How can my Instagram bio drive social media marketing?

Transcript: Do you have an Etsyshop and you're struggling to gettraffic on Instagram? I'm Sue B. Zimmerman,and today I'm going to show you how toget more eyeballs on each and every post you make. [MUSIC PLAYING] Instagram can be one ofyour top traffic drivers to your Etsy shop,whether you're an artist selling yourdrawings, and there are many here on myInstagallive account. I'm going to quicklygive a little shout out to some of my favorite artists. Here's one. Design remix. Here is JohannaFritz Illustration. And here is theamazing Scott Torrance. These are just threeof many artists that I celebrate on a regularbasis here on this account. So if you are an artistselling drawings or a crafter just like Melissa is--she is a DIY artist-- and showing productsthat she's selling here at one of her craftshows, you can actually create a lot of buzzaround your shop by sharing pieces righthere on Instagram, just like Melissa does. Now there are five tips I'mgoing to tell you, and then one bonus tip. So stay tuned to the endof the video to hear that. But before I gointo these tips, I want you to jot down eachone of these accounts, and let them knowthat @SueBZimmerman @TheInstagramExpert... See more →

Key quotes:

• "Writing an impactful and memorable bio on your social media platforms can make a difference in how successful you and your business are in achieving your goals."
• "· Communicate what your company does (the service or product you provide) · Showcase how your customer can spend money with you (i.e."
• "website, phone number, email) · Convey your company’s personality to connect with your customers · Leave your customer with an action item (Call us, click here for more info, buy here) When communicating what your company offers, it is important to understand the difference between “We offer tires” and “Offering the Ramsey county’s largest selection of high-quality tires”."
• "If your customers can book an appointment directly online, purchase an item from inventory, or find out more about your services and products online, then including your website or purchasing link in the bio is vital."
• "Including the link helps but leaving a call to action like “Book your appointment here!” or “Find your perfect tires here!” helps to grab the attention of your customer and pushes them to act in purchasing."

Key quotes:

• "So check your Instagram bio now and make sure that you’re answering these questions: You can use your bio to help push potential customers to click the link by explaining what they’ll receive for doing so."
• "HelloFresh tells their audience exactly what kind of service they provide, and include a custom hashtag for follower pictures."
• "HelloFresh continues that conversation on their dedicated Instagram landing page, which is only for people who have clicked on that link and shown interest in the $30 discount offer."
• "A well-placed emoji can also help reinforce specific information you’re trying to show your audience, but it’s important to know that this may not work for everyone or every brand."
• "Make sure you’re taking your audience and company brand into account, don’t use emojis if they’re not adding value to your bio."
• "Each emoji in this Instagram bio represents a different core aspect of my brand values and ideals: connectivity, growth, photography and writing."

Key quotes:

• "Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement."
• "In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today."
• "Posting at the right times can help generate an initial round of engagement on your posts which can, in turn, prompt the Instagram algorithm to push your posts higher on your followers’ feed."
• "At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram."
• "If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds."
• "When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy."

Transcript: What is up everyone. Welcome back to my channel. Now in today's video, I'm actually going toshow you exactly how to grow your Instagram account organically. No bots, no cheating, no body followers, nonothing in 2019. Now I've had my Instagram account for a while,and since then I've grown it to over 7,000 followers, almost 8,000 followers using onlypurely organic strategies. Now I know nowadays it's really easy to buyyour way into Instagram success. You can buy followers, you can buy likes,you can buy anything that you want. But for me personally, I've always favoredthe organic approach, especially if you are using Instagram for your business. And I really say this for multiple reasons. First of all, if you're spending money automatingyour account or spending money buying likes and buying followers, you're going to needto financially keep that up for a long period of time. If you suddenly stop the financial investmentof growing your account, it's going to be very obvious that your past success was allfake, and it was something that you purchased and now you can't keep up with it. I've seen a lot of influencers and I've seena lot of people have huge accounts and huge success... See more →

Key quotes:

