How billing works for Google AdWords and other paid ads

Transcript: How does Google AdWords billing work hello and welcome to do session we're going to quickly touch base with the way the payment methods work for Edwards Edwards help section has great details for billing options now if you're beginning to use AdWords just realize that Edwards is advertising in Google is a company who's offering you that service and they do have many different ways for you to pay for your advertising costs now what is very important when you want to understand the billing system is that depending on where you're living on this planet some payment methods may be available to you and some payment methods may not so therefore you really need to do your homework but you know Edwards is very flexible because you can actually change the payment methods once you set them up as well so please do visit the Help section to learn bit more in depth about your payment options for AdWords let's login to our Google AdWords account here once you log into your Google AdWords account in 2016 we have this gear icon let's press on that and let's press on billing here you'll have all your payment details... See more →

Transcript: All right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over Google ads costs so I'm gonna be answering questions like how much does Google Ads cost how do Google ads costs work so we're gonna get right into it now before we do get started make sure you subscribe to the Surfside PPC youtube channel if you're interested in learning more about Google ads about anything about marketing in general we're gonna have a ton of tutorials coming out so to get into the video the first thing we're gonna go over is budgeting how much you actually spend in your account so if you're interested in learning more about payment methods and what you use to actually pay for your Google Ads bills what you can do is you can come over to this Google Ads help guide I will put the link in the video description if you want to look for it they'll go over available payment methods which can vary depending on which country are located in but the main thing I generally use is a credit card which you just add to your account and it's automatically... See more →

Transcript: Hi guys in this video I'm gonna tell you how to add credit card or debit card to your Google Ads account so guys this video mmm a Louboutin workout catch it up the card up not credit or debit card can see I'll open a Google AdWords account Google Ads occur on my ad course exam for payment purpose this is gonna be really easy let's do this so guys firstly I'm gonna go to my Google Ads account the belly map need Google Ads economy down and you can see this is my account and now I'm gonna go to tools and settings are my tools and settings / junghwa i'll click on whisper and then i'm gonna click on billing settings or just give out my billing settings / click on the build settings and now here we are I'm gonna go to the left and I'm gonna click on payment methods to escape out the left corner main menu the damages why don't go me or the payment method skipper Mac lucuma so guys right after that this is payment methods page and you can see a debit card already linked as primary the payment methods... See more →

Transcript: Mike Mancini here with PPCvideotraining.comand today we are answering the question, how much do Google ads cost? All right let's get to it. Now we have a number of factors that determinehow much your Google ads cost and I'm going to go into each one of those in depth butstay tuned until the end. I've got a couple of extra steps that arevery important that you don't want to miss out on and also a way that you can get a rundownon exactly what we talked about and compare it to what you have going on in your campaigns. When it comes to figuring out how much Googleads cost there are a number of factors. With that said, there is a point when Googleads are essentially free. Here we are on Google right now and let'sjust say I want to look for a plumber. Go with the old trusty plumber search. As you can see, all of these ads right herethat are identified by the green ad box as well as these up here at the top, becausethey're got the sponsored logo on them, all of these videos, right now, are free becausenobody is clicking on them. This is a... See more →

Key quotes:

• "Google Ads, which used to be known as Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results."
• "Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors like the keywords you choose to bid on."
• "Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns."
• "Keywords are words or phrases you choose when you set up your Google Ads campaign."
• "When someone searches Google using the phrase online marketing or a similar term, your ad might appear next to Google search results, or on other related websites."
• "You tell Google Ads the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less."

Transcript: Darren Taylor: Have youever wanted to create a Google Ads accountjust for test purposes? Maybe you want accessto the Keyword Planner and the DisplayPlanner, but you don't want to give Google yourcredit card details because you're justusing it for research. Well, Google have recently changedthe way the sign up process works on Google Ads, meaning you have to giveoff your bank details over to Google. Until now. There's actually aworkaround where you can get access to Google's toolsfor your business, for all of your research,and I'm going to show you that in this videoright here right now. Hi guys, so let's jump rightinto this quick tutorial. The first thing I'm going todo is head over to my address bar and I'm simply going to typein Google manager accounts. I know the link to get to thispage anyway, but I'm going to show you this way just tomake things a bit easier. I'm going to click on thelink for Google Ads manager account, create a GoogleAds manager account. It comes up with atutorial from Google Ads on how to do that,but all I'm going to do is click straighton to this link here, a step one of thetutorial to do that.... See more →

Key quotes:

• "But at the same time it can be very challenging to set up a Google Ads campaign if you’re a beginner."
• "By following these detailed steps you’ll be able to create an advertising campaign that will bring your brand exposure and success."
• "Setting a Google Ads campaign is really just about following some directions."
• "When you’ve identified your target audience and keywords for your ad, it’s time to figure out your bid."
• "It is recommended to let Google identify the bid within your budget, as it will guarantee as many clicks as possible."
• "When you’re finished, choose an option to send you personalized recommendations that will help you improve your Google Ads campaign."

Key quotes:

• "Google AdWords is a marketplace where companies bid on keywords to have their website show at the top of the search."
• "Setting a Google Ads campaign is really just about following some directions."
• "First of all, to set your account you need to visit Google Ads Home page and click on the ‘START NOW’ button."
• "For example, if you are looking to rent your apartment to vacationers then you might want to target people who are outside of your target location, but searching for your service."
• "Depending on the campaign you might want to also target these people."
• "With some simple math, you can figure out how much you should be spending on Google Ads."

Key quotes:

• "Remember, regardless of whether a click is malicious or not, it’s generating dough for the search engine displaying it."
• "So now that you know the ins and outs of click fraud, you’re probably wondering whether malicious clicks are happening in YOUR account."
• "Evan explained that, depending on the time and resources you can commit to monitoring click fraud, you can approach the problem one of two ways: through manual analysis or an automated solution."
• "In general, it’s always good to have internal reporting in some form, regardless of whether you think you have click fraud, because while Google can only tell you if a click became a lead."
• "In order to track click fraud with your internal reporting, there are a few pieces of information you’ll want to ensure you collect: The necessity for the IP address is pretty self-explanatory, but why do you need the other three? If you see an IP address with a bunch of click timestamps but no action timestamps, then that is likely click fraud."
• "If you identify click fraud in your account, don’t hesitate to report it via the AdWords Support line."

Key quotes:

• "This is not the time or place to solve that debate, but here are a few helpful resources on that: Example Structure: Search — Nike Shoes — Category Terms — US Perhaps, then you want to dig even further into those by adding Specific Product Ad Groups, depending upon all that research you did for what your customers are searching for: Search — Nike Soccer Cleats — Colors — US Maybe you have products where people type in the SKU (not as uncommon as you would think), these are high-potential queries so you might want to pull them into their own campaign as well."
• "If you want to dig in more, here is a good place to start: Getting Started With Google Dynamic Remarketing The GDN is a campaign type that I have tried in numerous ways for Ecommerce, and just haven’t really seen the results my direct sales clients want to see."
• "For instance, be aware that there are no Shared Budgets in Bing (which is a key part to the query-targeting Google Shopping strategy I wrote about on Search Engine Land) and it is really a pain to bulk edit product group bids!!."