Here's what you need to know about law firm marketing

Key quotes:

• "From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts."
• "In Age of Differentiation, How Marketing Teams Can Increase Market Share (The American Lawyer) According to Jennifer Scalzi, “Law firm marketing departments can help drive a firm’s vision in an era where distinction is key, but partners have to be willing to hear their honest assessments.” We couldn’t agree more."
• "Using Legal Data Analytics to Gain a Competitive Advantage (Law.com) Today’s legal industry technology such as machine learning, natural language processing, artificial intelligence (AI), competitive intelligence (CI), legal analytics, client relationship management (CRM), legal analytics and more, is designed to help attorneys save time and achieve a competitive advantage."
• "This alert highlights changes in the law affecting public company executive compensation arrangements and key considerations in revising compensation plans and arrangements and overall compensation program design.” 12 Content Marketing Trends You Should Be Following (Entrepreneur) — Relevant to all industries Are you ready for machine learning, to leverage automation, and to publish co-created content, follow the data but target people and needs, be adaptive, invest in the long-term, pay to play, create dynamic content, update and refresh old content, align content to the buyer journey, future-proof your content and share deep content?."

Key quotes:

• "Professional means that the information must be complete and accurately represent your legal practice and the services you provide, like the Facebook profile this medical malpractice and personal injury law firm created: The 80/20 rule on social media applies to all businesses."
• "This doesn’t necessarily mean you need to write entertaining articles for the sole purpose of sharing content — you can share news and other articles related to your area of practice affecting your clientele base, like this environmental law firm does on Twitter: The other 20% is where you can talk more about your specific services and what your firm can offer potential clients."
• "Improving your SEO, sharing the right types of content, using hashtags, and being active on multiple social media platforms will help your law firm gain visibility so more potential clients will know about your services."
• "This is good marketing for lawyers and law firms since this lets your potential clients know that your service is commendable and recommended."

Key quotes:

• "Marketing agencies are either guided by their pursuit to provide new business, or their drive to improve a firm’s image."
• "Marketing agencies that act as image agencies are the type of firms that are going to brand everything a firm touches."
• "Marketing agencies as demand generation platforms: Everything listed above is merely a means of an end for marketing agencies that are focused on the law firm as a business."
• "If a marketing “tactic” isn’t going to drive tangible return on a law firm’s marketing spend, then these types of marketing firms want nothing to do with it."
• "A law firm marketing agency that is focused on generating return on marketing spend will constantly look at the money the law firm is paying, and the clients that the marketing agency is able to drive to the law firm."
• "If a numbers driven agency can’t tell a law firm the exact amount leads or revenue that they have driven to their doorstep, then these marketing agencies aren’t satisfied."

Key quotes:

• "Everyone seems to have an opinion on the best way to market a law firm."
• "That’s why your law firm needs to invest in an amazing website with modern design features."
• "It’s a set of activities that moves a website up in Google search results for a particular keyword."
• "PPC (pay per click) gets you in the game faster, but it’s generally more expensive."
• "I generally recommend the following: Ensure you publish content on your website and share it on social media platforms."
• "Thus, it’s essential to have an effective PPC campaign with a great website."

Transcript: How to get started with a law firm marketing plan alright so first of all you have to identify what stage of growth your law firm is in the first stage of growth is from revenues of 0 to about $250,000 we call that creating a successful law practice we're not worrying about a business we're not worrying about it being sustainable we're not worrying about you being able to step away for a month at a time and have it keep going we just want it to be successful get your head above water get revenues to about $250,000 gross second stage is 250 to about $500,000 that's where you start to bring in staff you start to bring in other people to do things to delegate things you need processes and policies and systems and procedures the third stage is 2/5 is 500,000 to about a million that's really all about the financial controls using the metrics and the financial controls to make better quicker more objective decisions and then over $1,000,000 the point of making is you got to know what stage you're in because the things that are going to be great if your revenues are... See more →

Key quotes:

• "One of the best articles out there about link building for law firms can be found on Rankings Io, which is one of our trusted law marketing companies."
• "Law firms and lawyers who are planning to perform internet marketing should consider local targeting to become an authority in their local area, after all, that is where your bread and butter will be."
• "These law firms should work on generating internet content that focuses on local legal issues."
• "As another example, if a law firm is involved in social media marketing, acts such as publishing articles over Facebook, videos and legal tips; the firm should author articles regarding solving issues faced by businesses and include a call to action so they can be contacted."
• "While using the local targeting technique a small sized law firm should ensure that their business is listed with Google or it has a presence over Google Maps (see the information on local citations above)."
• "Lawyer interview’s both on video and in writing has a unique place in the law firm marketing strategy."

Transcript: So I wanted to address a question that I get pretty often from college students from current law students from other lawyers so I thought you know what let me answer some of these questions put it out there it might be helpful to other people who have similar questions on their minds so one question I get often is should I go solo so this is obviously by already by people who have already passed the bar so by lawyers not so much by college students or law students but I get asked should I go solo should I open my own law practice the reason I get asked this question so often is because I myself went solo about two years ago in 2014 I was working at a small law firm for three years and part-time and then I decided to open my own practice so when I seek and when I share with you guys the this advice and these stories it's from personal experience it's obviously my opinion but you know it might be helpful to someone out there so I'm gonna share it anyways but yeah so I actually open my own practice and... See more →