Hiring a social media manager for your accounting firm

Key quotes:

• "If you listen to any Social Media Marketing Agency (SMMA) guru these days, they always recommend the same old niches: gyms, restaurants, dentists, and general real estate firms."
• "(There are various databases and services to get these kinds of lists made for you.) SMMA ain’t cheap so don’t waste your time going after companies that can’t afford this."
• "Once you target the right people (and you’d need to do some careful lead scoring in your funnel), getting just a few paying customers a month would make these clients happy."
• "These are businesses like cosmetic medical centers, high-end local hair salons, home maintenance services, etc."
• "They are motivated to master social media because lots of their target market are on places like Facebook."
• "For this niche, you can run pest control ads that target real estate investors and general home owners, 05."

Key quotes:

• "Every coach, consultant, copyeditor, virtual assistant and others I’ve hired have been instrumental to my business’ success on a daily basis — not having these people on my team would mean the difference between subpar and excellent work."
• "It’s impossible for someone to be an expert at everything, and if you don’t have people on your team to help produce high-quality work, then you’re doing the disservice of not allowing your startup to live up to its potential."
• "I want to note that these figures below are rates I’ve been charged for good talent who was also enjoyable to work with."
• "Pricing for virtual assistants can vary widely — I’ve seen my fair share of VAs that charge $10/hour to $100/hour."
• "If you’ve never had an assistant before or have had limited experience with VAs, I recommend starting at the $30/hour range and then changing your budget according to how sophisticated your needs are."

Transcript: Hi my name is saya and you're watching my digital strategies YouTube channel welcome to digital marketing strategy session in this video I'm going to talk about accountants or accounting firms how you can generate high-quality potential leads for your business in a consistent way there are a couple of ways to generate the high-quality leads for your accounting firms like digital marketing because digital marketing is most effectively to generate leads these days in this video I'm going to cover complete step-by-step information that how you should build a website how your SEO should be or how your advertising campaign should be to generate leads how you should do the social media marketing how you should do contain marketing and email marketing etc etc so please watch this video until the end and you will get tons of information to grow your accounting firm so let's take into more detail so this is the website for you to see how your accounting firm website should be so first of all here should be your logo your business logo and this is the recommended a menu name should be there like home about your business or and then services then... See more →

Transcript: New clients for us are generally finding killed all services because I write a lot of blogs I write a lot of articles I'm very active on social media I just post things that I think are interesting or funny and when I see articles I think my audience and my target market is going to think are interesting i will share those that's part of using social media is you post you engage you build that trust and then they're going to come to and they're probably going to hire you because they feel like they know you for the accountants who are not real social savvy what I always recommend is if you don't have the capital to get a great website start with at least a Facebook page you don't have to post everywhere all the time pick one or two things and start with that I had one woman who raised llamas for a hobby and she decided that what she was going to do is start marketing to the other or no not llamas alpacas but anyway so she was an alpaca farmer and so she decided she wanted to market to them and so... See more →

Transcript: New clients for us are generally finding killed all services because I write a lot of blogs I write a lot of articles I'm very active on social media I just post things that I think are interesting or funny and when I see articles I think my audience and my target market is going to think are interesting i will share those that's part of using social media is you post you engage you build that trust and then they're going to come to and they're probably going to hire you because they feel like they know you for the accountants who are not real social savvy what I always recommend is if you don't have the capital to get a great website start with at least a Facebook page you don't have to post everywhere all the time pick one or two things and start with that I had one woman who raised llamas for a hobby and she decided that what she was going to do is start marketing to the other or no not llamas alpacas but anyway so she was an alpaca farmer and so she decided she wanted to market to them and so... See more →

Key quotes:

• "Social media agencies emerged with the ultimate commitment of doing the real work of social media marketing on behalf of firms and brand names."
• "SOCIAL MEDIA AUDIT The firm will evaluate the social media presence of your company and determine the areas to work on."
• "SOCIAL MEDIA MARKETING STRATEGIES Social media agencies deliver innovative ways to break a company into social media channels, designing and developing them."
• "· Getting Clients A social media agency will focus on making the brand more visible, no matter how big or small your business may be."
• "The company helps generate web business traffic and boost brand recognition."
• "Hiring an agency could be the most productive way to promote the brand across all platforms, and not just on well-known platforms such as Facebook, Instagram and Twitter."

Key quotes:

• "You accepted a position as B2B Social Media Marketing Manager and start next week."
• "⏱️ The worst thing you can do is jump right in to publishing social posts."
• "Here are three things to do first: You play a prominent role as social media marketer."
• "According to Monina Wagner, Social Media Community Manager at Content Marketing Institute, “The first thing you should do is listen."
• "Social media marketing can be used to achieve many things, so it’s important to understand your manager’s goals and expectations."
• "Here’s a checklist of items to consider: During your first month, a bachelor’s degree provides a great foundation for your role."

Key quotes:

• "Learn how to get the most from your social media marketing agency with this 3-step formula to success: prepare, hire for trust, and communicate."
• "A recent survey found that over one-quarter of businesses (28%) use social media marketing agencies to help their social media efforts."
• "Social media marketing agencies can provide valuable expertise and manpower to boost your company’s efforts."
• "A social media marketing agency creates social media content out of existing content such as blog posts, videos, and events."
• "A social media marketing agency ensures that your popularity across social networks is built with a foundation and monitoring that turns popularity into profits for your company."
• "Here are the 4 steps you can take to help ensure your success with a social media marketing agency when it’s time to hire."