Here's what you need to know about voice search optimization

Key quotes:

• "Your customers are asking these questions — 58% of consumers have used voice search to find local business information in the last year alone."
• "In this article, I’ll answer the question, “How can I learn the basics of voice search SEO?” I’ll show you the basics of optimizing your business’ digital content for voice search."
• "Speaking of having a conversation, that’s the first step in preparing your digital business content for voice search."
• "A FAQ page on your website is a great place to include many of the popular questions searchers can ask relating to your business and its products or services."
• "If this is the listing Google will use when consumers search for your products or services “near me,” the most accurate listing will be returned high in search listings."
• "If more voice searches are in the form of conversational questions, then a great way to answer those questions is through your digital content."

Key quotes:

• "According to DBS Interactive, 41% of adults are using voice to search instead of typing things down."
• "Research shows that 22% of queries are asking about “things near me.” This means that local businesses, if they adapt to voice search, will be some of the biggest winners with the rise of this technology."
• "People not only use their speakers to search, they also buy things."
• "So when people search using voice, they don’t search like they type."
• "In the previous section, we talked about how people are interacting with the voice search function."
• "Like we said earlier, people who use voice search aren’t using traditional keywords."

Key quotes:

• "Voice search essentially allows users to speak into a device as opposed to typing keywords to generate results."
• "After all, the point of SEO is to rank websites accurately so users can find the best information for their search query as quickly as possible."
• "Write The Way That You Speak When users search for content on desktop or mobile, they tend to write in short, almost bullet-pointed phrases."
• "To ensure your content is optimized for voice searches as well, including those long-tail keywords that sound more natural as opposed to shorter, snappier keywords that perform well in desktop SEO."
• "Include Featured Blocks Of Content The average result is about 29 words long."
• "But although we know that shorter answers perform better, how can we guarantee the content Google will identify and read to users? To optimize your content for an identifiable featured snippet, include a concise summary of your main content above the fold under 29 words."

Key quotes:

• "Optimising for long-tail keywords not only ensures a better performance in voice powered search results, but have a few other benefits, such as: The best way to understand how to cope with the semantic search revolution is to understand that people don’t type the same way they speak."
• "When you look at the usage patterns of voice search, finding directions is one of the two most common features that are finding their use in the day to day life of the users."
• "For this reason, in order to ensure visibility to relevant users and potential customers, it is important to update your correct business information of Google’s My business listings."
• "When a mobile user lands on your website, it is a great idea to greet them with a video that may answer the most common queries while inducing them into your conversion funnel."
• "Don’t forget, just like fast loading websites, those that use visual content are getting preference in SERPs."
• "Google has also recently rolled out video featured snippets that get preference in voice search results."

Key quotes:

• "In this article, we will show you how to optimize your website content for the era of voice search and make the most of it."
• "Since most people use voice search on their smartphones to search for local queries, it is essential to get the keywords right."
• "Here’s how you can incorporate keywords into your SEO strategy: People who use voice search have a clear intent when looking for services by a local business."
• "An effective way to boost your SEO for Voice Search is to create content in the form blogs to answer search queries."
• "For instance, a user might type “Apple service center near me,” and whilst using voice search, they would say “what is the nearest Apple service center near me.” Which is why you need to keep an ear out to listen to what words people use when searching for your business and talking about you."
• "When you have the necessary information about the common questions and phrases used to search for your business, you can create content accordingly to address them."