Here's what you need to know about mobile-optimized sites

Key quotes:

• "Lot’s of businesses that have been around for a while think, “why fix what isn’t broken?” when it comes to their website."
• "But do you even know your website is broken? Here’s why you need a mobile optimized website in 2018: Hold on, how wouldn’t I know my website is broken? If you haven’t optimized your website layout, page speed and user experience (UX), your website is broken."
• "What’s wrong with my site?! When you don’t have a mobile optimized website, Google and other popular search engines are already punishing your site in terms of rank on search engine results pages (SERPs)."
• "In terms of search visibility, this means that less people are likely to be able to find your website when they search for relevant keywords (especially because chances are, your competition already has optimized their sites for mobile)."
• "Need to convince your decision-makers that it’s time for a mobile optimized site? Contact us now or for even more advice from trusted pros, visit the Moz Blog and read The SEO’s Guide to Building a Great Mobile Site."
• "Ready to get your mobile optimized website? Contact our team of Search Engine Optimization professionals today and start your journey to better rankings!."

Key quotes:

• "If you want to go ahead and design sites where mobile users are not welcome, then there is only one outcome in that scenario, and that is the fact that you are going to be losing a considerable number of your potential customers."
• "Implementing SEO services for your e-commerce site that would enable mobile users to search efficiently for your products is one way to improve your customer base."
• "You cannot help but feel sorry for some e-commerce sites when you want to do certain things, and it turns out that that page is not accessible by mobile devices."
• "Optimize your mobile user experience so you can have more customers."
• "Making your e-commerce website mobile friendly is one way to penetrate the market for a more stable customer base."
• "Mobile optimization in this regard means you should make sure your e-commerce sites are fully responsive on all screens, and it should be user-friendly so customers can get around quite quickly and shop for stuff as long as they want."

Key quotes:

• "As a business, it makes mobile optimization a priority for you if you’re serious about being a top-ranked result for user search queries."
• "The easiest thing to do is to optimize the desktop version of your site for mobile devices."
• "HANDPICKED RELATED CONTENT: But for this to really work, you need search engines capable of indexing your mobile web pages efficiently."
• "Even if a user is using a desktop to run their search queries, a site with a better mobile experience will rank higher."
• "HANDPICKED RELATED CONTENT: The impact of Google’s new roll-out depends solely on how your site and its pages are optimized for mobile."
• "The businesses that provide different versions of their web pages for desktop and mobile users are going to be most affected."

Key quotes:

• "You’re reading this now but it’s not the first time you’ve known the value of a mobile friendly site and the revenue that can be generated."
• "Responsive websites are easier to navigate when browsing on your mobile phone, but do you know why businesses should have …no, NEED mobile optimization for their sites? Okay, here they are… 10 key reasons why it’s time for your website to become mobile friendly for top line revenue."
• "While it’s true that these are the same users behind both desktops and mobile phones, people react differently when browsing the internet with these devices."
• "So, that means 90 percent would, if your site were mobile friendly, switch devices to buy something from you."
• "If you’re interested in improving (instead of losing) your website’s organic traffic, it’s time to optimize for mobile devices."
• "If your business utilizes the benefits of social media (it is to be hoped!) in a small way or large, you have an above average opportunity for your mobile friendly site to gain some incoming traffic."

Key quotes:

• "Instead, we want to focus on four more advanced mobile optimization techniques: • Beacons • QR codes • Voice search • Mobile payments With these techniques, you go above and beyond the competition and really provide the consumer with the experience they want and need."
• "Benefits of Beacon Marketing • More consumers want to integrate their mobile device into their shopping trips • It encourages engagement with customers • Customers benefit from special offers, coupons, and specific perks • It’s another way to be unique and attract interest Drawbacks of Beacon Marketing • Consumers need to have Bluetooth switched on otherwise the alert won’t come through • Only one-third of people tend to leave their Bluetooth on • Communication may only work with a specific app installed Fortunately, many companies are already working on a solution to these problems."
• "Just like optimizing the experience for people who buy online using their mobile, you need to accommodate those who want to pay with their mobile devices in-store."