How Google My Business can help commercial real estate firms

Key quotes:

• "In this day and age, a great website can set your commercial real estate website apart from your competition and make or break the success of your company."
• "If you put in the necessary time and effort into your website, you will gain precious leads and improve your business."
• "A great place to look for clues on what to improve is the activity of your site visitors — looking into this data will show you who uses your site, how they use it and for how long."
• "Google Analytics is an all-around tool which can measure just about any metric regarding your website — the number and type of visitors, how much time they spend on the site, which pages they visit the most and many more useful bits of data."
• "However, if you’re a complete newbie to Analytics, you’re likely to get overwhelmed by the look and the number of data points on the dashboard."
• "Additionally, none of the data points are useful to you if you cannot figure out what they mean."

Key quotes:

• "After a decade of economic expansion, commercial rents had risen to an average of nearly $30 per square foot, or 3.4% over last year, according to an April report from Newmark Knight Frank, a New York-based commercial real estate brokerage firm with offices in some 100 U.S."
• "Since the pandemic, Google’s parent company Alphabet has pulled out of deals to acquire more than two million square feet of office space, including what would have been the biggest real estate deal in the Bay Area, according to The Information."

Transcript: All right, well hey everybody. Rob Satrom from Feedbackwrench. We help small businesses go from good to greatand I want to help general contractors, construction workers, services business. It can be house cleaners, chimney repair,kitchen remodelers, concrete driveways, concrete repair, any service based business. I'm going to show you how to utilize GoogleMy Business with Google Ads in order to drive tons of leads and I'm just giving away advicehere. We do digital marketing. We also just help small businesses and entrepreneurshead upward and forward. I love helping people become an entrepreneur. We help you reduce taxes, but just pay attentionhere, if you have a service business. Now, everybody knows right now one of thebiggest problems for small businesses is it is incredibly difficult to win on Google. Not only that, we've got the problem of theaggregators. The aggregators are HomeAdvisor, House, Thumbtack. So let's just say I search a core commercialkeyword. Now, core commercial keywords are the keywordsthat matter the most to you. They're your core services. They're not long tail keywords or anythinglike that. If you do kitchen remodeling, bathroom remodeling,the keywords that matter the most to you are kitchen remodeler, bathroom remodeler, remodelingcontractor, right? If people are... See more →

Key quotes:

• "In fact, positive online reviews can help your commercial real estate agency stand out in several ways."
• "Online reviews on platforms such as Yelp, TripAdvisor and especially Google can boost your search engine rankings by a lot."
• "Both positive and negative reviews will help rank your CRE agency higher in page searches, as they create a good cache of links toward your site."
• "Reviews can do a lot more than you simply helping you stand out from other CRE agency options in your local area."
• "If your agency manages to get in the top for sites like Yelp and TripAdvisor, a search like “Dallas office space“ will show your agency in the search for “best commercial real estate Dallas“ or similar pages."
• "Simply ask your customers to leave you a review, and you will see that a kind word can go a long way."

Key quotes:

• "1.6 million square feet: That’s how much Big Tech’s real estate footprint in New York City has expanded since the beginning of 2020."
• "Amazon, Apple, and Facebook have all bought or leased large swathes of office space in the city this year, much of it during the pandemic, per the New York Times."
• "That’s not even counting the 1.7 million square feet that Google announced it would be adding to its office space in the city last December."
• "As the pandemic causes a massive shift to remote work, commercial real estate has been hit hard, and so has the rest of the trillion-dollar economy that lives off the commuting office worker."
• "Even though these companies were among the first to encourage employees to work remotely when the pandemic hit, their real estate investments suggest they don’t expect employees to stay out of the office forever."
• "The tech giants aren’t expanding their footprint in just New York City, either."

Key quotes:

• "How Companies can use “Google My Business” to Enhance Local Search Ranking In the present time, 90% of the businesses are depending upon the search engine results as it enables businesses to easily find traffic from Google searches."
• "Optimization of the profile by Google My Business will certainly improve the rankings through Google search and maps."
• "In this article, professionals can understand how businesses can optimize their Google My Business profiles to rank their business over search engines and enable customers to find on Google maps or search."
• "Now, when it comes to — Google My Business, it is a free tool that helps business owners to perfectly manage their online presence and give business information in Google search results."
• "Once business-related all information is shared on Google Account, Google Business listing is created and it helps the brand to have a presence over Google Maps and the searchability gets increased with it."
• "To enhance the online presence, a business just needs a perfect user-friendly website that enables the customers to understand the business and its operation perfectly."

Transcript: How is your company doing with growth this year are you bringing on more doors than you're losing if you are congratulations because many companies are not marketing is a big big deal so we want to take a couple minutes I apologize in advance this video might be a little bit longer but this is important stuff because Google offers so much around free marketing that p.m. companies just are not taking advantage of so I'm gonna give you six things you should be doing six things you should be capitalizing on in the Google free marketing space to help grow your business so let's jump right in here what you want to do first of all is going to Google and Google yourself Google your business put in and the search results the name of your company I did that and this is what popped up so grace property management I put that in here there's some pages of about us but then on the right-hand side that's what we're looking at here this right hand side Google will put information about your business this is information that you as the company owner can edit creates manipulate you... See more →

Transcript: Okay so real estate is a really profitable niche that if you can rank on google number one for it you're gonna be able to make a lot of money now I pretty much figured out how to rank number one for like anything locally and today I'm gonna show you how to do it this is something that I was kind of like not telling people for a while because it's really easy to do and I didn't want people to find out about it because I wanted to sell it as a service but there's just so much going on online right now that it doesn't really make any difference to me whether or not people go and do it and should be honest I don't really like dealing with clients anyways so I don't really care so if you like these types of videos and you want to see more of these just let me know I for some reason get a lot of views of my videos but then people don't really comment so it'd be cool if you guys commented everyone so I'll just tell me what you thought and you know if you want... See more →

Transcript: So now this webinar I'm actually talking about something technically outside of our product I'm talking about Google my business and the reason I'm bringing this up is it does tie into your website you know in many ways it does but essentially I find Google my business to be an extremely important way to generate leads to increase your exposure it's pretty much essential for any service provider or business out there you know not having a Google my business page in my mind is the same as not having a business card or not having a website so that's how important I find Google my business so I'm excited to go over it let's talk about Google my business for real estate agents so let's begin so the first question should be what is a GMP profile GMP it short for Google my business profile okay so Google my business is a free and easy to use tool for businesses essentially it is to manage their online presence across Google including Google search as well as Google Maps it can help customers find you and also tell them a story of your business well this is the official... See more →

Transcript: Hey it's Aaron stell marketing technology director with West giving you a quick tutorial on how to create a Google my business listing so that you have this little box here on the side anytime somebody searches your name to the right of the results but more importantly when somebody searches you on mobile what it'll do is it actually puts basically the equivalent of a digital business card above the search results which allow your clients to both or call you it with OneTouch get directions to your office with OneTouch or even go to your website with one quick touch so it's really easy to get in touch with you if they don't have your contact information so here's what we're gonna do we're going to start out by going to google.com forward slash business and what we'll do is we'll go ahead and say start now and this first part is where it's going to ask your business name so for most Realtors and lenders this is where you'll say in this case it would be Aaron stell at West aw FG company so for you it would be your name at your company one thing we've... See more →