How a newsletter or blog can keep customers informed

Key quotes:

• "It’s like a little essay, sent by a real person, designed to be read right inside your inbox, and written in a much more intimate, less formal tone of voice."
• "We have almost 30.000 authors that send out some 3 million personal newsletters every month and wanted to share our learnings about what exactly is a personal newsletter, provide some great examples for inspiration and give advice on how to start yours! Email being less public than social media or a blog, provides a great opportunity to authors to communicate much more intimately."
• "Luckily it’s not hard and here are the steps: We feel that a great starting point is to start reading personal newsletters for inspiration and suggest that you follow some of the big ones as well as some smaller ones from your field."
• "For each topic, start with a personal story or your opinion and then add relevant curated content that provides background."

Key quotes:

• "Based on most common mistakes businesses do, here are the 3 “deadly sins” that cause customer churn (and the advice on how to avoid them!): Don’t wait for the customers to start signaling they’re about to leave, before you make an effort to “save” them."
• "Successful businesses are doing this by setting up automated, yet personalized welcoming newsletters and text messages sent to their mobile phones."
• "These marketing strategies can do much more than simply greet the customer and say “Thank you” for purchasing or signing up to your business newsletter/text message service."
• "SMS is the great way to get their answers instantly and start planning your future marketing strategies as soon as you receive your customer’s feedback."
• "Analyze the churn rates of different groups of customers, find out the reasons they decided to leave and employ adequate strategies to prevent this from happening in the future."

Key quotes:

• "And one of the most effective ways is to send an email to your list of customers and prospects, asking what topics they find most important: Hi [first name], As [position name] of [company], there’s nothing that keeps me up at night more than thinking about how we can deliver more value to you."
• "Thanks, [your name and title] Glowing reviews help generate positive word-of-mouth, increase the chances for referrals, and provide you with that all-important social proof (which puts other customers and potential customers at ease because someone has validated your product or service)."
• "I would love to try to make things right, so if you would like to discuss this further, please contact me at [direct phone number/email].I look forward to making your experience with [your company] a better one."

Key quotes:

• "Newsletters allow you to engage with customers and provide your customers product offers, and also valuable and useful information your customers may be interested in."
• "In the past newsletters were sent just to remind customers that you and your business is ‘alive and well’, however in 2018 you need to offer something new and compelling."
• "Depending on your business and products or service you’re selling, try to decide which day of the week is the best to send out your newsletter."
• "Using services such as smoove which offers easy to use custom-made newsletter templates it can save you both money and time."
• "So make it a NEWSletter and be sure that you’re offering something new in each one you send."
• "For example, in every newsletter start with a weekly offer, followed by ‘Did you know’ or ‘How to’ and end it with other news related to your business or industry."

Key quotes:

• "In this article, we will explain to you what is email marketing and how it can grow your business and increase your website traffic."
• "Email Marketing is used to build a relationship with potential customers and/or Clients, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more."
• "retailers believe email-marketing a few of the best customer acquisition approaches! Source: LyfeMarketing Email Marketing is used to Promote product and/or Services to Target Audience or to Existing Customers or Client to Educate about New Products and Launches including Offer Coupons to attract the clients."
• "Example:- If you have written about anything specific and think this helps your client or subscriber you share them on Social Media Network, Website and much more."
• "Promotion through email enables one to reach a lot of internet surfers if they’re not on networking."
• "While email Promotion is commonly utilised in conjunction such as radio commercials and television and networking advertisements, it’s its own set of advantages."

Transcript: You can create a newsletter in your account straight from your dashboard if you have the quick actions widget right here creating a newsletter or of course go to the email marketing space in your account which automatically brings you to the management newsletters page and also where you can create a newsletter and so creating your newsletter means you'll simply choose what type of editor you would like to use and then setting up some settings so the linked list so basically in what a list in your account do you want the analytics for this performance of this message to be available with them so I can say it's gonna be within this list message name is internal so if you'd be new brownie recipe announcement and the subject can be you know brownie lovers rejoice just as an example you can personalize it with more contact data fields at a symbol and you'd also specify your a Frome field and reply to if you wanted to there's some additional distribution settings the click-through tracking is automatically on to track the links that would be clicked in your account you could integrate Google Analytics set up an a/b... See more →