Hiring ghostwriters for your law firm website in 2021

Key quotes:

• "But all the adverts say the same thing: we are a law firm That’s outbound marketing."
• "Inbound marketing, in contrast, provides upfront value for the potential customer."
• "It draws potential customers to you and helps build trust so that when they need your services, you’ll be the first firm they go to."
• "The best way for law firms to use their blog as a tool for customer acquisition is to provide useful, readable and engaging information for readers."
• "Presenting this useful information in a way that’s easy to understand shows that you’re not only experts, but that you go further than other law firms for your readers."
• "Social media is a phenomenal opportunity for firms to provide more value to potential customers by posting useful content relevant to the reader."

Key quotes:

• "After five years of freelance copywriting and travel writing, I decided to get a job as a legal assistant and see if I might want to study law."
• "I’d been moonlighting as a copywriter in the evenings and when I realised that I no longer had the energy to write the things I loved, I knew where my priorities lay."
• "I found an in-house copywriting job for a cool little company where I could work three days a week and then freelance the rest of the time."
• "Not every day is like that, but the point is that because I’m freelance, I can work whatever hours I please."
• "When I worked freelance for an agency, I’d often have briefs with tight deadlines."
• "I felt so guilty taking a whole day to write just one article because I knew that, if it were a freelance brief, I could’ve done it in an hour."

Key quotes:

• "The website is filled with content generated over years and it’s lacking…well…purpose, focus and a voice."
• "If you’ve got a lot of posts that are about different parts of the same service, why not edit them for flow and clarity and put them together in an eBook? Now you’ve got a new, free product with little time and effort that readers can download."
• "If you’ve got a post called, ‘Changes to Planning Law in the UK’ nobody is going to read it."
• "When you read a piece of old content, can you see straight away what it’s about and understand its message at the end? If your content is dry, filled with jargon and written without the target audience in mind, nobody will read it."
• "Great content is one of the best ways to inspire the reader to do something further that you’ve directed them to."
• "Maybe it’s to click on another article that adds to the one they’ve just read."

Key quotes:

• "So what do programmers and lawyers need to understand about each other’s work? Legal professionals must approach their core work in a different way."
• "So it’s not impossible for programmers and lawyers to find common ground in business, but it must be done with the recognition of the different perspectives as a starting point."
• "Able to look to a future elsewhere without any major concern for what disruption will mean to law in 5 years time."
• "Future partnerships between programming and the legal industry will see the global tech industry’s estimated $5 trillion value in 2019 mutual benefit growth in the global legal services market."
• "Beyond the profitability and shared need law and programming has for one another — and will have in future — there’s also common ground that can be found in broader pursuits."
• "But the work of legal professionals in these spaces can often be let down by digital infrastructure."

Key quotes:

• "It increases leads and retains existing clients by working with search engine algorithms to get noticed."
• "The chances that your law firm will pop-up on Google’s first-page increase significantly if your firm has a law blog related to what the potential client has Googled."
• "Consistent blogging, and using specific keywords that potential clients are searching for, will help Google rank you higher — 400% higher in fact."
• "These keywords have been identified as the exact phrases internet users are typing into their search engine to find the information they need."
• "Without these exact phrases, used a few times throughout the article, the blog is less likely to be ranked high in the search engine — making your firm harder to find."
• "They are an easy way to show why a potential client should hire you."