How color meanings can complement your website and logo

Key quotes:

• "The artistic color wheel, which starts with the primary colors, red, blue and yellow, is created with pigments, paints, inks or natural dyes."
• "In terms of color psychology in marketing, knowing how colors combine and emit different moods and feelings will help you get better results."
• "For example, some saturations of blue look good with pure yellow, while others might clash visually."
• "With this tool, you can make a number of color adjustments: If you frequently create visual content, it’s a good idea to start saving the color palettes you use."
• "Here are the HEX numbers for red, green and blue: Now that you know the basics of different color wheels, how colors combine with each other in pigment and light, and the importance of color nuances, it’s time to look at color harmonies."
• "The warm colors are yellow, orange and red, while the cool colors are blue, green and violet."

Transcript: This is Michael Bierut. “I’m Michael Beirut.I'm a graphic designer” You might be familiar with is work, but interestingly he thinksthat logos are just kind of overrated. "I'm actually often very ambivalent about them."Let’s back out a second. What is a logo? Basically a face of a company. "Some are beloved.Some... the swastika is a logo and it's reviled. You know?" They have to work at tiny sizes,and huge. There are three specific types. First type is the Wordmark. "the wordmarkis the easiest one. And it's the one we're all the most familiar with. I mean John Hancock'ssignature is kind of a word mark. It can look crisp clean and modern like the new Googlelogo looks. Or it can look somehow that it has roots in a shared heritage the way thecoca cola logo looks. You know?" The second is PICTORAL. "Pictoral logos often functionas a kind of rebus. It's a picture, and it's identifying the name of the company. Sometimesdirectly like Target. Sometimes indirectly like LaCoste." The third kind is kind of theholy grail. Abstract inconography. "The third type is favorite kind of category becauseit just seems almost like magic." As a designer people will come to me and... See more →

Transcript: In this lesson we'll be discussing color meanings okay so we're going to be discussing the meaning of color in design and how you can use color to change perceptions subconsciously so studies show that a product's color has 60 to 80 percent influence over a customer's purchasing decision so that just goes to show how much of a really big deal choosing a color is and why you shouldn't just choose a color arbitrarily because you like it you really need to do your research on what types of colors go with what you're trying to sell and what types of colors have influence over different types of perceptions what is their meaning what are the connotations that people feel or infer whenever you get a certain color or a certain item in a certain color so let's first begin by talking about red you can see some really famous brands that have red as a major part of the design red gives off the feeling of something very aggressive so you'll see red a lot in a car type of advertising so you see that there for Fiat and Fiat really has kept red as a very iconic... See more →

Key quotes:

• "The skill of applying colors effectively is a must-have for everyone who works with visual compositions including illustrators and UI designers."
• "Vibrant colors and gradients are now seen in user interfaces of different digital products: from the playful and entertaining ones to business apps and websites."
• "Readability and legibility are basic factors which designer consider applying colors."
• "That’s why designers are recommended to create a mild level of contrast and apply high contrasting colors only for highlighting elements."
• "Bright colors are easy to notice so designers often use them as the means of highlighting or setting contrast."
• "For example, if a designer creates UI of a product connected with nature or gardening, there are high chances you will see it in green and blue color palette."

Key quotes:

• "Continuing his thought we can add that a logo design is a heart of a brand identity which presents a personality of a company or a product."
• "Today we describe visual components of a logo which are vital for compelling visual perception and also show practical cases of applying psychology of color and shapes in design for branding."
• "Comprehending the role of the color and shape psychology, design expert can control the meaning a logo contributes."
• "That’s why the success of the brand strategy depends largely upon the colors chosen for the logo design."
• "Creating a logo, designers should work on the shapes applied as well as pay attention to the typeface chosen for the wordmark."
• "Let’s see the logo design examples applying color and shape psychology."

Key quotes:

• "To create good design and employ colors more effectively, you need to understand how colors are formed and how they relate to each other."
• "Today, we offer you to remember (or maybe even learn) the basics of color theory about the color combination which can be effectively applied in your design creating process."
• "These types create two color models by which color wheel is formed: additive and subtractive."
• "The combination of primary colors in equal proportions of this system produces secondary colors which are cyan, magenta and yellow, but you need to remember that the more light you add, the brighter and lighter the color becomes."
• "Additive color spectrum is wider than CMYK, which is the reason why designers are recommended to convert their projects to the subtractive system of colors before printing so that they could see the result close to what they would get."
• "To create analogous harmony, you need to use colors located right next to each other on the color wheel."

Transcript: Hey folks today I'm going to be answering a question I've received regarding choosing the main color for your logo based on the industry that you're in hey folks and welcome back recently I was asked the question should your logo color fit in with the industry sector that you're part of an example of that would be the financial sector so banks and investment companies most of their logos if you did a Google search you would find have shades of blue or are all blue and that's because blue is as a calm color it's quite safe and most people would associate it with being corporate now if a client came to me and they were in the financial sector would that be you know an accountant or a bank or an investment company I wouldn't instantly say your local needs to be blue I would be doing some research I would be asking them what the target audience is where do they want to go what do they want to achieve what is your you know find out what their brand voice is and based on all of the research we would then look to find the... See more →

Transcript: Hey there it's Liana Weller Smith from Weller Smith design and design expert for hot stock in this video we are going to talk about how to color your brand with confidence color is a huge topic and there are so many tutorials out there that cover this psychology of color the technical aspects of choosing colors according to the color wheel there's terminology involved but we are going to approach it a little bit differently and I hope that this is fun and easy and will help give you the confidence to get started no matter what level of designer you are before we start digging into the fun color stuff we need to do a little bit of prep work first to start I want you to do a deep dive and what does this deep dive mean well what do you really want your brand to say about you we're gonna start with finding some words and overall phrases that will help you to think about your brand in a different way start to ask your questions what do you really want to be known for how do you want others to see you and your brand... See more →

Key quotes:

• "Know Your Audience, Know Your Brand, Be Unique So you have decided to build a brand and your goal is to get noticed."
• "If your goal is to build a brand or get your website noticed, the first thing people look for is your logo."
• "Throughout this article, I am going to go through some tips that can help you create a strong and dynamic logo."
• "You need to decide your target audience and figure out how specific your products or services are."
• "It’s okay to get inspiration from other logos but try not to rip off a design from a different company."
• "So when designing your logo make sure it’s not only well designed but has a purpose or a meaning too."