Here's what you need to know about callout extensions

Key quotes:

• "Quick tips: More info on sitelinks for Google Ads here Callout Extensions This type of extension is frequently confused with sitelinks above, since they give the ability to again showcase extra information and take up more screen real estate."
• "Quick Tips More info on location extensions for Google Ads here Call Extensions For businesses that handle a lot of customer calls or wish to increase them, call extensions let you display your business number alongside your ad in the search results."
• "You can also count calls as conversions and see call reporting data when using a Google forwarding number on Google Ads."
• "Quick Tips More info on this call extensions for Google Ads here Message Extensions This allows mobile searchers the third option, other than click to call button from call extensions above or a click through to website, to send you a text message."

Key quotes:

• "One way to stand out in a crowded online marketplace is to include extensions in your Google Ads."
• "With regards to PPC advertising, competition can be high and businesses will need to consider all angles to get those qualified clicks."
• "After all, each search results page only allows a limited number of ads to be shown — and even then, your chances for clicks are only about 10%."
• "But by integrating extensions, you’ll not only increase your chances for placements on the search results page, but you’ll also give people more reasons to choose your business once it does."
• "The main advantage of utilizing sitelinks is increasing the ads’ click-through-rates."
• "But increased click-through-rates is the result of several other benefits that sitelinks come with."

Key quotes:

• "These can include your business’ location, phone number, business ratings, and more (via AdWords Glossary) There are two categories of Ad Extensions: Automatic and Manual Ad Extensions."
• "How to enable Sitelinks in AdWords Rules & Smart Tips: Location Extensions show your storefront location with your search ad."
• "How to Enable AdWords Location Extension Rules & Smart Tips: Call Extensions allow you to show your phone number on your ad."
• "How to Enable Call Extensions in AdWords Rules & Smart Tips: App Extensions allow you to add a mobile app download button next to your Search Ad."
• "It attaches your thumbnail icon, name, and a customizable call to action button beneath your text ad as seen above with Amazon."
• "How to Enable App Extensions in AdWords Rules and Smart Tips Review Extensions allow your customers to speak for you by annotating your text ad with a review from a Google Trusted Site Set up a Review Extension in under 5 minutes Review extensions are some of the toughest for most advertisers, and much of that struggle comes from Google."

Key quotes:

• "Google allows advertisers to include up to 25 characters in their sitelink descriptions but, just because you have the extra space doesn’t mean you need to use it."
• "Just last week, Google released account-level sitelinks, giving advertisers the opportunity to create just a single set of sitelinks to be applied across the board."
• "No doubt, the crew at Google created this new option to reduce the barrier to usage to boost sitelink adoption, since they’re so beneficial to ad CTR."
• "You’re far better off investing a little extra time to create your sitelinks on the campaign or ad group level."
• "For example, if the Kate Spade ad above featured account-level sitelinks, it’s likely the links would be fairly generic or only feature their best-selling products."
• "Google reports a 30% CTR elevation when advertisers take advantage of this option, making it a definite “do.” Sitelinks are the perfect way to highlight holiday sales, limited-time offers and special deals."

Key quotes:

• "When you add Google Ads structured snippets to the system, you first have to determine the category type that fits your products and services."
• "Google Ads call extensions can show up on almost all devices, appear on both search and display network, and only when someone clicks the extension a phone call is made; when someone clicks the ad itself, the landing page will open up."
• "Google Ads message extension allows someone to send you a text directly from the SERPs."
• "Message extensions only serve on mobile phones and are the perfect solution for customers who’d rather text than call."
• "When creating a text message extension on Google Ads, you need to prepare an extension text that will be shown in the ad itself, a default message to the customer that will appear after clicking on the extension, as well as you can write an auto-reply message (optional) to be sent out after someone wrote you a text."

Transcript: Do you offer Free Returns? Next Day Delivery? 24 hour customer service? Then let your customers know! With callout extensions, you can easily addthis kind of additional information to your ads. The Callout extension is one of many AdWordsad extensions you can use to show your business’ added value with your ad. Callout extensions let you include specificattributes about your business, products or services that will show below your ad on theGoogle Search Network. Use callout extensions when you want to highlightfeatures of your business or product, but don’t want to distract from the main headlineof your ad. Callouts allow you to enhance your ad it andmake it more convincing. Here are 3 reasons why you should implementcallout extensions today. 1 - They're easy to implement, appear as simpletext, and require no links to secondary pages on your site. Callouts are a great way for advertisers withouta lot of pages on their site to take advantage of this extra ad space2 - You can use them to share details about your business like popular services or uniqueofferings.For example, “Free Shipping” or “24 hour customer service”. 3 - Callout extensions allow for a lot offlexibility: You can add callouts at the... See more →