How accounting firms can use webinar software for promotion

Key quotes:

• "Suppose you also found out that customers who are comparing your products with other substitutes tend to buy when they realize many firms in their industry use your software because you added some features that ease their operations."
• "Once you document what the customers need at each stage, you have done most of the foundational work for your email marketing campaign."
• "Focus on high-level product benefits that the prospect was looking for when creating emails at this stage."
• "You will send simple educational content about the general benefits of the accounting software at this stage."
• "Since the benefits of your product help meet customer goals, you want to make this clear."
• "(These emails may follow a feature-benefit structure to show the prospects why they need to buy the accounting software.) At the interest stage, the most effective emails will offer information that prospects need when looking for solutions to their problem."

Key quotes:

• "Therefore over the years, various performance measures have been developed that help in analyzing whether marketing efforts actually generate any tangible value."
• "As the name suggests, marketing ROI or MROI is a method used to estimate the return generated on the investment made on a specific marketing campaign."
• "It also assists in comparing different campaigns in order to decide between the most suitable channel to generate business value."
• "Marketing ROI is an indicator of the firm’s profitability that can eventually help to determine the success of a specific campaign, project or strategy."
• "An MROI, therefore, forces a business to think about the ultimate objective of a marketing campaign in financial terms, to better allocate funds based on the financial gain it brings."
• "It is recommended to test different marketing channels like social media, email campaigns or ads to see which one fits your business needs the best."

Key quotes:

• "First, I would like to start with the impact of 2008 recession on Outsourcing in all fields mainly IT."
• "In fact, earlier it used to be only Peer to Peer Outsourcing Model, after 2008 small and medium businesses too with the help of Enablers (Like Upwork) connected with talents with considerably reasonable professional fees."
• "The same impact is expected in overall Outsourcing Area for Indian Professionals and Companies after this recession due to COVID19."
• "With the availability of Cloud based Accounting Platforms and Remote Team Collaboration tools, it is expected that Accounting Field will see a tremendous growth in Outsourcing Opportunities for Indian Professionals."
• "There are many major initiatives are underway to help the growth in Outsourcing in Accounting Field to India."
• "Also one can prepare to deliver other Business and Consulting Services to their clients from Accounts Receivable Management to CFO Services."

Key quotes:

• "It’s something that anyone in the company can refer to in order to help guide them in their work, at any point they can stop and think “How does this align with the business goals/values?” You’ll see throughout this article how Xero really focus their messaging and imagery across their website and marketing on small businesses."
• "These are the key friction points Xero needs to address with their onboarding sequence: Xero’s onboarding sequence definitely speak to potential time savings and ease of use at each step of the journey: Xero’s promotional emails at the conclusion of the free trial also aim to minimise the cost friction by easing users into a paid subscription with a discount: All marketing (and product) efforts for users in the activation stage should be focused on removing any friction that may prevent the user from digging in and engaging with the product’s sticky features."
• "From this approach, we can infer that Xero has likely run the following key campaigns over the last two years: The above links correspond to landing pages that Xero have used in conjunction with these search terms on Google Ads."