Here's what you need to know about real estate marketing

Key quotes:

• "In order to help keep your business top of mind for potential home buyers everywhere, we reached out to several of the real estate industry’s top professionals to hear their advice for marketing during this challenging time."
• "As long as they keep this as their main objective, they can (and will) stay relevant and a source of meaningful content all day, every day.” “My number one real estate marketing tip is to have a content marketing campaign where you create original videos, blog articles, or podcasts, to ensure you have a strong online presence."
• "This is not the time to try to sell your listings, but show your character as a human, and build on the relationship you already created.” “Given the current circumstances around social distancing, the best way to market a property is to take advantage of the technology we have: virtual tours and open houses, online videos, agent websites, every other online touchpoint that can help potential buyers better understand the property and provide an extra perspective."

Key quotes:

• "Here’s to gaining the real estate shrewdness you need in order to buy or sell a house, or just have a basic understanding of market conditions."
• "The rule of supply (houses for sale) and demand (people wanting homes) is the foundation of how the real estate housing market works."
• "Let’s look at how these three things change when demand is higher than supply (seller’s market)."
• "Let’s look at how these three things change when supply is higher than demand (buyer’s market)."
• "Supply and demand also decide if it’s a buyer’s market or seller’s market."
• "If you are trying to sell your property in a buyer’s market, the first thing to know is that buyers are going to be picky (more so than usual)."

Key quotes:

• "In today’s housing market, almost all clients use the internet when searching for an investment property."
• "As a result, property investors will come to you instead of you chasing them, which is what successful real estate agents aim at when searching for the best real estate marketing strategies."
• "If you find yourself in a situation where the competition to hold investment property buyers is becoming difficult, we strongly suggest that you follow this type of real estate marketing strategies: creating a very specific niche for yourself."
• "For real estate agents, it should be a way to connect with clients, share images of new property listings, and offer fast updates of what’s available in the housing market."
• "Some property investors work in real estate as a full-time job; they are always buying and selling house, and, therefore, you need to ensure that they always call you whenever it’s time for searching for their next investment property."

Transcript: What's up you guys it's grant here so I put a lot of time effort and thought into making this video and it would mean the world to me if you guys give it the chance to watch it all the way through plus if you're interested in becoming a real estate agent I have a clip at the very end with one of the best ways that you can get listings that many people seem to overlook so that's at the very end so make sure to watch this all the way through so you don't miss out on that so let's start here many of you guys have asked me to create a course on how to be a real estate agent and talk about topics like where do you get your real estate license how easy is that to get how do you interview a brokerage what sort of questions you ask on that how do you negotiate commission splits where do you meet sellers where do you meet buyers how do you negotiate deals how do you even make money in the business I've been asked every single question under the Sun over and over and... See more →

Key quotes:

• "However, there are so many marketing tools for real estate agents that it can be overwhelming."
• "In this article, we will focus the conversation on which marketing software and technology tools you can use to grow and manage your real estate business."
• "Managing your relationships with existing clients and prospects can help you avoid missed opportunities, and leveraging automation to manage your social media presence, create content, and generate leads saves time and, ultimately, increases sales."
• "Before we go any further though, keep in mind that a real estate agent just starting will likely have a tool stack that is very different from a seasoned agent who has been in the business for thirty years."
• "Some of these companies offer marketing technology tools that are free or low-cost."
• "Hootsuite is easy and offers plans to meet the needs and budget of most real estate agents."