How an automated bid strategy can improve your business

Key quotes:

• "If you, too, fall into the anti-math camp, you’ll likely find that setting and adjusting bids is the biggest challenge you’ll face when running your AdWords account."
• "Keyword Planner’s bid suggestions for “divorce lawyer” in New York City."
• "One of the easiest ways to identify where your competitors’ bids lay is to take advantage of third-party tools like SEMRush or SpyFu."
• "As you can see, the SpyFu report above provides a good sense for what any given advertiser is paying for a particular keyword."
• "Depending on your goals, your AdWords bidding strategies will differ drastically."
• "CPC= CPA x Conversion Rate Guys, the bottom line here is, if you know your goal CPA and your current conversion rate by ad group, you know exactly what you’re willing to pay for a click to the keywords in that given ad group."

Key quotes:

• "Before targeting this strategy, be sure that this bidding type can increase your clicks but they may not generate expected Conversions."
• "In automatic bidding, AdWords show your ad in opportunities where cost per click is low."
• "Applying it to the ad group level or keyword level would require use Flexible bidding strategy which is called Maximize clicks."
• "Manual CPC bidding is very basic bidding strategy of AdWords that allows you to set a maximum cost per click."
• "Bids may get 30% increased for clicks which have higher possibilities of bringing conversion."
• "According to Google, it automates bidding across campaigns, ad groups and keywords to show your search in the top of the page or first page."

Key quotes:

• "A Google Ad bid strategy bids the amount that’s ‘likely’ to result in a click or conversion."
• "• Target CPA (Cost Per Acquisition) — When you choose this strategy, Google will set Search or Display bids."
• "• Target Search Page Location — Available for campaigns, choose this strategy if you want to be visible on the first page of Google results."
• "• ECPC (Enhanced Cost Per Click) — Suitable for ad groups, keywords, and campaigns, the penultimate strategy is actually a great way to combine manual and automated bidding."
• "Once selected, manual bids are adjusted by Google with the aim of boosting conversions (while retaining the same cost per conversion)."
• "In this last example of automated bidding strategy, you’ll select the domain of a rival you want to outrank."

Key quotes:

• "Target CPA is a smart bidding strategy in AdWords that sets bids to help you to get as many conversions as possible at the target Cost per Acquisition."
• "Click To Tweet This bidding strategy is most useful if you want to increase the conversion value while targeting a specific."
• "When a search is likely to result in a conversion, AdWords takes the historical data of your campaign into account and automatically increase your bids."
• "Click To Tweet For optimizing your conversion, if you just want to spend your entire budget instead of targeting a particular CPA, then this strategy is will work best for you."
• "Click To Tweet To set a Cost Per View bid, you need to enter the highest amount that you want to pay per view while setting up your ad group in a TrueView Video Campaign."
• "Target Search Page Location is a type of automated bidding strategy that automates bidding across multiple campaigns, ad groups and keywords to show your ad on the first page of Google Search Results."

Key quotes:

• "If you don’t set up a strong bidding strategy from the get-go, you will end up wasting money on Google Shopping ads."
• "Campaign structure segments your search traffic, giving you control over your bidding strategy."
• "Let’s take a look at three bidding approaches for different campaign structures: You probably have a group of top sellers or high-margin products."
• "Anthony Capetola, Marketing Manager of Sales & Orders explains, If you don’t achieve true granularity then I can just about guarantee a game of ‘see-sawing between overbidding and underbidding.’ Thus, products that require lower bids could easily wind up wasting your budget, and products that could perform well but aren’t bidding high enough wind up with a lack of impression share to generate conversions."
• "(For example, revenue, conversions, or ROAS.) Then, create a focused and manageable campaign based on your target characteristic."
• "There are three different types of Smart Bidding strategies that work with Google Shopping Campaigns: The bidding strategy is optimized to get the maximum number of clicks."