How architecture firms use client satisfaction surveys

Key quotes:

• "Nowadays law firms use email to stay in contact with website visitors and clients, keeping people up-to-date by sending new blog posts content offers and firms news."
• "Email marketing can help you stay top of mind with both prospects and current clients."
• "When it comes to email marketing, you aren’t looking to cast a wide net — you’re working to cast several smaller and more concentrated nets to make sure you effectively reach your desired audience."
• "Marketing automation tools like Hubspot.com and mailchimp can help create and deliver responsive, user-friendly emails."
• "When you understand who your target audience is, you’re more likely to send them emails that they will want to open and read."
• "A customer’s lifecycle is like a journey, and identifying what stage they are in will make sure you send them content that’s relevant for them."

Key quotes:

• "How do our projects, our clients, our team, and our own individual needs relate to whether we are satisfied with and rewarded by a project? Additionally, I sought to understand what other factors are correlated with satisfaction, such as: I brainstormed many factors like those above, got feedback, and organized a final set into four groups describing project, client, team, and individual pursuits."
• "Light introductory fields (client, project, name, satisfaction) and a couple open-ended responses were followed by a litany of project, client, individual and team factors."
• "Additionally, year-over-year, we found that: Satisfaction scores across clients aren’t surprising, reflecting the mood we’d already sensed on a project team."
• "While these broader patterns are important, our staff quickly zoomed in on clients they’d worked and hunted for signals, like: Lesson: No client or project is ever perfect."
• "This relationship reveals how much a factor like team chemistry matters to how satisfying a project can be."

Key quotes:

• "This article is an attempt to bring to light how building a healthy client and architect relationship would be the key element to ensure a sense of trust for clients and communities."
• "The client and architect relationships foster trust, communication and credibility which are crucial for the success of a project."
• "A few qualities of architects as leaders which help them build trust are: Why architects should earn trust and credibility among their clients? Earning trust and credibility amongst clients for a successful architecture firm is important for the following probable reason : What can architects do to ensure a sense of trust for clients or communities? To ensure a sense of trust for clients or communities an architect/leader must : Conclusion: Trust is one of the cores and fundamental ideas of leadership."
• "Covering aspects like trust as a critical issue for leadership, stages of trust, building trust as an architect, why architects are also the advocates of the surroundings and how a leader inspires trust, this article attempts to bring in a cohesive understanding of a successful business and leadership."

Key quotes:

• "And while I hadn’t intentionally set about to write a divisive article, the premise — should architects do more to understand the people they design for by harnessing new digital tools — hit a chord with architecture and design professionals: I got love letters and hate mail, was called names, and was given praise."
• "Many of you responded with small firms who have a great toolkit (yay!), but I thought you might also be interested in names that appeared multiple times in the survey results (as well as separate emails, and tweets I received)."
• "I think the next step would be to reach out to these firms to understand how they practice and whether they would be willing to share their knowledge as part of an open source library of tools — if anyone is interested in working with me on this outreach, please let me know."
• "These findings are part of the reason why I think it’s important to create an open source compendium of tools."
• "This is why I’d love the profession to step up and to create an open-source compendium of tools and training."