How a welcome email can help you connect with subscribers

Key quotes:

• "It’s an automated email or email series designed to kick off your relationship with a new customer or subscriber and start the process of nurturing and developing that relationship — and turning that person into a long-term, satisfied, repeat buyer."
• "That means you can use data from your welcome emails to better target future marketing at your most lucrative customers."
• "They welcome a new subscriber, give a quick rundown of the company and its value proposition, and have a call to action of “Learn More.” This email isn’t designed to do any hard selling — it’s meant to validate the subscriber’s choice to sign up and begin the process of converting that subscriber into a fan."
• "It should go out a day or two after the first email, and you should use it as an opportunity to share more about the team behind the brand, what your company does, and why this new subscriber should feel good about connecting with you."

Key quotes:

• "In addition to using the subscriber’s name (in the email body and potentially the subject line), make use of the information you requested during the signup such as their interests, goals, business type, etc."
• "“Research indicates some of the most popular words in subject lines that get opened include: sale, thank you, welcome, new, daily, weekly, alert, bulletin, video, and any type of personalization,” says content marketer Pam Neely."
• "We’ve talked before about how a clear call to action helps increase free trial conversions, and it is important in the anatomy of your welcome email as well."
• "Other companies are using the CTA in their welcome email to initiate a conversation with their new user (this is particularly popular in the SaaS industry)."

Transcript: Hi there! My name is Kate, and you're watching our newvideo on the SendPulse channel. This time we're going to talk about emailsthat will help you create a bond with your leads and win their loyalty. We’ll dive into the welcome email and showyou five messages that you can compile into your welcome series. So, let's get going! To begin with, a welcome email is a triggeredmessage sent to the user after registration or subscription. But the question is “why do brands use welcomeemails”? Well, first of all, these emails are usedto thank new subscribers for being interested in the brand. Sending a sweet hello first is always betterthan jumping straight into selling, don't you think? Second, companies use welcome messages totell subscribers about the brand story and introduce its products. Third, brands create welcome campaigns toget to know their new audience better. After that, they use the information aboutsubscribers to segment their lists and send relevant offers. And finally, companies take advantage of welcomeemails to provide users with additional communication channels. Okay, so we have looked at the purpose ofwelcome emails. But, surely, squeezing so many goals intoone single email seems like an impossible mission, doesn’t it? That’s why... See more →

Transcript: This is Shari from little blue deer design and today I'm going to show you how to send out a welcome email and meal chip you might use MailChimp to send out blog post by email or newsletters etc it's free up to 2,000 subscribers I have a few tutorials that I'll share with you at the end that show you how to get started in real time but this tutorial is to show you how to send out a welcome email to your subscribers right after they sign up so we're going to assume that you already have a meal chip account and this is just a few step process so what you're gonna do first of all is log into meal chimp MailChimp comm and you're gonna click on lists and this is going to take you to your lists I have a couple we're just gonna choose little blue to your latest so go to lists and then on the drop down over here on the right next to your listening you're going to go to signup forms okay and then you're going to select under signup forms form builder so click select and now you're going... See more →

Key quotes:

• "What we see from our users and customers is that Welcome emails — the first emails sent to subscribers after signup — are usually the best place to start experimenting with email marketing automation."
• "A good Welcome email helps set the relationship on the right path, creates momentum, shows pro-activity, and if you’re lucky, it can actually drive sales and conversions."
• "Let’s see how: There are two ways to setup an automated Welcome email with MailChimp, and there’s only one of those two approaches I would recommend."
• "The first approach — and the way I have it setup on Lean B2B (Note to self: Change that 😉) — is to select ‘Send a final welcome message’ from your subscriber list settings: If you select this option, your Welcome email will send right when MailChimp receives signup confirmation (Single or Double Opt-in)."
• "It can help you create nice-looking emails: Once you’re satisfied with your Welcome email, and you’ve tested it in a few inboxes, you need to activate your automation from the Campaign page."

Key quotes:

• "Subject line: Welcome to the Flock Allbirds, the world’s most comfortable shoe brand, creates a special feel that’s visible at every point."
• "Subject line: Welcome to Asana Asana’s welcome email design aligns with their product, which is great for their overall brand recognition."
• "Pro tip: The 1–2–3 formula is great for welcome emails as it makes it simple for readers to digest."
• "Away, the first-class luggage brand uses a welcome email to describe and share their values and authentic passion for travel."
• "This welcome email example: One thing that’s missing here is a second CTA button located at the bottom of this welcome email — So you don’t need to scroll back to start meditating."
• "Subject line: Kasia, let’s get you designing in Marvel Marvel’s welcome email combines illustrations with short, informative video tutorials and simple, personalized copy to drive you towards useful resources."

Key quotes:

• "A visitor (potential lead) lands on your website looking for a specific product/service that your brand provides."
• "After going through your website, he/she is interested (definitely a lead!) and subscribes to receive your brand’s emails expecting some more information (or an offer/discount)."
• "The obvious reason being, on subscribing, 74.4% of consumers expect a welcome email and so, are more receptive to the information you have to offer at the initial stage."
• "With welcome email you tend to make a strong first impression as a brand, set an expectation for the subscriber regarding how frequently you send your emails and encourage them to connect with your other marketing channels."
• "For brands that have a global footprint, or in case the subscribers already know much about the brand, tend to send a single welcome email."
• "Moreover, those brands which offer a specific service or limited products can focus on learning more about the subscriber and updating customer preferences through the welcome email."