Here's how to decide what you should sell on Instagram

Key quotes:

• "For example, Nike Running often make their trainers and running equipment the focal point of their content: Whereas other brands, such as WeWork, put more focus on their community and culture: At Buffer, our Instagram marketing strategy is to post consistently quality content that aims to build Buffer’s brand while also connecting on an individual basis with our community members."
• "Curating content from your followers can help you to build a vibrant and engaged community and user generated content can also incentivize your audience to share their own creative ways of interacting with your products, services or company."
• "A large percentage of this growth was down to user generated content and in this post, Brian shares our exact strategy: A study from Georgia Tech looked at 1.1 million random Instagram pictures and discovered these two really interesting bits of information."

Transcript: (upbeat music) - The state of Instagramhas changed so much from just being virtual photo album, to now being a place where you can market to your audience consistently 24/7, even have peoplewho wanna follow you all the time, by watching your stories and watching you on Instagram Live. I made a video about this few years ago, about How to Sell on Instagram, but now because things have changed I wanna give you a big,big and profitable update. So here's the thing, everyone wants to be so popular on Instagram. They wanna be an Instagram influencer. They wanna get allthese brand deals, #ads, so that you can show offproducts, be sponsors, get some free stuffs andmake money in the meantime. I mean look at Selena Gomez, shes' one of the popularInstagram influencers, who gets paid 10s of hundredsof thousands of dollars, just for posting a picture ofwhat she's drinking that day. Isn't that crazy? I mean, it's a great opportunity, but is it possible for everybody? No. But is it possible for everybodyto make money on Instagram? Yes. The common mistake that Instagrammers make is they think that they justneed to get instant famous, get lots of followers, so... See more →

Key quotes:

• "They wanted to reduce the number of steps required for Instagram users to complete their purchases after discovering products through the platform."
• "This feature would allow retailers to add product tags to their Instagram posts so users can easily learn more about their products through the platform."
• "In short, Instagram users will be able to use the platform to discover new products and learn more about them."
• "Here are some more important facts you should know about shoppable posts on Instagram: If you want to start driving more sales using Instagram, you should try to create more shoppable posts on the platform."
• "Here’s what you need to do: You now have all the information you need to start setting up your Instagram business account for the shopping feature."
• "It’s important to note that many other retailers (even your competitors) are going to start implementing this new feature."

Key quotes:

• "If you ask me, the most important thing that makes or breaks an eCommerce store is the products that it sells."
• "Obviously, you should look at trending products to sell (which are likely to turn a profit), but there are other factors that come into the picture as well."
• "First, I’d like to explain what makes a good product to sell online so you know what to look for! Last but not least, make sure that the products you’re selling are popular and in-demand."
• "While you’re at it, also check out: Now, once you’ve put together a list of options which fulfill all your criteria (profitable, decent pricing, lightweight and small, and in-demand), the next step is to run these through the Google Trends tool."
• "It’s obvious that consumers are a lot more interested in kombucha, so you’ll be better off selling kombucha-related products in your store."
• "But at the same time, you don’t want to be selling the same products that a gazillion online retailers have already listed on their stores."

Key quotes:

• "Now that we have the pictures we’d like to post, it’s time to add hashtags so that people can discover our content."
• "However, I’d begin on “Normal” and if all goes well, crank it up)> Media source = tags (i.e."
• "hashtags, which we’ll pick in a minute)> Media age = 1 hour (you want this to be a small amount of time, because you want to engage users who are active, on their phones, and ready to follow you back)> Media type = photos; “all” is fine as well> Min."
• "likes on media = 1 (I picked to engage with media with at least 1 like, which denotes that the user has at least 1 follow and is active… unless they “like” all of their own photos, I guess…)> Max likes on media = 100 (a large number of “likes” on a photo is great, but it may also denote that it’s a popular account with no intention of following back, hence the like limit of 100."

Key quotes:

• "When you have decided which font to use, copy the text and open the Instagram app again."
• "Adding hashtags to your Instagram Stories is the best way to increase your organic reach and being discovered by new potential followers and customers."
• "Tap the pen icon and drag it across the photo until the hashtag has the same color as the background."
• "A simple but golden tip: Try tapping on the stickers in Stories to alter their looks, for example change their color."
• "This is one of our favorite hacks it’s especially useful for replying to comments on platforms like Instagram or Facebook."
• "When someone saves your content, Instagram will interpret it as being relevant or important in some way, which will improve your ranking."