Here's what you need to know about Google Insights for Search

Key quotes:

• "A little more than a year ago, we made Google Trends data available in real time; and increasingly, it’s helping people around the world explore the global reaction to major events."
• "The vast amount of searches — trillions take place every year — make Google Trends one of the world’s largest real time datasets."
• "You can do it, too — the free data explorer on Google Trends allows you to search for a particular topic on Google or a specific set of search terms."
• "By sampling our data, we can look at a dataset representative of all Google searches, while finding insights that can be processed within minutes of an event happening in the real world."
• "As a sample, it gives us a way to analyse what people are searching for in real time as events unfold."
• "For example, AdWords is meant for insights into monthly and average search volumes, specifically for advertisers, while Google Trends is designed to dig further into more granular data in real time."

Key quotes:

• "With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve your SEO strategy to make Google and your audience happy."
• "Here are five core realities you should keep in mind: When looking at how Google Search works for your SEO strategy, intent is the first principle you should have a firm grasp of."
• "There are three main principles you should keep in mind when creating, analyzing, and optimizing content for your personas: OK, I know those feel like marketing buzzwords, but they are meaningful to SEO strategies and understanding how Google Search works."
• "Here’s how: Before your website ever comes into question, there is another factor to consider for setting a strong SEO strategy: the information stored by Google about your audience’s search behavior."

Key quotes:

• "To uncover this magic, Google is offering a sophisticated tool from its own stable in the name of Google Shopping Insights."
• "With the new and updated Shopping Insights tool, Google really did justice to its tagline ‘Think with Google’."
• "This google shopping tool serves as a magnifying glass to uncover the popular products and brands particularly in the US as of now."
• "If numbers have to be provided, with this tool one can access the data for more than 55,000 products and 45,000 brands, which are clustered under 5000 categories."
• "There is no catch here, as this google shopping insights tool is completely free."
• "How about comparing two sets of data belonging to different brands and products? Yes, this time the Google Shopping insights tool helps us to compare the popularity for searches within a specific category."

Key quotes:

• "Now that we know what SEO is, let’s start with how to find and isolate your organic traffic on Google Analytics."
• "Now that you know how to find SEO metrics in Google Analytics, let’s talk about which specific metrics to analyze to quantify the value of your organic traffic."
• "This is possibly the best report for investigating whether Google Analytics is underestimating the value of organic search traffic (or any channel) with last click attribution (a digital analytics model gives credit for a conversion to whichever channel the “last click” came from)."
• "Click “Organic Search” under “MCF channel grouping.” Here you’ll see For the business in this screenshot, most of the assisted conversions for organic search is coming from Google."
• "Now that you know how to demonstrate the value of SEO with Google Analytics, let’s talk about which metrics to monitor to understand how organic search is performing for your business."
• "That’s why at Humanlytics, we’ve been helping a few dozen businesses optimize their digital channels, including their SEO and organic search traffic."

Key quotes:

• "You can do this by: Actions: Do it now (Research) Search for queries related to your business from your mobile."
• "Example: “ladies tailor in Bangalore quora” Actions: Do it now (Solution) And when you come up with the required content, keep the basic SEO strategies (Search Engine Optimization) in mind."
• "Here is a starter guide from Google Theme two: New media channels are emerging Mobile searches for “Image search” have grown by over 60% We all love visuals, and as per the report, images are not only helping online shoppers decide what to buy but also inspires them to purchase."
• "Actions: Do it now (Research) Go to Google Image and search for your brand."
• "For example — Use keywords like Digital Marketing Guide for Beginners instead of just Digital Marketing If you are running Google Ads, now Google allows you to add user generated reviews in the ads which includes photos."
• "Example: As media consumption habits change, marketers need to be more informed than ever about where to connect with customers Today, our customers are using voice assistants like Google Home, Alexa to get their day-to-day work done and they want to get connected at their convenience from their preferred devices."