Here's what you need to know about product descriptions

Key quotes:

• "To do that, you have write amazing product descriptions that captivate your audience."
• "But how can using the Golden Circle help you in writing amazing product descriptions? By answering those three paramount questions — what, how and why — you will have all the facts needed to write a description that will sell your product."
• "If you’re using the phrases that your buyer persona is using then you’re optimizing your product descriptions for search engines as well."
• "One more tip — you’re not writing your product descriptions for search engines."
• "To bypass having confused customers, write your product descriptions in plain and simple language."
• "Your product description should tell a story and have listed important benefits and features, but it should not take 5 minutes to read it."

Key quotes:

• "Producing a well-written product description has always been a key requirement for listing on Amazon and the company is very particular about it."
• "Amazon is very consistent in its message that you can multiply your sales with an optimized listing, which includes a clear product image, an attractive description and a title that accurately reflects the offer."
• "A well-written product description on the detail page helps potential buyers imagine the experience of using your product."
• "You can list the product’s unique benefit or the main attraction for your potential customers in the description to grab the shopper’s attention so they will be much more tempted to click on the ‘Add to Cart’ button and proceed further."
• "Since factual information and specifications can be spelled out in bullet points for most consumer products, utilize the product description to promote the benefits."
• "Do use SEO keywords Shoppers who find your online store in a search engine is because your product title and description include key terms that are likely searched by the users on Amazon."

Key quotes:

• "After all, there’s a reason why product content writing services have such a massive fanfare in eCommerce circles! Creating original product descriptions that highlight your product’s USPs while keeping SEO in mind can help boost sales and conversions."
• "The central idea behind writing product descriptions is simple- subtle sales."
• "Writing product descriptions with these terms can help show the user exactly how the product can benefit them."
• "If you’re writing product descriptions that can sell, you must know what to include in the content and what to leave behind."
• "Notice how the description talks about the product, gives detailed information about the contents, what they’re made up of, and how to use them."
• "Ergo, it’s critical to stick to your target buyer’s persona when writing product descriptions."

Key quotes:

• "You will learn how to write eCommerce product descriptions or at least provide informed feedback when your copywriter submits his version."
• "Using jargon and niche-specific words that people might not understand You may come up with a similar situation especially if you sell white goods (refrigerator, washing machine) or other technical products."
• "Here are 13 principles and tactics on how to write product copy for your Shopify product descriptions: Who are your visitors and who are likely to buy your product? Knowing your buyer personas will help you understand what writing style and words to use."
• "Optimize your copy for organic search results You want your product pages to rank on Google for your target keywords."
• "Jeff Moriarty, Marketing Manager at Moriarty’s Gem Art (online store selling jewelry), says: “Our product page description writing is one of the things we spend the most time on."
• "Know when to rely on long descriptions If your products are high-ticket, have technical features, and/or your brand is not so well-known, don’t hesitate to provide more information."

Key quotes:

• "How to make a customer click that desired “Add to cart” button with the help of a product description? How to write product description at all? Consumers DO read product descriptions & reviews."
• "We gonna talk about: HOWs and WHYs of writing gooood product descriptions."
• "Go thru 16+ key tips and break down a template for product description to help brands & retailers notice the points to be enhanced or corrected."
• "Bonus: learn important bulletpoints customer wants to see by a product compiled in product description sample."
• "If you want to spread your eggs all over a few buskets (read marketplace) — product content syndication platform would distribute your descriptions automatically."
• "If the product is quite unique and/or unknown to the buyer, it makes sense to compose a long description."