How an online store blueprint can improve your business

Transcript: - What if you could followsomeone around for the day. Like almost just be a fly on the wall, to find out how they made money online, and then you could be likesecretly taking notes. Well, hi I'm Alison, and actually wanna just invite you, and give you a front row seat to it. (camera clicks)(rock music) I have been selling onlinefor almost 10 years, and the last couple ofyears I have been showing, pulling back the curtain andshowing people how to do this. Now, for this specific example, I sold over $63,000 in three days. Now, for me, you guys, that's pretty life changing. I was a school teacher, and that would've taken me two years. But, being able to sell products online is a whole different story. Its worked for me time and time again, and I am so excited toshow you how to do it. So, on my Instagram stories, I do a lot of behind the scenes, and one time I was showingmy crowd how they could sell, and I was given 'em, you guys, this is how much we made, this is how it's going. But I got a little backlash from it. And they... See more →

Key quotes:

• "How to Develop a Strong Online Marketing Plan for New Entrepreneurs Are you a new entrepreneur trying to understand what it means to build a brand online? Or perhaps you have an established business and want to learn how to effectively promote your brand using digital marketing strategies."
• "Here is a 6-step blueprint to developing a strong online marketing plan for your business."
• "The first step in developing your online marketing plan is being crystal clear on your target audience and the customers you serve."
• "As you become clearer in identifying who your target audience is, your digital marketing strategy will become increasingly effective as you’ll begin to attract the very people you seek to reach."
• "Therefore, take the time to know and understand who you’re marketing to, then use the remaining steps to create content that appeals to this audience."
• "The good news is, it’s never too late (or early) to start building a list of subscribers who are interested in your brand message and what you have to offer to your industry."

Key quotes:

• "Creating your website and building your online presence as an artist or a brand feels overwhelming."
• "If you’re looking to build your new website or improve your established online presence, here are the basic tasks you need to implement."
• "Even if you don’t need a refresher on growing your online presence then take this article as an example of task management and reaching your bigger milestones."
• "You can use whatever hosting you want but I’d recommend getting a hosting company that also sells you domains."
• "From there you’ll log into the backend of your Wordpress site and start screwing around with the look and feel."
• "It doesn’t matter which email marketing software you use as long as you commit to creating an email campaign strategy to provide value to your audience and sell your services to your potential subscribers."

Transcript: Hey everyone, it’s Jessica with Oberlo,and today we’ll talk about how you can sell products as quickly as possible, using 3 provenmarketing tactics. Done right, each of these tactics has thepotential to make you sales — fast. Method 1: Promote your products in onlinegroups and forums. Online group and forums are great places toengage with customers on a personal level. Plus, 20% of Americans recommend their favoriteproducts in forums. What’s more, around 33% of marketers chooseto market their brands on forums to reach a bigger audience within a specific niche. Bottom-line? These places present a great opportunity toget your products out there and in front of the people who will be most interested inthem. They’re also great for testing new productsto see if they resonate with your market. So, how can you use forums and groups to sellproducts? Well, you can market your products in an existingforum or Facebook group in your niche. But remember: The first rule of online marketingis to never spam people. So, if you choose to promote your productin an existing forum or Facebook group, go easy on the self-promotion. In these groups, relationships come first,and sales come later. But, if you want to sell products... See more →

Key quotes:

• "They use designs, blueprints and precise calculations so that the finished article can be fabricated accurately and will perform as expected."
• "What if you’re trying to create a high-growth digital business or highly converting website? Is trial and error any more acceptable or productive? Perhaps all the best practice guidance out there gives people a misplaced confidence that changes will always bring improvements."
• "Why trial and error is risky: Sadly, what worked for one business might not work for yours."
• "Changes somebody else found productive won’t address what’s really holding your business back."
• "You need a plan and a direction that’s unique to your business, your challenge and your customers."
• "With data and controlled observations comes understanding about how you can really improve the experience your customers feel."

Key quotes:

• "This can then lead to inefficient budgets being allocated to market the product, or the tech team not considering the customer and creating a great digital product without testing it on the customer."
• "Having this understanding allows teams to give a better estimate on how much a new digital product or improving an existing pain point could cost."
• "When embracing new technology to enhance the personal experience of our customers, we still need to place the customer at the centre."
• "The chatbot needs to use a language that engages the customer in a way that they understand, it needs to quickly know when to direct the customer to human help to avoid frustration, and it needs to avoid the user having to type unnecessary information where a simple button will create a quicker interaction."
• "Customer Experience Design and technology need to be at the centre of the business."

Key quotes:

• "A new Enabling E-commerce initiative led by the Forum, WTO and eWTP aims to bring together leading voices from governments, businesses and other stakeholders for public-private dialogue on e-commerce policies and practices that can benefit small businesses."
• "A joint effort by various UN agencies and other intergovernmental agencies such as the Universal Postal Union, World Bank, World Customs Organization and World Trade Organization (WTO) to improve the measurement of cross-border e-commerce is a helpful step in the right direction for informed discussion."
• "The Trade Facilitation Agreement (TFA) is helpful for small business and e-commerce."
• "Good progress has been made in some areas, such as on trade facilitation and e-transactions, while more work is needed around the data flow governance, cross-border dispute resolution and digital payments."
• "Separately, Asia Pacific Economic Cooperation (APEC) economies agreed to a Blueprint for Action on E-commerce in 1998 to work on both domestic and international flows; focused on the needs of small businesses and encouraged better data collection and measurement."