Here's what you need to know about property management SEO

Transcript: Thank You Tina I'm a biggest fan in the front row I like it no it's just gonna be a little bit of a rough road turn we chose I know you're still a fan bring it on know what we're going to do is just run through a day in the life of a larger portfolio so this is kind of the day-to-day process what would be done where you can trip up on what you need to do if you're going to self manage your portfolio properties Jack does it I could tell you I could list them off but I'm afraid I'd have to kill you no it's more than some it's less than others is what I was saying she employs me my friend what am I gonna do on Monday no so I'm going to start with what I think arguably is the most important thing and the biggest error you can mess up which is viewings and keeping your voice down quite often people will overestimate this and not understand the difference of having a remote key for three weeks that's 300 quid if you have three rooms empty that's a grand every single... See more →

Key quotes:

• "If your state requires you to have a license, work on obtaining it as soon as possible because whether or not you’re licensed is one of the most important questions potential clients ask before hiring a property manager."
• "Furthermore, what’s even more important is that you need to build a website for your real estate property management company."
• "Having said that, we still recommend hiring certain professionals when starting out this type of career in the real estate industry."
• "Plus, certain types of management software work as marketing tools that will help you optimize your website and attract new clients."
• "If you’re just getting started, the best way to set the right price is to research the local market by calling property management companies in the area to find out the going rates."
• "So, the next step in how to start a property management company is to establish a marketing strategy to get clients."

Key quotes:

• "Landlords can be an elusive and hard to convince audience — your web marketing must be credible and helpful to them You’re very wise to use content, SEO, and social media to generate new high quality landlord clients — key to a successful property management business."
• "Landlords in a pinch especially, do a rush search to get help from property management companies."
• "Then when they’re mostly through the full awareness to decision making process, they might actually search for a property management company such as yours."
• "For instance, a landlord might search on Google for Property management company San Francisco."
• "Google likes blog posts because they’re authoritative, credible, informative, up to date, fresh and often shared on social media."
• "High quality content on your website is more likely to get shared on Facebook and Linkedin which are vital mediums to help you build reach, rankings and top of mind awareness."

Key quotes:

• "If you’re asking how to grow your property management business, you need to be asking about the real estate market’s current trends."
• "Find out what the housing development plans in your local real estate market are and see how this will affect renter demand (are people still renting or are they now buying?)."
• "To have a successful property management business, you need to watch demographic trends and make sure your rental properties are what the tenant market wants."
• "You can also use marketing automation tools to spread awareness about your property management business."
• "The list of new innovative tools you can use to grow your property management business is endless."
• "From handling finances to tracking rent payments and generating property management leads, there’s a digital tool that makes every property management operation easier."

Key quotes:

• "With less demand, property managers need to get more aggressive about attracting and retaining tenants, then forecast more accurately to make informed business decisions."
• "To retain residents, property managers must meet tenants’ changing needs and heightened expectations; employing smart technology to handle maintenance requests and renewal processes can significantly change tenant perspective of their quality of life as a renter, encouraging them to renew their leases."
• "When it comes to attracting new tenants and smart marketing, an automated vacancy posting syndication is where it’s at."
• "Yardi’s marketing suite offers this feature, allowing you to leverage data directly from a property management system to SEO-friendly property sites and syndicate to popular Internet Listing Services (ILS) like Apartments.com and Zillow for an enhanced real-time experience."
• "Residential Management Workbooks are also available within MRI’s Budgeting & Forecasting, which allow the user to create detailed worksheets based on resident data, unit information, cost per turn, amenities, and occupancy data."
• "Due to falling occupancy rates and slowing rent demand, it’s important for property managers to utilize smart marketing to attract renters, smart technology to retain them, and powerful forecasting products to yield valuable insights for long-term planning."

Key quotes:

• "Property management is a business that involves managing different kinds of people and real estate properties."
• "So, if you’re considering being a property manager for multiple clients, you need to ensure that you know your rental properties inside out to prevent any unpleasant surprises from happening."
• "If you are thinking about starting a property management company, you will need the right professional property management tools."
• "Start by looking for property management software that will help you manage your business in the most efficient way."
• "Word of mouth is a great and cheap way of advertising your real estate business, especially if you are starting a rental property management company."
• "Through networking, you can also meet experienced landlords and real estate investors who can give you property manager tips and advice on how to start a property management company."