• "For example, Nike Running often make their trainers and running equipment the focal point of their content: Whereas other brands, such as WeWork, put more focus on their community and culture: At Buffer, our Instagram marketing strategy is to post consistently quality content that aims to build Buffer’s brand while also connecting on an individual basis with our community members."
• "Curating content from your followers can help you to build a vibrant and engaged community and user generated content can also incentivize your audience to share their own creative ways of interacting with your products, services or company."
• "A large percentage of this growth was down to user generated content and in this post, Brian shares our exact strategy: A study from Georgia Tech looked at 1.1 million random Instagram pictures and discovered these two really interesting bits of information."

Key quotes:

• "Pro tips: Related Post: How to Establish a Sustainable Social Media Marketing Content Strategy That Actually Works It's of great importance to frequently engage with your followers because it will help you build trust with your audience."
• "Reposting on Instagram is not the same as on other social media platforms where you simply copy and paste, or click the share button and share contents that interests you."
• "All you need to do is, as mentioned earlier, identify what types of images your audience love to engage with, and with your phone camera, take photos, edit them appropriately and share with your followers."
• "Related Post: 7 Unique Ways to Make Your Content More Engaging The use of relevant hashtags is important because it will help to enhance your post visibility to a larger targeted audience."
• "These tools will help you drive massive traffic to your website, improve your Instagram marketing campaign, and maintain consistency."

Transcript: Somebody call instagram and give me that blue tick because i'm big time now now I'm just joking but eleven thousand one hundred followers that's how many I've got within the last 60 days with just over 60 days and I'm proud of that so today I want to show you the exact system I use to get all of those followers and that you literally just gonna be able to replicate the same process that I went through but before we get into it make sure you're subscribed with your notification valves turned on let's get started with this video okay guys so you'll notice today I'm not wearing a hat the first time in a long time and that's because hair transplant update the sprout is are starting to come through now that this is a very very happy day I'm about two months in so I'm ahead of schedule and give it another like two or three months and this will start looking quite presentable about to start pulling it forward get skin fade on the side and yeah it's gonna be good it's gonna be good I'm looking forward to it so there's a little hair... See more →

Transcript: What is up everyone. Welcome back to my channel, the number oneplace for new coaches, content creators and entrepreneurs. In today's video, I want to dive right intoInstagram bios and the reason for this is because Instagram bios is so important, notis it only your Instagram feed that gives the first impression when someone goes onyour profile, but the Instagram bio is the first thing that someone sees and reads beforethey even scroll down to your feed. That's why in today's video specifically,I'm going to go over the five most important components of your Instagram bio and how youcan optimize it so that you can attract more leads into your business. With that being said, let's just get rightinto the video now. Before I dive into the five tips that I havefor you today, let's just first talk about why having a solid Instagram bio is so important. Number one, it's going to be a really greatfirst impression when someone goes onto your feet, meaning you need to give people a reasonwhy they should follow you, whether your account is a perfect fit for them or whether or notyou have the solution to their problems. At the end of the... See more →

Transcript: - Does your brand have theperfect Instagram bio yet? No? Well, let's fix that, shall we? (calm music) Your Instagram bio is a great opportunity to make a great first impression and a key place tofeature a clickable link to drive traffic to yourwebsite, social media or blog. So we put together a few tips to make the most out ofyour 150 character bio with some of the bestexamples we could find. First up, the name. Now, obviously, this is whereyou include your brand's name but with 30 charactersto play around with, some businesses and companies like to include keywords as well. You see, the name sectionof your Instagram bio is what pops up in search results. So by including your nameand a relevant keyword, you're sure to be found bypeople searching for you. In this example forinstance, the brand Naked will appear in searches for its name and for the term fitnesstracker which is very handy. Just be sure not to go too overboard. Stuffing keywords in for thesake of it will result in a, well, let's say less thanperfect Instagram bio. Your username is youridentity on Instagram. Most brands will simplyopt to use their name as the username... See more →