How email marketing campaigns affect your website's SEO

Key quotes:

• "Both SEO and email marketing are similar to each other in the sense that they both use content to promote your brand."
• "You can share your blog posts with your email list with a clear call-to-action (CTA)."
• "When Google notices this increase in engaged traffic, it’ll start ranking your website higher up in the search results."
• "Additionally, the higher engagement on social media can help improve your SEO."
• "When your subscribers read personalized and relevant content, they are more likely to share it or even link to it."
• "Such activity by your subscribers can increase your traffic and inbound link profile, which can improve your search engine rankings."

Transcript: - Traditionally, search engineoptimization and social media are seen as two different fronts in the era of digital marketing. Search engine optimizationis one way making use of the right keywords and the right tags that makes your content discoverable. On the other hand, youcan win social media by making use of the right content to establish call to action. While they may seem atodds with each other, when used correctly, they have huge benefits foryour business and brand. Social media complements SEOin a deeper and stronger way than we think. Ranking high in search enginescan be indirectly impacted by your social media activities. Platforms such as FaceBook andTwitter allow you to improve your rankings by creatingdirect and indirect links. These influence searchbots to index your content faster and higher in search results. In this video, we're gonnatalk about the different ways to use social media toimprove your rankings and get better optimization. Number one, using keywordsfor searchability. Establishing a strongpresence on social media can strengthen the powerof your SEO campaigns. FaceBook and Twitter allows your content to be discoverable online. Use keywords in your posts or tweets. Make sure you fill your contentwith the right combination of hashtags and important... See more →

Key quotes:

• "To create high-quality emails that get results, it’s highly recommended that you use tools like Mail Chimp and Get Response."
• "You could spend hours writing and perfecting your newsletters for you to send out to your subscribers but isn’t it a shame that this high-quality content doesn’t positively affect your SEO ranking, or can it? “Of course, one of the most popular and effective ways of boosting your engagement rates and your SEO ranking is by promoting the content that’s on your website in your emails, so your subscribers don’t miss out on what’s going on” — explains James Conger, a SEO Manager at Academized."
• "Of course, email marketing is a great way to boost your social media follower counts and engagement rates if implemented correctly and, as you know, your social media pages do count towards your SEO ranking, especially when it comes to click-through rates and backlinks."
• "Check out this example by Sony where they proactively advertise their products and services to be easily shared on Pinterest, a great way to boost their page activity and therefore their SEO ranking."

Key quotes:

• "Combining SEO and PPC as a Strategy and their Pros and Cons Search Engine Optimization has been in existence for a number of years, and with it came other alternatives that practitioners can use."
• "One main problem that SEO gives to people that use it, is that when it is conducted by a newly-established business."
• "Similarly, the availability of PPC will definitely give the people with low rankings in SERPs a chance to move up the results page ladder."
• "Surely, these two marketing strategies help websites rank higher, but the question still remains: which of the two is better than the other? If you are running a local business and only need a few leads per week, then a smaller-scale SEO strategy can help you become more visible on your local SERPs."
• "If you are a newly-established online retail store that cannot avoid going up against Amazon or eBay, then the fast-paced, immediate-results marketing campaign of PPC is the one for you."

Key quotes:

• "Linking to your posts in the newsletter make users come back to your site over and over again, and having engaged users that comment and share your pages is great for your ranking."
• "Here is what it looks like: Image Source: NetPeak Come up with a catchy email subject line and add only valuable posts to this digest."
• "You can use SEO tools like Serpstat to monitor the number of your backlinks: Image Source: NetPeak With useful content in your newsletters, the number of pages referring to your site will constantly be growing, as shown in the screenshot."
• "Test different methods to make people refer to your site and use SEO tools to monitor the progress."
• "You can find this information on your site using SimilarWeb plugin: Image Source: NetPeak Link to your search bar at the bottom of the email to encourage people to surf your website."
• "Add “read more” section to your email and send the reader links to your other posts and your search bar."

Key quotes:

• "With off-site optimization, you’ll be posting content on external publications and building inbound links to your website."
• "Primary Goals These primary goals are ways for your email marketing campaign to directly influence factors that have significant bearing on your rankings in search engines: · Inbound links."
• "You can use your email marketing campaign to specifically encourage other users to link to your latest posts, or specific pages of your site."
• "You can also user your email marketing campaign to increase the visibility and performance of your content in general."
• "However, having a bigger, more engaged following has secondary advantages for SEO; it means when you distribute content and make posts, your brand can reach further, increasing the visibility of your content, and thereby, its potential to attract inbound links."
• "Email marketing can also give you vital engagement statistics that can help you develop your SEO campaign for the long term."