How Facebook slideshow ads can tell your unique story

Transcript: So now here's the three key elements to do in your story guys first is the hook this is the first few sentences and it's got to incorporate either pain or benefit people move away towards pain and away from pleasure okay that's how people move towards planer away from towards pain or away from pain sorry towards pleasure or away from hey and then you want to use curiosity to move people forward so I'm gonna read this to you because this was to promote mlsp now who's Pedro's target audience if he's promoting a most people he's promoting it as an affiliate to network marketers so he sat down and he said okay what kind of network marketers what are the pains problem struggles desires all that stuff okay so what I what he decided to do was he was gonna he used his story and he told her story I want you to write this down he told their story their experience back to them through his story and you could do the same thing with someone else's story okay and here's what he said I remember the exciting the excitement of hosting my first whole meeting... See more →

Transcript: What's up guys Adam Ellsworth here and welcome to my channel in this video I'm going to show you how to create an Instagram and Facebook slideshow so that you can both have placements being on Instagram and Facebook stories as well as Facebook and Instagram newsfeed this is kind of a new strategy that we're using in 2019 that is doing really well for our real estate agents and mortgage loan officers so I'm just going to go and create the ad and show you exactly how to create the slideshow and where to put the placements right so what I'm gonna do here is choose creating a campaign I'm just gonna choose Legion just for the heck of it we're just going to click continue because we're just gonna go straight to the placements here so you scroll all the way down well you'll see is automatic placements recommended what we want to do is click on edit placements because we want the Facebook newsfeed the Instagram newsfeed the Facebook story feature and the Instagram story features so we're just going to place it in those four places so you'll see Facebook feed we want that checked and... See more →

Transcript: What's up everybody that's Adam with paracord and in this video I'm gonna go over the Instagram and Facebook story ad format it's probably the newest ad format that's come out while I'm filming this and it's powerful stories are getting a ton of attention a ton of activity you know that for me when I'm on Instagram I'm usually looking at stories more than I'm even looking at posts and I know a lot of people are doing the same and so the Instagram the story ad format is pretty cool so what I'm gonna basically do is show you how you build them in the ads manager and some of the different options and how they look in different formats and so on and so forth okay so this is our brand outdoor adventure marketing we're running a lot of lead gen ads so this campaign is a lead form campaign so it's for lead generation so there's a lead form that I've created and you can see here the way that we label our ad sets I like to label it by placement and audience because really that's that those are like the main controllable factors at... See more →

Transcript: Facebook Ads can be a pain one of the best types of ads that you can run allows you to showcase different products different services maybe different topics you want to cover about a specific business and that type of AD is carousel ads so let's talk about those and how to set them up in this video all right welcome back everybody and thank you for watching today's episode my name is Jordan Steen also known as serial entrepreneur and in this channel were all about social media marketing starting an agency digital marketing starting a personal brand whatever it is it's all about building a business online so if you're interested in any of those topics that I just mentioned make sure you hit the subscribe button and the notification bell so you get updates to all of our future videos free training that we release and our free giveaways that we do every single week so carousel ads give advertisers tons of options because you can actually showcase multiple products at one time or multiple services you can actually showcase different articles or content that you're trying to show people or different things that you're doing to... See more →

Key quotes:

• "Since it launched last October, businesses have been using slideshow to create videos ads for Instagram and Facebook."
• "With slideshow, advertisers can produce lightweight video ads from a series of still photos."
• "That way, businesses that don’t have time or resources to create video content, can quickly create videos from assets they already have."
• "Earlier this week, Facebook announced new features to the slideshow ad product."
• "In addition to updates to audio and text functionality, advertisers can take existing video assets and turn them into slideshows that play on lower connection speeds — in just a few clicks."
• "Read about all the new features and tools, how businesses like Stance Socks are using slideshow, and how to get started with slideshow today."

Key quotes:

• "In this post, Amanda shares valuable insights on how startups can grow their followers by telling their stories through Facebook Ads."
• "So you have a brilliant product or service but right now nobody knows who you are."
• "With 2 billion people on the network, Facebook can be a natural choice for many startups to reach their target audience and raise awareness."
• "By telling a compelling startup story through Facebook ads, you can allow your target audience to interact with your brand and ultimately become a consumer of your product/service."
• "Startups need to tell compelling and creative brand stories especially when they are first establishing themselves — it’s what differentiates them in the market."
• "Here’s an example by Air Transat: Telling a compelling story for your startup can help lift your brand especially when no one knows who you are."

Key quotes:

• "In June 2014, Facebook transformed an existing slideshow format into Multi-Product Ads, which they later renamed Carousel Ads."
• "The trick with this format is that you can show up to ten videos and images plus text, links, and call-to-action buttons in one ad."
• "Why use Facebook Carousel Ads? Note: Carousel Ads support the following ad objectives: Brand Awareness, Reach, Traffic, App Installs, Lead Generation, Messages, Conversions, Catalog Sales, and Store Visits."
• "The second ad set should contain these same five ads but in the Carousel format."
• "Below are some of the best Facebook Carousel Ads launched both by world-famous companies and small projects."
• "This ad, made by one of the world’s most famous coffee brands, is one of the best examples of video Carousel Ads on Facebook."

Key quotes:

• "But Facebook wants you to use video rather than an image or text."
• "It’s not like all businesses can just make a video straight away when setting up a Facebook ad campaign."
• "Your ad will be shown on the Facebook News Feed and if you take a look on there, you will see lots of blue."
• "These won’t help you to stand out in the News Feed and if you’ve heard of banner blindness, you will know that you need to jump out of the screen."
• "Therefore, if you put a link in the ad copy as well, people will feel more like they’re in charge of their fate by clicking on that link, rather than the standard button."
• "The idea behind this is that a lot of their customers needed to replace cracked or smashed glass panels in their partitioning (I’m not sure if their business meetings were just getting out-of-hand, but I’m not one to judge)."

Key quotes:

• "There are many combinations of form and content you can use to advertise your business on Facebook."
• "Launched in 2014, Facebook video ads have gained popularity among both users and businesses."
• "Today, advertisers can upload videos in various forms: Aside from these types of video ads, there are two more ad formats that allow you to publish videos on Facebook: Carousel and Collection."
• "If you want to know everything about this ad format, read our guide to Carousel Ads on Facebook."
• "Page Like Ads are used to promote your business Page on Facebook."
• "Before trying the ad formats you’re interested in, you should learn more about two important aspects of Facebook advertising: objectives and placements."

Transcript: Hello Karina si here from social media worldwide and in this video I want to share with you the five different types of Facebook ads and how to use them effectively with the thousands of different targeting options on Facebook the different placement options to choose from and the different ad formats it can be quite overwhelming for advertisers to put together a Facebook campaign so the key is understanding the different types of Facebook ads so you know which one to apply to advertise your business there are currently five main types of Facebook ads carousel single image single video slideshow and collection the carousel ad format allows you to display up to ten images or videos with a single ad and each image or video can have its own link and headline this is especially handy if you want to either display more products or if you want to tell a story about your brand or if you want to show your product from different angles or if you want to explain a process or even to show someone's transformation such as a before and after picture for example should you have a women's clothing business you can... See more →