How banner ad design can help increase website engagement

Key quotes:

• "Since the design C (with coral buttons and the white bg) performed significantly better than the others, I wanted to investigate further whether the change of the background or buttons color helped to increase the CTR of that ad."
• "Group E: As mentioned earlier, since most of the wikis use the white color as the background for the text, we decided to create a design with a frame around the ad to verify whether or not adding this element might bring some different results in terms of CTR."
• "Overall designs with the white background performed the best among all designs, however, adding the frame to the ad resulted in a decrease of the CTR, which can be taken as a proof for banner blindness within the Fandom users."

Key quotes:

• "This causes a number of problems: Here are the key performance indicators (KPIs) you’ll need to track in order to measure the success of your campaigns."
• "Once prospects arrive on your site, take a look at how many of them convert after being served an ad — even if they never clicked one — to get a fair and accurate picture of the effectiveness of each ad Attributed closed deals and new sales: The total number of deals closed from prospective customers who interacted with an advertising campaign."
• "In addition to the total number of conversions, you should measure campaigns at the middle of the funnel by the number and quality of deals they’re closing — as well as the number of new sales and overall new customers that they drive."
• "By gaining a deep understanding of the LTV of your average customer, and using that metric to determine how much to spend to get them to convert, you can get a more accurate sense of what your ROI is for your ad campaigns."

Key quotes:

• "Here are 8 creative, effective image ad ideas to explore, using real examples from our own marketing campaigns and client accounts and backed by real data."
• "He goes on to explain that social content should be contextually relevant (meaning that it doesn’t look like an advertisement) and still grab readers’ attention with entertaining images and design elements like contrasting colors and negative space."
• "His team, who was working with a weight-loss client, recognized that, while men were less likely to click on their ads than women, they were significantly more likely to follow through with a conversion."
• "In fact, according to a study published by the Journal of Marketing in 1993, when the humorous images and copy coincide with ad objectives, they are “more likely to secure audience attention, increase memorability, overcome sales resistance and enhance message persuasiveness”."
• "Advertisers should take advantage of this and include special offers or discounts in their display ads."
• "Instead, advertisers should use contrasting colors to make their ads stand out."

Key quotes:

• "In this post, we’ll outline some very important digital ad design standards and give you a few ideas on how you might experiment with them."
• "Creating display ads that users won’t ignore often involves breaking the rules, at least a little bit."
• "The banner sizes that see the most engagement are: These ads are large, and if they’re relevant to the content on the page, they can perform very well."
• "If you’re new to digital ads or are looking to start from scratch, starting with these standard sizes is a good idea as they have been proven effective."
• "For instance, some ads make the logo smaller to make more room for the CTA or value proposition."
• "The principle of proximity states that you should lump similar elements together so that your design forms a cohesive message, and it tends to lead to the formation of white space in an organic, visually-pleasing manner."

Transcript: What's up guys John from John McNeil comm and today we're actually gonna be learning how to make money with banners in 24 hours I'm actually gonna be showing you everything you need to know to basically take banner ads and get them placed in high targeted areas where your target market is I'm gonna get a ton of traffic all in 24 hours and you're gonna be able to make money with this method so I'm not gonna leave anything out well show you how to create these banners very quickly very easily and they look great and then get some targeted traffic to it so go ahead and get ready to learn this information guys and again this is John for John McNeil comm if you are looking to make money with affiliate marketing you can go over to my website John McNeil comm and go ahead and get that free guide that teaches you how to get started with affiliate marketing so let's go ahead and jump right into this video so the first thing you want to do when you want to like do banner advertisement is you need to get banners created and the best... See more →

Key quotes:

• "The ubiquitous nature of digital display advertisements makes it difficult for any one business to stand out in the crowd, so you want to make sure you’re designing and promoting well-crafted ads in in the right places to maximize ROI."
• "Despite the platform shift, targeted digital display ads continue to be a booming strategy, with U.S."
• "advertisers estimated to spend $49 billion on display ads in 2018."
• "Many experts expect a shift in ad spend to more private platforms (e.g., Facebook, Google, Twitter) that can better focus on contextual targeting and direct engagement with social media."
• "Marketers need to use the right partner — like an advertising agency — to boost display ad relevance and overall effectiveness."
• "Marketers and advertisers are seeking to produce more video display ads because of the continued growth of platforms like YouTube, Netflix, and Amazon Prime."