Here's what you need to know about home services marketing

Key quotes:

• "Here’s how it works: Your total revenue is determined by the number of leads you can generate for your business; your closing rate (the percentage of those clients that eventually buy) and the average revenue per sale."
• "In the Tornado Method, one of the ways we deal with overwhelm is to break marketing and sales into three distinct activities: By breaking things down into smaller blocks, we make it easier to understand what we’re trying to achieve with each activity."
• "In fact, we can measure how effective each activity is with a single question: In the Tornado Method, the purpose of marketing is defined as follows: Marketing is all the stuff we do to make potential clients aware of us, that we have something that is of interest to them, and get them to connect with us."
• "In the Tornado Method we make a distinction between marketing, lead nurturing and sales."

Key quotes:

• "S Corp An S Corporation is more attractive to small business owners opening up a retail store than a C Corp because it’s a hybrid of a corporation and partnership."
• "SEE ALSO: 26 Inexpensive Customer Appreciation Ideas Employees and Staff As much as you’ve said to yourself that you don’t need to hire employees or you can handle it all yourself, chances are you’re going to have to hire some employees."
• "Once you’re done with that, we recommend buying the domain name for your business and creating accounts for it on social media platforms like Facebook, Instagram, and Twitter."
• "Here’s are some of the major tools you’ll want to account for: Point of Sale (POS) System Sure, you can use a cash register if you really want to, but most small business retailers will get significantly more value out of a tablet-based POS system."

Key quotes:

• "There’s a good message and a piece of memorabilia that you would never expect getting in the mail from your doctor — they are bound to talk about it with their friends — “”You’ll never believe what my doctor sent me in the mail.”” Cheryl Slayton Founder Aero Content ““It’s all in the list” I like to tell clients “everything grows from there.” Start by building a list get the basics; name, email address and phone number from clients who you have done business with as these are people who already know and trust you and who you are likely to market future products/services to in hopes they will buy/promote/recommend you."
• "It’s absolutely amazing how many people will build the business but will not leave ANYTHING in the budget for promotion.” Mike Mancini Founder PPC Video Training “My best marketing tip is to automate as much as you possibly can."

Key quotes:

• "So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success."
• "As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal."
• "The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using."
• "For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads."
• "It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy."
• "Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy."