Here's what you need to know about insurance lead generation

Key quotes:

• "Check out everything you need to know about setting up your ad campaign — and getting lead generation results in this highly competitive industry."
• "This step should be obvious, but you need to have a business page on Facebook to take advantage of lead ads! Facebook also requires the following before you start setting up: ● Privacy Policy: You’ll need to have a link to your company’s privacy policy — exactly how you’ll use any lead information you get through ads."
• "Here you can adjust all the major components of your lead campaign These include the following: ● Audience ● Ad Placement ● Monetary Budget ● Release Schedule From here, you’ll be prompted to configure all the specific information related to your leads."
• "Take your time to customise this form to ensure you’ll get all the information you want in your campaign."
• "Now that you understand how to set up your Facebook lead generation, how can you shape it to yield the best results in your insurance brokerage? This means you’ll get even better targeted results with an easy-to-use platform."
• "Want to learn more about the power of Facebook lead generation and other tools for your insurance brokerage business?."

Key quotes:

• "The reason for this is that if we focus on ranking for the term “What is marine transit insurance” in Google the blog post has a very good chance of ranking first page with approximately 50 searches for “what is marine transit insurance” made per month."
• "This will increase traffic to the blog post and website, with potentially 200 highly specific visitors each month."
• "Next… I really want to concentrate on HOW you can generate leads from this blog post ranking first page in Google."
• "These types of CTA’s read something like: Providing further information in the form of downloadable content offers in addition to your blog post is the easiest and most successful method of converting your blog visitors into leads."
• "To do this, this blog post and most other insurance related blog posts require the addition of the following: The lead generation process looks like this: Potential customer searches in Google “What is marine transit insurance?”."
• "On the first page of the search results, the potential customer easily finds Macey Insurance Brokers highly relevant blog article “What is marine transit insurance?”."

Key quotes:

• "It’s meant to help marketing and sales professionals better understand where prospects are in this process and what information they might need to become customers."
• "Finally, B2C lead generation differs from its counterpart in the way that it often focuses on creating added value or enhanced experiences with a brand, for example, providing a quiz focused on your product via a popular consumer website."
• "As JotForm’s Chad Reid points out, “If you’re solely relying on paid search rather instead of SEO for lead generation, you might miss out on valuable sales.” Effectively optimizing your website according to SEO best practices can be a complicated and ever-evolving endeavor."
• "8 ways to maintain communication with leads and transform customers from adopters to advocates Once you start generating leads, you should begin analyzing them at various steps in the marketing-to-sales lead nurturing process in order to prioritize them, more effectively evaluate the success of your lead generation efforts, and ultimately optimize your campaigns to perform better and more efficiently."

Key quotes:

• "This is everything you need to know to fill your marketing funnel with potential clients."
• "In a recent post, I briefly touched on the 4 phases of inbound marketing."
• "In this post, I’ll be taking a deeper dive into the main pillar of the attract phase — content marketing."
• "The first step in the four phases of inbound marketing is to drive targeted traffic to your website."
• "Create helpful content that is relevant and answers your prospects’ questions."
• "Follow these steps I used to create lead generating blog posts."

Key quotes:

• "Here’s what you need to know about how to attract the right prospects, how to create engaging content, and finally once you have it, where to place it."
• "Content marketing enables brokers to demonstrate their expertise in a friendly, approachable way that is designed to attract and engage a clearly defined target audience."
• "Case studies are real-world examples of when you solved a problem, or when the insurance coverage you provided to a client responded in a meaningful way."
• "Join a local accountant group, and use relevant content to demonstrate your ability to solve their problems, or bring an insurance perspective to the conversation."
• "Just remember that when you do join the group don’t just spam the members about buying insurance — instead, add value by publishing and commenting on an article that is helpful and interesting."
• "Because video is such interesting and engaging content, it also increases your brokerage’s chances of showing up in search engines like Google."