How Google My Business can help architecture firms

Transcript: How business architecture can help strategy formulation business architecture can be used in many places in the organization after all it's a discipline that helps to model the different parts of the organization and how these different parts work together to deliver value to the customer but it can also be used as a model to understand what-if scenarios and analyze options for the future for example in strategy formulation what is strategy business strategy is about what choices the business should make to achieve a certain objective at the highest level the business usually would like to grow so what is the strategy for growth one possibility is to create a new product to sell to new or existing customers another possibility is to increase the market share through acquisition yet another possibility is to attract competitors customers by offering them better service in this video i'll walk through a specific example of how a bank might use business architecture to explore its options and formulate its business strategy but first hit that subscribe button and click on the bell icon to be notified of new videos on ai architecture and you that i publish every other week let's... See more →

Transcript: Oh yeah yes okay so we are live now so let's have a short chat before we start what will be our show all about Eugene sure so firstly James I would like to thank you and the office designer for you know this special privilege to share my knowledge with the industry I hope that whatever I share will be very useful to the architects and interior design although I'm not specifically you know hitter in this industry but I mean I was preparing my talk I'll try to make it as relevant as possible and I also weave in real-life scenarios one more thing to note is that a lot of businesses think that you know Kobe 19 you know not having business they are lost but in fact this is the best opportunity for them to to basically focus on digital marketing and brand building and basically getting their capabilities in terms of search engine optimization in order so that when the market industry picks up of the when the Kobe 19 situation stabilizes then they will be able to to make sure that their business pick up along the way so we are about to start... See more →

Key quotes:

• "It startled me to realize that even though every building I’ve ever stepped foot in is the result of a design and a plan, I had no idea how those decisions are actually made."
• "The first thing that surprised me about the process of architectural design was just how many people are involved and the amount of decisions that are made before construction begins."
• "During my research, I spoke with an architectural project manager, who highlighted that teams are more likely to be successful and move smoothly through the process if they are experience and have worked together before."
• "For example, as resident of Detroit, we are still dealing with the consequences of a project that was supposed to be completed in 2014, now fondly referred to as the“fail jail.” Although the industry has problems of its own, the high-stakes environment of designing and constructing buildings has forged a system of extremely careful planning, collaboration, and communication with some interesting lessons other industries."
• "Because there are so many decisions that need to be made about the design, materials, and layout of the building, architects are in constant communication with their clients."

Transcript: Welcome to learning about local search engine optimization here with me Jerry Banfield and my friend Cameron Cameron does local SEO much better than I do and he is here today he's given me this video to share with you to show you the best of what he knows about getting a local business found on Google this often involves significantly different work then getting found which I do for global SEO I want to get found all over the world but what if you have something like a lawn service or you or maybe a law service since I can't seem to get an N in there what if you have a law service you'll notice when I search for law service there aren't even any ads that come up here the entire top of the page is dominated by these local SEO results how do you get your business locally up into these results how do you maximize the amount of views you get how do you make sure that people are calling you and finding you when they're searching for you on Google I have a partner's program at Jerry banfield.com / partners where when you partner... See more →

Key quotes:

• "Bookkeeping and accounting completely suck ass, and without having a good handle on it, it’s hard to tell how well (or awful) you’re doing."
• "For those clients that are a bit savvy, they will know that you are just starting out, you’re hungry, and you’re probably willing to take on the jobs other firms will turn down."
• "1 in 1,000,000 clients will actually have another job for you (please don’t check my statistics…take my word for it)."
• "First, you need to know what you’ll need help with, and that may take some time to figure out."
• "I wish I had another $100 for every hour I spent on the phone with potential clients."
• "I wish I could get back the hours explaining to potential clients what the process will be like working with us."

Key quotes:

• "Where previously, architecture firms were the trusted institutions in terms of crafting great spaces, the hiring of Ingels means that WeWork now has the star power to build that trust into their own brand."
• "Where previously, architecture firms were the trusted institutions in terms of crafting great spaces, the hiring of Ingels means that WeWork now has the star power to build that trust into their own brand."
• "I bring this analogy up because the third option to compete with WeWork discussed above, of architecture firms branching out into a larger portion of the experience supply chain, could use Google’s strategy as a template."
• "If there are enough instances of this operating system, they could begin networking together to build patterns of use within each space as a whole thus providing the architecture firm with a wealth of information to better design with."
• "This would also provide architecture firms with an ever growing pool of knowledge with which to make informed design decisions and continue to craft client experiences even after construction stops."

Key quotes:

• "So I did all of those things that you’re supposed to do when starting out right."
• "As the work poured in (I’m exaggerating…trickled in is more like it), I quickly realized I was overwhelmed and I needed help."
• "For me, that partner turned out to be my wife, Pamela."
• "Looking back over these last few years, I’ve realized I couldn’t have picked a better partner."
• "I’d rather go fishing (which by the way, I hate, but not as much as those things)."
• "Lastly, I realize there are tons of sole practitioners out there who work alone day in and day out and have thriving firms."

Key quotes:

• "Remember that people normally include a local element in their search: “Sustainable architecture firm New York” “Wood skeleton construction firm Seattle” “Bathroom remodeling firm Vancouver” “Roof report firm London” … By adding the location of your business in your Google “My Business” profile and collecting reviews (see below), you can potentially end up in the local pack."
• "This means a URL like dallasroofing.com would be a great choice for ranking highly on Google when people search for “roofing contractor Dallas.” Let’s look at another sample Google search: “manhattan roofing company.” First, you’ll get the local pack: Remember the importance of setting up a Google “My Business” page and collecting reviews to get in this local pack."
• "That is why it’s absolutely worth your time to focus on ranking well when people Google search for your firm’s version of “durable architecture firm region New York.” If you don’t rank on the first page when local users search for your service/specialization, you’ll be missing out on A LOT of potential customers."