How a local market tool can help increase your sales

Key quotes:

• "This essentially means that if small business merchants want to increase their sales, they can’t sit waiting in their stores hoping that customers will magically find them."
• "Below we’ve outlined a small business sales funnel — as it relates to retailers — to help you picture and understand how and when to engage your potential customers."
• "SEE ALSO: The Comprehensive Guide to Local Store Marketing Event Marketing: Create an Experience A great way to increase retail sales and introduce your business to new customers is to create an experience that aligns with your brand."
• "The overall goal of this section of the small business sales funnel is simple: Every single person who walks through your doors should spend money in your store."
• "Yes, you’ll never get 100 percent of your visitors to spend, but by providing the best in-store experience possible, you’ll maximize your chances to acquire new customers and boost sales in the process."
• "Customer communication is key to creating a great experience and is integral to learning how to increase sales in retail."

Key quotes:

• "In terms of efficiency the digital paid advertising was ranked at 52 percent while posts promoted by social media came second with 39 percent."
• "94 percent of people that buy through the B2B marketing platforms are said to have done some online research before buying any product, while the majority of decision makers of business prefer to know the company they are engaging with from a number of articles rather than hearing of them through adverts."
• "Apart from that, it can also help to increase the awareness of the brand to people, direct new customers to your website and helps to boost your search engine optimization."
• "A content marketing strategy that is well designed allows you as the seller to get the best leads, build trust with the buyers, nurture relationships, help prospects, lead decision makers of companies to their platform which finally leads to getting high sales If your potential clients are bypassing the website without spending time or engaging in the available resources on the page, then you need to know that your content marketing and advertising techniques are all in vain."

Key quotes:

• "(Full disclosure: I have a 3-year-old, and this may or may not have happened to me.) It might mean personalizing your marketing materials for different audiences with the right logo, brand colors, contact information, etc."
• "Here are some suggestions of what to include in your brand guidelines: To make it even easier, we’ve created this brand style guide template in Lucidpress."
• "The most effective method is to offer your brand guidelines in the actual tools where your employees are creating content."
• "Going back to the survey data, we asked these senior marketing leaders this simple question: “Are your brand guidelines easy to find?” Only 40% of organizations who had previously said that their brand guidelines were effective answered yes to this question."
• "The interesting thing was that, for survey respondents who previously stated that brand consistency is important to their organization, 60% of them said the CMO or CEO should have primary responsibility to manage and protect the brand."
• "Better yet is to create templates in which you can lock down and enforce your brand guidelines."

Key quotes:

• "Goal: identify the market and main competitorsKey deliverables: competitor’s list, target audience research, SWOT analysis You have to base product development, positioning, and marketing strategy on thorough market research."
• "While market research is oriented towards potential customers, competitive analysis analyzes similar products and providers in your industry."
• "At this stage, a product marketing manager also creates data sheets and training materials for the sales team."
• "In the B2B model, marketers are usually heavily involved in the raising awareness part and leading potential customers to the first contact, while the rest is taken care by the sales team."
• "Taking a food delivery app as an example, your sales team can start with lead generation, contacting the restaurant managers and owners directly, and using online advertising, targeted at local businesses."
• "Goal: Evaluate product successKey deliverables: KPIs (sales volume, market penetration rate, NPS, ROI), customer feedback When a product is at the market for some time, your task is to keep an eye on it in order to understand what works and what doesn’t."

Key quotes:

• "Sales enablement tools are critical for giving your marketing and sales teams the utility that they need to effectively engage with and track their interactions with prospects."
• "If you are interested in boosting your sales through sales enablement, consider whether these tools would be a good addition to your current software stack: Attivio is an enterprise-grade business intelligence and discovery platform that you can use to make effective sales decisions."
• "HubSpot is the defining marketing automation tool of this generation, providing many features that help to bolster organic inbound marketing campaigns and sales operations."
• "The software suite allows you to track revenue, use channel analytics to inform your strategies, and better understand the why behind the decisions that your customers make."
• "Wrike is an excellent, simple to use project management platform that enables teams to work together to complete projects in a real-time digital workspace."
• "6sense is an excellent sales analytics tool for companies that operate using account-based marketing practices."