How advertising opportunities work for your business

Key quotes:

• "And that’s because the types of people that tend to be on LinkedIn are they exact audience you’re looking for as an agency: other businesses."
• "Here’s an example of this from Digital Marketer: If you’re interested in getting started with retargeting ads, check out 5 Great Retargeting Examples and Ideas for Inspiration."
• "Creating a Google Business Page listing isn’t going to drive a wave of new traffic overnight (similar to SEO), but it can help add to the discoverability of your company and website over time."
• "Rather, Quora is a place where you can establish credibility, help to thoughtfully answer peoples questions, and then provide information via links to blog posts, service pages, and other relevant content on your website."
• "Here’s an example of a recent article posted on a Writing on LinkedIn group: As you can see posting content this way is a good way of getting in front of a relevant audience and starting a conversation around your different types of content."

Key quotes:

• "One of RightHello’s newsletter subscribers suggested that I write about finding new business for advertising agencies."
• "Some ad agencies have a hard time finding new business, because potential clients are too stubborn and close-minded."
• "But someone you might know, Gary Vaynerchuk, offers a seemingly simple bit of advice in his latest AMA — “Don’t sell to the unsellable”: The right method to find new business for your agency comes from ‚who’ your target clients are."
• "Everything your company does is supposed to result in a better end-product for the clients that your business targets."
• "But apparently there are also RFP’s, which I wasn’t aware of before researching this topic.Investopedia provides a neat definition: In other words — potential client writes a project description, determines the budget and asks for bids from several companies like yours."
• "For business people that don’t know marketing, it’s all about ROI."

Transcript: Hello welcome to Chris and Amanda's tree service we appreciate you stopping by we wanted to give you an early holiday present whether you celebrate Hanukkah Christmas Kwanzaa Thanksgiving New Year's Halloween I'm dressed like a pumpkin in the holiday spirit of giving and I'm going to give you some free advertising secrets I have my balloon going and this is one of two videos I will do this season to give you a gift and the first gift I'm going to give you is how to properly advertise your business you see we used to be a phonebook generation then it went to websites and now it's going to social media sorry about the reach I'm just sitting in the wrong position for people that did not make this switch they went out of business and if you do not make the next switch you will probably go out of business also the internet is changing and the way people connect is changing and social media communities are the future of advertising but along the way we've learned some things that work really well here in Tucson and so just like with the phone book I'm gonna move my... See more →

Key quotes:

• "If you are looking to fill a position, especially if you are going to outsource part of your recruitment marketing process to an agency or firm, it’s essential that you understand what your ideal candidate looks like."
• "If you are having trouble honing in on who you think would be the best fit for a specific job opening, start with basic qualifications, then move on to the specifics that are harder to quantify, like the type of team the candidate would prefer working with, and the ideal personality profiles you are looking for."
• "This type of “soft” information can help your recruitment advertising agency screen top of funnel candidates to ensure that they find the right person for the job in a timely manner."
• "By using employees as lead generators, you can ensure that candidates will be people your current team wants to work with and that their background and experience is on par with the person who recommended them."

Key quotes:

• "Sixty-one percent (61%) of millennial-owned small businesses (ages 18 to 34) spend more than $50,000 on advertising, compared to 36% of Generation Xers (ages 35 to 54) and just 15% of baby boomers (ages 55 and older)."
• "Small businesses will increase spending on digital advertising because it’s easy to reach a specific target audience on these mediums."
• "“Digital advertising reflects the way people shop today, which is online, and offers targeting opportunities that weren’t possible before,” said Harry Chapin, CEO and founder of Forge Worldwide, a brand-building company in Boston."
• "SellMax, a company that buys people’s used cars, is increasing its advertising spending this year on online mediums, rather than traditional."
• "Millennial small business owners, however, are more likely to increase spending across advertising mediums, both digital and traditional."
• "A successful advertising strategy helps small businesses spread word of their brand and stand out among the competition, which leads to increased sales and revenue."

Key quotes:

• "Sponsored content is an ad that looks like a typical article, and therefore, publications have to find a balance."
• "(Read the full version of this article if you want to hear about the best B2B industries for native advertising!) We’ve pulled some of the most successful examples of B2C native advertising from The StoryStudio to give you insight about the impact of sponsored content in these top industries."
• "Crayons to Computers, a non-profit that provides underserved students with school supplies, experienced a 543% increase in time spent on content than the industry average with their advertorial."
• "Native advertising for higher education works well because readers can experience an in-depth and immersive ad that doesn’t feel like an ad."
• "Sponsored content is ideal for reaching customers who may be more skeptical of intrusive advertisements, have ad blockers installed, or prefer information to come from peers."
• "Native ads, like your current content marketing efforts, are also focused on providing insights and value over a straight sales pitch."