Here's what you need to know about Pinterest for business

Key quotes:

• "With 250 million monthly active users, and 2 million users who save shopping pins on their boards daily, you cannot ignore Pinterest — as a brand or a blogger."
• "At the end of the day, Pinterest is a visual search board, so image selection is crucial to the process."
• "Below is an example of Refinery 29's boards that visually communicate their content to their audience."
• "According to Pinterest, Pins are visual bookmarks that collect on boards."
• "You can save Pins that you find on Pinterest, your favorite websites, or your blog, on to your Boards."
• "They have 31 boards to promote their products, and collections, but as a brand they also share their design inspirations for colors, forms, and textures for their products."

Transcript: Hey everyone how you guys doing I'm Erica welcome back and today I'm going to be showing you how to use Pinterest for business in 2020 so let's get started guys the first thing you need to do is to go to google and type in Pinterest for business and you want to click on the first result once you're here you want to go ahead and click on join this will take you to a page where you want to go ahead and add in your email address and I'm gonna go ahead and add mine and I'll see you in this once you add in your email address you want to go ahead and click on create so I'm gonna save that and you want to choose your language English and you want to choose your country now depending on where you want your traffic to come from you will need to choose that option but you need to remember that whatever country you put in here this is what Pinterest is going to see and give you access to running ads now some countries Pinterest does not allow ads and if you plan on running ads for... See more →

Transcript: Hello Corinna si here from social media worldwide and in this video I want to share with you how to use Pinterest for business with 100 million active users in some of the world's top brands leveraging Pinterest it's a social network hard to ignore in fact Pinterest should be an important part of your b2b or b2c marketing strategy Pinterest is an online pin board where users categorize and share images unlike other social media platforms such as Facebook and Twitter you can't publish any content unless an image is involved before starting to use Pinterest it's important to know the difference between the two types of pictures accounts you can have a Pinterest personal account and a Pinterest business account although business accounts look very similar to personal accounts there are five main differences the first difference is that to create a business account you need to follow the prompt on this URL business dot Pinterest com whereas to create a personal Pinterest account you need to follow the prompts on this URL Pinterest com the second difference is that to create a business account you need to agree to the business specific Terms of Service the third... See more →

Transcript: In this video I'm going to show you howto set up your Pinterest business account with my step-by-step walkthroughso you can set up your business account for Pinterest correctlystay tuned hi I'm Sara Nguyen your online marketing strategist helping yougrow your business using social media with ease if you're new to this channelconsider subscribing for all of the latest product reviews social mediamarketing tips and training and at any time during this video check out thedescription for links to all of the resources mentioned in this video solet's have a look at how to set up a Pinterest business account so you canunlock all the features that Pinterest offers for business to create yourPinterest business account start by going to business Pinterest comm if youalready have a Pinterest account as a profile and you want to use it as abusiness page click on convert now and this will enable you to log into yourPinterest account and convert it into a Pinterest business page you want toconvert it to a Pinterest business page because this enables you to have accessto the business features including the option to advertise and Pinterestanalytics I'm going to assume that you don't have a Pinterest account... See more →

Transcript: And my name is Lisa Fong and I'm on the partner marketing team at Pinterest thank you all for joining our second webinar we're really excited to share this presentation with you after the first webinar we received a lot of great feedback and we've actually updated all the content so that we can go into a much deeper dive of all the ad products and how you can get started so I hope this is helpful and as Adrienne mentioned we'd love the feedback so let us know and we can continue to make these webinars more useful for your businesses so today's focus is on how to get started with Pinterest for business so we're going to cover the free business account and then also promoted pins advertising so if you're already advertising this presentation is more for folks that are just getting started and so we have two upcoming webinars the next two weeks that are going to cover how to measure and optimize and creative best practices today it's all for the new businesses that would like to learn how to get started so here's the agenda for today we're going to cover four different sections... See more →

Key quotes:

