High-converting page tips for your insurance agency's site

Key quotes:

• "The Problem Compare the Market currently uses the same landing page layout for most of its insurance products — regardless of where the customer has come from."
• "Other aggregators use PPC (pay-per-click) specific landing pages for their products, which are optimised to help a customer arriving from a search to quote and improve conversion."
• "Our new design needed to be simplified and on brand, with success measured by the increase in conversion rate — customers easily getting to their insurance prices and saving money by buying a product that meets their needs."
• "We wanted to test our own PPC landing page design on Car Insurance, one of our most used products, with the aim to increase conversion amongst customers arriving from a PPC ad on Google."
• "Solution The simple centralised meerkat car image design was chosen as the best design amongst the team, but the two column version of this was also a strong contender because the additional copy highlights the customer benefits of buying from Compare The Market."

Key quotes:

• "Instapage is an online tool that helps you quickly create and launch landing pages."
• "The page builder that Instapage provides makes it easy to create landing pages."
• "This allows you to easily create and test landing pages for a wide range of marketing campaigns."
• "Instapage offers a WYSIWYG Editor that lets you easily create landing pages."
• "Instapage offers free sub-domains, but you can also use your own custom domains across all paid plans."
• "Desktop View: Mobile View: Whether you’re running a paid search or social, display, or retargeting campaign, you need to be sending ad traffic to personalized post-click experiences to increase conversions and ROI."

Key quotes:

• "Here are the most useful questions to ask to ensure you’re making the most out of every lead: You can streamline your follow-up processes, while also helping your brokers to deliver a uniform, professional approach, by utilising a tool like HubSpot to create and save email templates."
• "How can you set up your brokerage’s cross selling processes in such a way that your brokers can educate contacts about new types of insurance they may be interested in, without coming off as pushy or salesy? The goal of the lead generation process for your insurance brokerage is to provide your brokers with a steady stream of leads to convert."
• "Simply having a warm, friendly tone when interacting and making sure to provide a useful recommendation in a phone call, voice message or email, can make your new customers feel like they made the right choice — they’re with a brokerage that cares."
• "When your site is ranked well by search engines, you can attract the type of high-quality, organic traffic that will give your brokers the interested leads it is worth their time trying to convert."

Key quotes:

• "Most blog posts on insurance company marketing all start off the same: weak, general tips that sound more like an ‘intro to marketing 101’ class than a guide on how to grow your agency."
• "Here’s one of my all-time favorite introductions: As the owner of an insurance company, you should use social media! You’re here because you actually want to make moves, today, to grow your insurance company."
• "Ways of doing business that make most insurance agents think Google Ads is a waste of time and money."
• "I truly believe Google Ads are the future of insurance marketing, mostly because of the results I’ve been able to generate for my insurance clients (I run a digital agency in Vancouver that works in the insurance industry)."
• "I more or less set up the following exact campaign for every insurance agency I work with, and it has a 90% success rate of generating a 3–5x return on ad spend (ROAS)."
• "But just because you’ve learned how to use Google Ads for insurance companies doesn’t mean you should stop here."

Key quotes:

• "At the end of the tour he asked why Schlitz wasn’t telling people about all of the ways they make quality beer in their marketing? The reason for this change is because now over 50% of Google Search traffic comes from mobile phones like iPhones and Android devices."
• "It only makes sense to get people to information that is easily consumed from their mobile devices since most search that way."
• "According to Moz, a leader in Search Engine Optimization, this trend is growing so quickly that in 2017 Google is expected to change their search algorithm to give even more priority to mobile friendly websites."
• "Again from Moz, “In a mobile-only world, the relevance of local search is even higher.” It is in your best interest to claim all of these profiles, register your accounts, and fill in the appropriate company information, address, hours, and phone number."