials for example have different needs than previous generations a good marketer has to adapt to that competition changes new competitors enter the market and the old competitors try new things to take your customers away marketers are also affected by changes in technology innovations in new products as well as new ways to connect with customers especially social media... See more →

Key quotes:

• "(“Known” is in quotation marks because you don’t actually have to know someone to send them an email, but you do need to have their email address in order for them to receive your message.) Email marketing is when a brand (personal or business — it applies to either one) uses email to send marketing messages to a list of known recipients who have typically signed up to receive these emails at some point in time."
• "An email marketing campaign is when a brand creates a number of email messages to send to a specific group of recipients, typically over a couple of days or weeks, with a pre-defined goal or desired outcome."
• "In this case, a nurture sequence might provide subscribers an opportunity to raise their hands and say they are interested in learning more about a specific product or service by sending an email with product or service-related content, and then triggering additional emails based on whether the recipient took action by clicking on the links within the previous email."

Key quotes:

• "Today we’ll take a look at a new trend in digital marketing — big data — and explore whether it’s feasible for a small business."
• "So if big data is too expensive, how can a small eCommerce brand optimize and grow its email marketing? If I like the brand, I’m happy to exchange my email address for the special offers and promotions I know I’ll get in return."
• "Create a landing page on your site to further message the promotion, collect data, and encourage immediate shopping."
• "Experiment, track your metrics carefully and try to uncover what email content your customers are engaging with."
• "You can also offer compelling content to move your customers from your email to your site."
• "Remember, the key to email marketing is to get the customers to your site."

Key quotes:

• "is truly amazing, but, if you’re like us here at Get Community, we THRIVE on spreading the word about all kinds of cool topics, news, and events that can educate and benefit our readers, and we do this by using a lovely little tool called email marketing."
• "But, where do I start?” In order to master the art of email marketing, you need to build a solid list of people who will receive your beautifully crafted newsletters and eblasts."
• "Here’s one you’ve probably seen when you visit the Get Community website: (For more ways on how to build your email list, check out this article on VerticleResponse.com) So, now that you have an amazing list and you’re ready to start sending out emails, let’s get into the types of content you’ll be producing for your audience: Newsletters."
• "Going forward, you can tell people about what topics you’ll be discussing on the blog that month, what events you have coming up, details about new products/services you have, and other exciting information that your readers will be interested in."