How currency design can inspire branding for your business

Key quotes:

• "Namely, trust, reliability, and success are critical in this line of work, and it is essential that your logo design incorporates all these characteristics and attract customers."
• "Let’s be honest and say that the food, fashion or sports industry have an easier job regarding branding and logo design as they can use all kinds of symbols, fonts, and colours, while corporate businesses are limited to conservative solutions."
• "For example, if your bank has a safe and affordable loan offer, potential customers who see your commercial or ad will be more likely to remember a well-designed logo that stands out, even after they forget the offer itself."

Key quotes:

• "And yet, Coca-Cola for long has strategically been an emotion-inducing brand."
• "Brand, I wish to create some logical comparisons between a logo and a brand, to illustrate their definitive role, so that as you create a new business or help one grow, you are conscious of the possibilities and can use the newly found learning(s) to your business’ advantage."
• "~Vaibhav Gera These are two of the multiple responses to my tweet when I quizzed my Twitter timeline about the difference between a logo and a brand."
• "A brand, however, sounds like a heartbreak that adds multiple ‘zeroes’ to a logo, amounting to a setback of $5,00,000 or more."
• "A brand is an emotional aftertaste that remains post an experience or a series of experiences, for the longest time possible."
• "People must care, appreciate, dream, give an example of, be pompous about, take inspiration from, look up to the brand and logo they like."

Transcript: Why our brands important let's take alook at one of the best brands in the world coca-cola the total market valueof the company is around a hundred and seventy five billion dollars but oneasset in particular makes up about 75 billion of that and it's not the secretrecipe it's the brand brands are both a strategic as well as a financial asset astrong brand creates customer loyalty and that increases the value of yourcompany value which can grow if you continue to invest in the brand thereare many other benefits of brands brands allow you to set higher prices for yourproducts and services people associate higher quality to branded products andthey'll pay more than for a generic version even when the two products areidentical why because they trust the branded product more brands make andkeep their promises once your product is branded you typically earn a highermarket share while lowering your cost of sales loyal customers don't need to bemarketed to as much with an established brand it's easier to launch new productswhen consumers see the brand's logo on a new product they instantly associate thebrand promise to that new product from day one there are other benefits ofbrands than... See more →

Key quotes:

• "To tell a story in this way, brands often lean on their brick and mortar footprint to guide customers towards purchases."
• "For brands looking to tell their story in a deeper way that inspires customers and creates connection, expansion beyond their online store proves a crucial move to make."
• "Having already found success as a digitally native, direct-to-consumer lingerie brand, Third Love recently stretched into brick-and-mortar territory in order to give consumers an even closer experience with their products."
• "Known for offering a wide range of products to accommodate the different needs of their customers, Third Love recently opened their first ever physical retail location."
• "From San Francisco to Austin to New York City, activewear brand, Outdoor Voices, has brick-and-mortar stores on lock."
• "In order to extend its reach beyond these physical locations, the brand recently took the opportunity to tell their story by launching a new website called The Recreationalist."

Key quotes:

• "Instead of trying to appeal to a wider audience, and attract as many people as possible on a superficial level, branding enables you to aim at a more accurate customer base that is very likely to purchase your products or services."
• "Surveys say that satisfied customers tell nine other people about their positive experiences which make branding a very profitable investment."
• "Only experience-based referrals are generated through a direct interaction with your company, while the other two types solely depend on the strength of your brand."
• "That is why companies try to attract and keep the best employees using employer branding."
• "Just like companies use branding to attract customers with whom they share similar values, and retain them, they also try to stand out among their competitors and show why their potential employees should choose them."
• "Internal branding boosts productivity as it creates a particular emotional connection with the company, so that company’s goals become important to employees."

Transcript: Hey there it's Liana Weller Smith from Weller Smith design and design expert for hot stock in this video we are going to talk about how to color your brand with confidence color is a huge topic and there are so many tutorials out there that cover this psychology of color the technical aspects of choosing colors according to the color wheel there's terminology involved but we are going to approach it a little bit differently and I hope that this is fun and easy and will help give you the confidence to get started no matter what level of designer you are before we start digging into the fun color stuff we need to do a little bit of prep work first to start I want you to do a deep dive and what does this deep dive mean well what do you really want your brand to say about you we're gonna start with finding some words and overall phrases that will help you to think about your brand in a different way start to ask your questions what do you really want to be known for how do you want others to see you and your brand... See more →

Key quotes:

• "Other people think a brand is design, packaging, content marketing and all of the creative elements."
• "Product design, pricing, marketing, logo, packaging, content creation, employees, etc all goes into the brand of the company."
• "Because of their years and reputation of being a designer of high-end clothing, they’re able to charge immense prices for their products."
• "Let’s look at Off-White, started by Virgil Abloh, a high-end streetwear brand that charges premium prices too."
• "Once they were able to say, “Our product is great,” it makes creating a brand easier."
• "Through product design and functionality, they were able to communicate a message to consumers that you can create anything with an Apple product."