• "Every pin you save will have to be categorized into a board, so it’s important to only create boards that are specific to your niche."
• "Now that you’ve created some killer Pinterest boards, you’re ready to start filling those bad boys up with some eye-catching pins that your audience will love! In order for you to drive traffic to your own website, you’ll need to create eye-catching pins that link back to your domain."
• "600px x 900px) and include the following elements in your design: Once you’ve finished making your design, just click the little red button on the top right and add your image, title, pin description, board, and destination link."
• "Setting up your Pinterest account is only half the battle, the next (and arguably, most important) step is learning how to pin like a pro."
• "One of the best ways to succeed on Pinterest is to embrace the fact that it’s not social media (aka likes and comments don’t matter)."
• "Pinterest will treat this as a brand new pin, meaning you can save it to the same board you shared the other image too! If you’ve followed all the tips in this post, then you’re all set to kill it on Pinterest!."

Key quotes:

• "I began exploring some of my other interests — pro wrestling, 90s nostalgia, and mobile phone wallpapers — and to my excitement, Pinterest was oozing with amazing content for all 3! Many people go there instead of Google when searching for anything visual."
• "To add to it, most of the top results in Google image searches are from Pinterest! So I started wondering how to leverage this idea to help my clients market themselves to a whole different group of people."
• "First off, check out this guide from Pinterest for setting up a business account."
• "You can create pins with photos of the locations you write about and have each link to specific blog posts about that destination."
• "I have a very wide range of clients and I’ve yet to be stumped thinking of ways to use Pinterest for marketing a product or service."
• "Create some boards for things related to your product or service and start pinning! Pinterest has some amazing tools for analyzing audience metrics."

Key quotes:

• "You can save Pins you find on Pinterest or add new ones from your favorite websites.” Each Pin typically contains an image, infographic, or video and a link back to the original source."
• "We’ll get into how to use Pinterest best-practices later in this guide, but for now I wanted to quickly show you how to create and organize your first board(s) so that you can start Pinning! Then, select “Create a Pin:” From there, you’ll be able to add Pin details such as the website URL, description, and featured image: Manually Pinning content is a great option as well if you’re in a pinch, but I prefer the Pinterest browser button or Buffer extension in order to stay consistent on Pinterest and maximize results."
• "The Pinterest team recommends that individual Pinners and businesses use up to 20 hashtags to help users discover trending, relevant content."
• "Once you have a good feel for what sort of content works for your business on Pinterest and an array of relevant Pins and boards on your profile, it’s time to master the art of when and how to Pin."

Transcript: Hi guys this is Claire Drake and I am showing you today how to get your business set up on Pinterest now this is a very basic tutorial so we're just on business Pinterest calm and we're gonna set up a new account I have just launched the Pinterest Pinterest collective and so I thought it'd be a really great way to show you how to set your set up your Pinterest account because I need to set up one for this new business so I will show you how to do that so let's get started so we're on business Pinterest calm and we're gonna go to the sign up button my info at Pinterest my new email business name is the Pinterest collective and then go to create account okay so I am in the UK and I would choose my my country which is the UK and it will come up with this screen and this is basically so it can fill your feed with things that you're interested in so I'm gonna touch on home decor design photography now you can add your browser button but I actually have it already because I have a few... See more →

Key quotes:

• "• • • Click here to try Tailwind for Pinterest FREE• • • Don’t inundate your followers with your own Pins."
• "When you save a Pin on Pinterest, we distribute it to your followers first."
• "So, ironically, the first step to SEO (search engine optimization) on Pinterest is to make sure your content will resonate with your followers, because they’ll see it first."
• "Do the keywords in our profile and board descriptions help the individual Pins perform better? Pinterest is testing and finding that Pinners love to see new, fresh content in this area."
• "Is it fresh because I just saved the Pin, created the blog post, or it’s a new image I’ve made for an old blog post? The most important thing to remember is that the Pin description matches the title or content of the page it links to."
• "As the content creator, it’s best for you to save a fresh version of your Pin instead of repining it."