How a blue color palette improves the look of your website

Key quotes:

• "So here, I’d like to make a conclusion about how to use color in UI design wisely."
• "Use it wisely means hit the 5 “rights”: choose the right color, at the right time, in the right usage pattern, with the right users, and target the right goals."
• "According to the research, blue is the NO.1 color that women and men both like."
• "Have a look at the following interface: Best UI/UX Design Materials for Free DOWNLOAD Regardless of it’s blue again, let’s focus on the variations."
• "You can’t walk away from color combinations completely when doing UI interface design."
• "Colors on opposite sides of the color wheel can generate the strongest contrast, like black and white."

Key quotes:

• "If we dissect a household brand like McDonald’s, we see that in the right context, the “Golden Arches” are intended to immediately spark a sensory domino effect; it’s almost impossible not to visualize the familiar McDonald’s® red cardboard fries container, which then triggers the smell of warm, salty fries."
• "While color is only one element in a branding toolkit, which also encompasses typography, photography, and iconography as equally important members, we recognize its powerful ability to communicate a brand’s persona and would like to explore this value further."
• "When we’re having brand conversations with clients, we look at color theory through both natural and cultural lenses."
• "This is an example of how associations made to a certain color can vary depending on geographical or cultural factors, making it important to understand the context in which a company’s brand and collateral will be presented."
• "Because pastels tend to appear washed out on the web, the new color palette helped the designs and the overall brand stand out more."

Transcript: Hey what's up this michael thomas here colors how do you choose a color palette for your website well right off the bat i'm going to share this tool with you if you haven't found it already this is what I use for my colors I've even referred my clients in the past to this website and said hey give me an idea as to what your vision is for the colors that you want for this website go over to this web app and take a look at the color palettes and so what you can do is they can go on there have a look and they can get back to you with what it is that they like now the great thing about this this tool is it has color theory well I'm assuming it does anyway it has am assuming color theory built in to the algorithm for giving you color suggestions so what you can do is you can put in your color in one of these hex value boxes here and then you can find different shades complementary colors to that monochromatic suggestions that will go nicely with that color and that's what I... See more →

Transcript: Color, we hear a lot about it from colortheory and color harmony to saturation and brightness but what does it allmean? When we're sitting down in our design apps staring at blank artboardswith that little rainbow color picker how do we actually figure out all the colorswere gonna need to design our websites our interfaces and our apps? I once had amentor explain color to me in a way that was so easy I never really had toacquire any more knowledge about color I pretty much design 80% of my apps withone single color maybe two if I want to go crazy and I want to tell you aboutthat in the form of a little animated video color theory revolves around the colorwheel it's about the formulas that create the basis for color palettes thathave been proven to work harmoniously together there are a few tried and truedformulas that we can refer to to help ensure we're creating good color harmonywithin our color palettes monochromatic color schemes use one hue with differentsaturations and brightnesses so to create a monochromatic color scheme orpalette choose a single color or hue from the color wheel and change itssaturation or brightness for each of... See more →

Key quotes:

• "The skill of applying colors effectively is a must-have for everyone who works with visual compositions including illustrators and UI designers."
• "Vibrant colors and gradients are now seen in user interfaces of different digital products: from the playful and entertaining ones to business apps and websites."
• "Readability and legibility are basic factors which designer consider applying colors."
• "That’s why designers are recommended to create a mild level of contrast and apply high contrasting colors only for highlighting elements."
• "Bright colors are easy to notice so designers often use them as the means of highlighting or setting contrast."
• "For example, if a designer creates UI of a product connected with nature or gardening, there are high chances you will see it in green and blue color palette."

Transcript: - Today's video is a tutorialfor managing color palettes. I'm gonna talk through myapproach to color palettes and why they're important. And share how I manage themand keep them consistent across the differentdesign software that I use. (upbeat music) It's really important to beconsistent with brand colors. And when you're a marketingdesigner like I am, you're working with the same brand across a range of different projects, different design software,depending on the task, and you want thosecolors to all be the same no matter what. You shouldn't rely on color picking from a photo or another export for this, because color picking can go wrong and that's just not aprofessional way to go about it. You're gonna end up withlike 20 different shades, or nearly the same blue but not quite. To start with, I thinkI'll give you a look at the ConvertKit color palette that I use on a daily basis. And use it to show youthe basic ingredients I suppose of a brand color palette. First off we've got our blue, which is the primary color of ConvertKit. I have a few different shades of it to work in various situations like when you might need an icon... See more →

Key quotes:

• "by Bradley Nice, Content Manager at ClickHelp.com — software documentation tool Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services."
• "In case only one color represents your entire website, it is most unlikely that the audience will even try skimming it before moving to the next site which is developed with more appropriate color schemes."
• "Try this: Color schemes should be adjusted accordingly to be capable of drawing attention towards the important aspects of the website."
• "But using a dark color such as navy blue for a web design made to sell beauty products will be disappointing."
• "Try this: However, if you are interested in producing a multicolor web design with more than 3 colors, use color blocking or card style for your template."
• "Most designers are well aware that Bright blue and Pale yellow are terrible choice of colors when it comes to background of a website."

Transcript: Hello everyone and welcome today I'm really excited to be talking about one of my favorite topics and this is color now color can really make or break your website so learning the techniques of how to use color effectively can make your website look really professional now the techniques I'll be showing you are used by web design agencies and even big brands so I'll be covering all these in today's tutorial so without wasting a lot of time let's dive in and oh and I forgot Divi has a new color manager and I'll be showing you how it works and this is really exciting because you know what it has another algorithm that automatically creates colors that work well together this is exciting and I'll be showing you all this in today's tutorial so right so you may be wondering why I'm standing in front of this shop so the main reason is this is an example of how colors used to brand your company so this main yellow color is the main color of the company and what you need to do now is when you're designing your website you need to choose a base color... See more →

Key quotes:

• "Use the most effective website color palette to improve your branding and attract your target audience."
• "Depending on your business niche, you want to utilize the color theory in psychology and draw the right kind of clientele in with your website design and branding You may have some colors you like, but before you decide anything, consult with color psychology first."
• "The colors you decide to use for your branding and website appearance will have a tremendous effect on the visitors."
• "Essentially, these colors will be the main colors on your website, branding, merch, business cards, etc."
• "When it comes to the perfect color palette for your website, accent color(s) make a huge difference, too."
• "The whole point is to use the colors you chose for your branding and website design in 60–30–10 ratio."