How Facebook Place Tips creates new opportunities

Key quotes:

• "To get your business content ranked in the news feed, you need to create posts that attract long comments and/or encourage sharing or discussion."
• "Identify what your audience wants to read and then create that content in the most engaging way possible."
• "Facebook recommends each post you create should include some type of creative, like images, GIFs or videos."
• "Recommended Reading: Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too) Numerous studies have found emotional arousal plays a key role in driving social sharing."
• "To optimize your engagement and reach, you want to share content when your audience is online."
• "Recommended Reading: How to Use Facebook Page Insights Like an Expert Look at the type of content your competitors and industry peers are creating."

Key quotes:

• "One way I use this: If I’m up way past my bedtime and don’t want the world to know I have insomnia, I write or forward posts to my wall set to “Only Me.” In the morning when I get up, the first thing I do is publish my previous late-night ramblings and serendipitous search results to my wall."
• "Instead, click on the little v-shaped icon in the upper right corner and choose “Copy link to Tweet” like this: Once copied, you’ll have to manually go to your Facebook page and paste the URL in a “Create Post” window in Facebook, again with “Only Me” selected and whatever tags you want to include."
• "Most other social media and web applications have a share-to-Facebook option that will pull up a window like this that will let you add tags and save your content in one step: When I send content to Facebook (or to my wall from within Facebook), I add hashtags to anything I think I will want to retrieve later … which is most of what I post to myself."

Key quotes:

• "The Twitter exchange below is a neat example of how thoughtful and fun social engagement between a customer and brand can go viral."
• "Our marketing team at Buffer uses our own product, Buffer Reply, to focus in on relevant conversations across our key social networks and respond to them quickly."
• "It’s a bit like a traditional email inbox, where all relevant messages, whether they’re from Twitter, Facebook or Instagram, appear in the order that the conversation was started."
• "Our team also uses Reply to prioritize certain conversations — for example customer support issues."
• "Reply isn’t the only tool available to help make social media engagement easier and minimize the time it takes to find and respond to social media posts and messages."
• "You can check out the notes for it here (and feel free to take the entire course if you’re interested!) Having a clear voice and tone guide is especially helpful when there are multiple people engaging on social media on behalf of a brand."

Transcript: So today I'm going to teach you the best part which is actually being able to create these kinds of advertisements and for to get local traction at a local business or whatever kind of calls you're trying to promote so I recommend using Chrome chrome is the best option for almost any kind of browser and why I say that is because Facebook allows you to do some really good stuff with chrome so we're gonna head and get started so obviously we're gonna want to go to facebook.com because Facebook is the almighty of all this kind of stuff so on Facebook you see a lot of things here you see your newsfeed you see your sidebar and you see your ads now this won't display unless you have an ad account so what we're gonna do is we're gonna create a page now in order for you to have an ad account you have to have a page and what I mean by that is if you click this little button right here it'll actually bring down pages for you and you can create a page so this video I'm actually gonna go through the whole step... See more →

Key quotes:

• "And although we continue to see a dramatic rise in the usage and effectiveness of Stories content, traditional posts in the Facebook News Feed offer a powerful outlet for brands looking to generate engagement and traffic."
• "In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos! The reactions LOVE and HAHA made up 81 percent of the total Facebook video reactions in 2018 (Likes not included in the data set): Clearly, people are interacting with content that they find inspirational, funny, or a mix of both (more on that next)."
• "For example, one of the most popular Buffer Blog posts of 2018 was “The New Facebook Algorithm 2018: Everything Marketers Need to Know” — We turned the text into a one-minute explainer video that was viewed and shared more than 16,000 times."
• "Baby and animal videos certainly don’t hurt their case, but there’s something else at play here that all brands can use to improve their Facebook marketing strategy in 2019: curated content."

Transcript: We're gonna be talking about that pesky algorithm sometimes you kind of want to strangle the algorithm if it was if it was a a thing you constrain like guys if I was that actually the algorithm sometimes strangles us we're gonna bring you into the loop about the newest Facebook algorithm updates and how you can now play with those even though things are changing right and stuff is always going to evolve but I want you to know that when you show off to the marketplace in a fresh way this is what makes you stand out Johnna Nadia Melton here have been inside this profession of network marketing for over 17 years it's crazy to say out loud and we've been marketing online now for over six years and I'm telling you we've seen so much change and upgrading and your involvement that for those of us that maybe sometimes feel anxiety about the unknown factor I gotta tell you you got to change your mindset around that because everything is going to continue to change and as entrepreneurs our job is to think outside the box our job is to walk into a new situation and... See more →

Transcript: So you want to reach more people onFacebook but you're not ready to commit to learning Facebook Ads Manager orPower Editor, and you're not gonna hire an agency like the one that I work forto do it for you. Well today we'll run through the basics of boosting aFacebook post to reach more people, and you can even have it show up onInstagram, alright? Let me show you how What's up busy business owners? Welcometo Five Minute Social Media where busy business owners get together to rocktheir social media marketing without wasting a bunch of time that we don'thave. My name is Jerry Potter and today we're gonna run through how to boost apost on Facebook and have it show up on Instagram as well if you want. By the endof this video you'll know the basics for boosting on Facebook, and these are someof the same best practices that I use for agency clients. First let me startoff with why you shouldn't boost on Facebook Don't boost on Facebook foryour own ego, okay?There is not a whole lot of value other than your self esteemin going, "Oh, hey I got 21 likes," or, "I got 200 likes on this... See more →

Transcript: Facebook has now 2 billion monthly users that's a lot of people but also a fantastic opportunity to reach out to new customers if you are running a business in today's tutorial I am going to show you how to set up a Facebook page for your business step by step and click by click I'm Rick Durant the founder of ranking Academy coda UK the place where small business owners turn to you for better online visibility more traffic to their website and more customers to their stores using free video tutorials if you're new to my channel why don't you click on a subscribe button there so you will be notified as soon as I publish a new video hi everybody so as I said today we're gonna talk about creating a facebook business page the very first thing you need to understand is you need to have a personal profile on Facebook before you can actually create your own business page and this is because Facebook wants to know who you are and who owns that page so once you've logged into you a personal profile on Facebook all you need to do is to create your... See more →

Transcript: Besides being a place to build your customer base and sell your services a facebook business page is one of the best free ways to increase your visibility and to build brand loyalty but it can only do these things if you take full advantage of what's possible and now it's exactly what I'm going to show you in this video I'm West McDowell web strategist for the deep end and this is the channel where I show you how to use your website and what's working now in digital marketing to supercharge your business growth in this video I'll show you how to not only set up your business page in Facebook but I'll give you all my best pro tips every step of the way so in the end you'll have a really powerful Facebook page that's actually gonna help your business grow and we're gonna jump right in but I did make a downloadable cheat sheet you can get your hands on by clicking right up here and in the description below so you can just follow along with me here and all the steps are gonna be waiting for you in that checklist but for now... See more →

Key quotes:

• "Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media."
• "For example, at Buffer, the marketing team uses social media both to increase our brand awareness and drive traffic to our content while our Advocacy team uses social media to provide timely customer support."
• "For instance, if a travel and lifestyle brand (like Away) knows that its target audience loves to read about new places and travel tips, it could share such content on its social media profiles."
• "We’re talking about your social media marketing strategy here so let’s take a step back and think on a higher level."
• "Look at your marketing personas and consider the following questions: For a fitness apparel and accessories brand (like Gymshark), a goal of its target audience might be to stay up-to-date with the latest fitness gears."