How an online lead ecosystem helps accountants earn more clients

Key quotes:

• "In 2015 I joined GoDaddy as Director of Product working to help our web developer and designer community successful."
• "We can do this by creating the ultimate marketplace for the best Web Pros and match them to our customers at their time of need based on their usage of our product."
• "At GoDaddy we had an internal services department, called Professional Web Services (PWS) who would work with you to help you use our website builder or WordPress to build a site for you in a somewhat collaborative approach."
• "The main challenges we faced were: When someone comes to GoDaddy we needed to be able to show them how we can help their business get online and grow."
• "This brings to the third challenge for us… At the end of the day GoDaddy had to balance what a customer wanted — a custom website, built by a Pro, ideally in their local area — with the need for the company to generate revenue."

Key quotes:

• "In this report, we present some examples of how startups are embracing the task of reskilling their employees, and the employees of clients and other important links in their value chains; and how this effort becomes a fundamental part of their strategy for accelerating growth, for creating moats against competitors, and for companies to position themselves as the thought leaders in their segments."
• "Pursuing the vision that they would need to help the marketing automation segment to mature in Brazil, the founders created a new strategy to channel those premature customers to a recommended partner — in most cases, a marketing agency — that would be able to start to work with the client by building content and web presence."

Key quotes:

• "Digital ecosystem, in essence, is an interdependent bundle of actors (such as people, products, enterprises, customers, regulators, stakeholders) which interact and exchange information virtually via standardized digital platforms and scenarios."
• "For instance, banking industry makes for a great ecosystem example as many banks and financial firms use this model to increase customer loyalty through multiple mobile banking applications."
• "One of the products that connect to a larger digital ecosystem is a digital wallet which is compatible with other applications people commonly use for purchases."
• "Whatever the focus of your business — digital or tangible, customer or business to business — changes brought about by ecosystems will affect all your current business processes."
• "To be able to keep up with digital ecosystems your business needs to be flexible and agile."
• "For instance, NCC Industry, a large construction company, set out towards digitalization through creating their own startup."

Key quotes:

• "In recent years, technology has been vastly changing our way of life."
• "Over the years software’s and technological advancements have transformed the way an accountant performs their duties."
• "With the time saved, accountants now have time to engage with their clients and focus on business strategy instead of a manual detailed process."
• "In order to maximise your reach, being on social media as an accounting firm or an accountant will allow you to show your services, creativity and efficiency to potential clients in locations you cannot afford to reach physically."
• "It’s important to see social media as a tool that will continue to evolve and provide accountants with a valuable sales and marketing platform that can instantly connect firms to current and potential clients."
• "Up until recently, accounting technology existed to make certain tasks easier, but did not challenge accountants to re-think their business practices."

Key quotes:

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