Here's how to map out an email marketing strategy that works

Key quotes:

• "People feel like their interests and needs are taken seriously when companies use personalization in their marketing strategies."
• "When you have a new product, new feature, or service, price discount, maybe you’ve made some changes, or want to share something with your customers, you use the Announcement type of email marketing campaign."
• "For those of you who are not familiar with the term, an email campaign is an important part of marketing, through which companies communicate with their customers, both current and potential ones by sending a series of emails to them."
• "In order to successfully implement your email marketing strategy and start sending emails, you will need a little help from something called an email service."
• "Using this kind of email marketing tools can also help you track the progress of your email campaign, who opened your emails, how many people clicked on your links and even schedule your emails in different time zones."
• "In creating a quality email list, it’s also important how much data you will provide about yourself in order for your email address to look relevant."

Key quotes:

• "Having agreed your marketing strategy, you’re now ready to build your marketing plan, and launch campaigns."
• "Look at your business and find your strengths and weaknesses, your value proposition, your competitive advantage, your target market."
• "Okay, marketing strategy agreed, time to work on your marketing plan."
• "#2 — If you don’t review your marketing plan and all your campaigns, how will you know whether they’re working? E.g."
• "customer choice, new competitors entering your industry, new products launched, channel conflicts, economic downturn, competitors outranking you in search engines SWOT analysis finished, now it’s time for another acronym — TOWs."
• "TOWs analysis allows you how to exploit your strengths to maximize your opportunities and minimize threats."

Key quotes:

• "So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success."
• "As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal."
• "The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using."
• "For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads."
• "It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy."
• "Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy."

Key quotes:

• "The individuals who work for/with your business and are responsible for product development, customer service, and sales and marketing activities Questions to ask yourself 6."
• "Because the focus is on the value your product adds to the purchasing organization’s bottom line rather than on the individual benefit to the consumer, B2B marketing content tends to be more technical, more focused on costs, and more individualized for each potential customer you approach."
• "Just as you need a website to launch a business in today’s market, it’s becoming increasingly important to have a companion mobile app so that you can engage customers where they are — on their mobile devices — with product updates and new features."
• "Event marketing is a prime way to captivate your current and potential customers and engage them in a real-world, interactive setting all while building your brand and teaching them about your amazing product and service offering."

Key quotes:

• "If you’re writing a plan for your team, a good ask is setting specific marketing goals and objectives for them."
• "The easiest way to make sense of all the information you have collected so far is to build something marketers call a “persona.” A persona is a profile of what a typical customer in one of your target audiences looks like."
• "It can help you better understand who you’re going up against for customers, help you determine which marketing strategies to use, and can even give you insight about ways you can improve your own products and services — or create new ones — to gain a competitive advantage."
• "Without setting some specific goals, objectives, and targets, it will be hard to figure out just how well your marketing plan actually performed."
• "For example, if you plan to focus on social media marketing, you don’t need a full breakdown of how often you’re going to post on Instagram."