How font combinations can give your brand more style

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How font combinations can give your brand more style

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Transcript: Choosing the proper font combinations can seem like an impossible task sometimes and this isn't surprising at all with the multitude of professional typefaces that are available finding fonts that go together is getting difficult in this video we'll look at several cool-looking font combinations oh and if you haven't seen our first video on the subject there's a link in the top right corner of this video make sure to go check out that one as well let's start with some google font pairings that will look at premium ones later in the video ever thought of using Varela round and imp Rhema in a design Varela looks great in titles while in primo looks perfectly balanced on print designs or on long-form content online how about using Volk horn and Varela these two look great together as well if you want to play it safe but don't want to use the usual suspects you can pair muli and palang Qin in your clients design then again if you want to make a stylish a noble looking design you can try combining Laura and Martel sands and if you want to be bold and serious about the message you... See more →

Key quotes:

  • "(Oliver Reichenstein) That’s why selecting an appropriate typeface for text usage is important step in every design project."
  • "Here are seven key factors to consider when searching for an appropriate typeface: A font you select should embody the character and spirit of your brand."
  • "Also, it’s vital to choose a typeface that works well in multiple sizes and weights to maintain readability in every size (check that the typeface you choose is legible on smaller screens!) Try to avoid fonts that use a cursive script, such as Vivaldi (in the example below) — although they are beautiful, they are difficult to read."
  • "Here are some safe sans typefaces you might start with: And here are some safe serif typefaces: Some fonts are members of ‘superfamilies’ — they come along with a selection of different styles and weights that give designers more creative freedom."
  • "For many projects it’s enough to have two weights with italics, while others might require additional versions to create good visual hierarchy."
  • "Much of the time one typeface is all you will need to use in your designs."
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Transcript: You want to know how to stop wasting hours trying to choose the right font this video is gonna help you do that hey everybody what's up and welcome to another segment of designer mind where I try to help you become a better designer and in this episode I got a question about how I choose fonts for my project and I do want to share some of my learnings or the process that I've developed because obviously when I was just starting out as a designer I used to trust my gut feeling just look at a lot of funds waste hours trying to look at you know fonts and try to make sure that is this the good fit for this project or not or just look up at what other people are doing or is it a trendy font and use that and obviously that wasn't very successful in terms of I couldn't make the right decision for each project and as I said I wasted so much time and so here's the framework of how I think about this today first of all let's try to understand what is what are we trying to do... See more →

Key quotes:

  • "“Remember, typeface is the family, while fonts are the family members and typography is how those fonts are arranged and displayed.” Deciding which fonts to use for your branding has implications on how your whole brand personality will be portrayed and the way those fonts are treated (large, small, italicized, underlined, colour, for example) will further influence those perceptions."
  • "Serif: Formal, trusting, mature, prestige, highly legible COMMON USES: Headlines, body copy."
  • "Sans serif typefaces like Helvetica and Arial tend to be more neutral so if you’re looking for more personality and distinction make you search for a font that has a little more character."
  • "COMMON USES: Headlines, body copy Use a bold Slab Serif font for headings if you want show strength of character and confidence."
  • "COMMON USES: Headlines, blurbs, signatures When you use a handwritten typeface it gives your brand personality a very custom and personal tone."
  • "Take a little extra time to think through which typeface or fonts match the personality of your brand."
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Key quotes:

  • "When working on a logo design, choosing a typeface that reflects the company, product, or service seems obvious."
  • "It’s worth putting some thought into the typefaces you use because they go a long way in supporting your brand identity."
  • "A logotype should never be typed out and used “as is.” When you work with a professional designer, they may begin with an existing font, but they will likely redraw the letterforms, adding or taking away to create a distinctive look."
  • "After you choose a logo typeface that reflects the mood and personality of your brand you’ll want to select two more typefaces to be used whenever possible in your written communications."
  • "The typeface you choose for titles and headings should look good in relation to your logo font."
  • "The typeface you choose for body copy should pair well with your heading typeface, but most importantly it has to be easy to read."
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Key quotes:

  • "Coolors is a free app to help you choose a color palette for your branding."
  • "If you are ready to build your brand’s color scheme, head to Coolors for some free help."
  • "When you’re done picking your five color palette (you don’t really need to use five colors, but that’s what the app allows), you can save a link, image, PDF, or developer file to come back and reference your brand colors again and again."
  • "With Canva Font Combinations, you choose a starting font, one that you think pairs well with your brand identity, and a visual tool pops up to help you see what the fonts look like with some good matches in action."
  • "You can easily create one with a free graphic tool like Canva, but I found the LogoJoy builder easy and fun to use, and worth the $20 pricetag for low resolution logos or $65 for the high resolution version."
  • "A style guide includes all of your brand’s colors, fonts, logos, and usage information in one useful package."
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