Here's why it may be time to redesign your website

Transcript: Another video presentation by dynamic web renovations when is the right time to redesign if you run a website chances are you often wonder whether it is the right time to do a total redesign of the layout of your website here are some points to consider are you thinking of a redesign just for the sake of it if you answered yes to that question it is not yet the right time to do a redesign remember a design firms of the specific purpose if you are not sure whether to do an overhaul of your site keep in mind that your current design might have a specific purpose that you might not know about you will lose that function if you do a redesigned on the other hand if your website has had the same website design since 1990 perhaps it is high time to do a redesign the last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned if this is your case here are some points to ponder before doing a redesign redesigning your website... See more →

Key quotes:

• "Your SEO team should be involved in the initial planning and the final testing of the website before it is launched."
• "If your SEO team is involved during the entire process, it will also be easier for them to locate and exclude some of the reasons why your traffic dropped faster."
• "Yes, website redesigns can cause a traffic turbulence, but instead of buckling up and waiting for the storm to pass, you need to act! Don’t dismiss a negative change in Referral Traffic right away; this may be caused by wrong URL re-directs."
• "Never get rid of well-optimized SEO content that used to serve your purpose and generate the right kind of traffic."
• "Make sure all old URLs are 301 redirecting to the new ones, so Google can find the final destinations."
• "Also, if you’ve added new pages, make sure to have a clear and SEO-friendly URL structure."

Key quotes:

• "For a redesign project to be truly successful, you’ll need a solid understanding of why you’re doing a website redesign in the first place."
• "When you have consensus about the identity of your organization, you’ll not only be able to take a more disciplined and focused approach to your website redesign, you’ll be able to create a site that feels uniquely you — in everything from the words on the page, to the images and graphics, to how things function."
• "Long before design and development begin, you’ll be working with your user experience (UX) partner to clearly define your key audiences and understand their reasons for going to your site and what they hope to achieve once they’ve arrived."
• "Think about questions like: When you define who your users are and what they hope to accomplish and compare that against your organizational business goals (see #2 above!), you can refine and tailor content in ways that will supercharge your website’s effectiveness."

Key quotes:

• "So today, I’m going to give you 5 obvious reasons why it’s time to redesign your site."
• "In the meantime, let’s talk about the 5 reasons why it’s time for a website redesign."
• "If your answer is “no”, then it’s time to make a move by introducing fresher content and design layouts — something that entices a new generation of buyers and visitors alike."
• "However, with the help of a designer who understands the best SEO practices, you should be able to launch a website search engines will fall in love with."
• "Find flaws in your design and work on how to upgrade your website to keep up with competitors."
• "Here’s how you do it: If the sheer amount of changes is mind-boggling (i.e."

Key quotes:

• "In an age where patience levels have dwindled and instant results are the norm, it is no wonder that fifty-three percent of mobile users leave websites that take longer than three seconds to load."
• "Designing an SEO-optimized website that helps customers find what they’re looking for, as well as contact information, is important to improve conversion rates."
• "One out of every four small businesses do not show up on Google’s search engine results because their websites have no Google PageRank or a PageRank of zero."
• "Forty-five percent of small businesses do not understand search engine optimization (SEO), a key element for getting ranked higher on Google’s searches."
• "Key Issues: Recommendations: You want your website visitors to become customers."
• "Key Issues: Recommendations: Four out of 10 users are concerned about the security of websites when shopping online."

Key quotes:

• "I was struck by just how critical website updates are when I read about the early days of a fast-growing e-commerce company called Golightly Cashmere."
• "We literally had to make a new website every year for the first 6 years just to keep up with improved technology.” Unlike Golightly Cashmere, most companies don’t redo their websites every year, but from what we see as we work with clients, most would benefit from upgrading more often than they do."
• "Websites that function as online stores, like Golightly Cashmere, need and merit more frequent upgrades than a basic website that tells customers the who, what, when, where and why of a company."
• "For ecommerce sites, this means it may be time to upgrade the online shopping system and review the website for issues like poor navigation, broken links and outdated contact information."
• "Nearly 50 percent of users consider a website’s design the most telling factor in of the business’s credibility."