How Google My Business can help insurance brokers succeed

Key quotes:

• "Here we will discuss how new personal insurance agents can bring in customers and at the same time succeed in your career! Involve in your community The best way to find clients as a personal insurance agent is to make yourself visible."
• "Volunteer for fundraisers, organize charity events, spend time chatting with potential customers while on your grocery run."
• "Networking Networking is an essential tool that will help personal insurance agent in bringing in new clients."
• "If you do not want to be spending money on generating leads then you can get back to commissions."
• "However, one of the biggest benefits is unlike an employer providing leads third-party leads do not take a hefty commission."
• "Obviously, as a personal insurance agent, you can generate leads from such leads during times when you do not generate any leads but you should not depend wholly on third-party leads."

Transcript: So good morning and welcome to the latest insurance times webinar in association with markell for those of you who don't know me my name is katie scott and i'm the associate editor at insurance times i'll be sharing today's discussion and which will be around how commercial brokers can achieve success and grow post pandemic so at this point i'd just like to flag that this is a pre-recorded webinar so we won't be taking any live questions if you do have a question for one of our panelists then please do get in touch with the insurance times team or myself directly and we can pass your questions on to relevant panelists and speaking of panelists i'm just going to do a quick introduction of who i have with me today um so we have nick brown who is the sales and marketing director at markel we have phil barton chief executive of partners and we have simon mab who is the managing director of commercial insurance at romero insurance brokers and neil gaillard who is divisional managing director at markel so welcome everybody are you with us today um so i thought to kick off we could... See more →

Key quotes:

• "Coming into a new profession can feel overwhelming between navigating complex policies, meeting sales quotas, and keeping up with customer service requests."
• "As a newly licensed insurance agent, there are four critical areas to keep in mind as you get your business going."
• "As you get started, here are a few things to keep in mind: Having a professional mentor can go a long way in helping you build a successful career."
• "In addition, a good mentor will help you expand your network."
• "Being a successful insurance agent is about more than just making a sale, you need to understand policy inclusions, exclusions, and coverage limits."
• "For example, CoverWallet for Agents has a policy explainer tool to help you understand which policies are a good fit for your client’s needs."

Key quotes:

• "You need to take proactive steps to better manage time spent on your insurance brokerage."
• "Today, most business apps are cloud-based, meaning your team can access marketing, sales and office software from anywhere (and any device)."
• "For example, your sales team may require access to planning software, time tracking tools or email templates while outside the office."
• "One of the advantages of running an insurance brokerage in the digital age is having access to powerful email marketing software like Hubspot’s email tool."
• "Insurance business apps like Ferret make it easy to take back your office space and give you back your time spent on filling out forms, looking for lost documents, organising, and replacing lost papers."
• "There are a variety of personal time management tools available to help you and your brokers stay on task."

Key quotes:

• "Luoni was a commercial insurance executive with regional and national agencies."
• "When not helping businesses reduce their insurance costs, you may find Ms."
• "Luoni staying active in triathlons, running events and surfing around the world."
• "In reality, the more a business pays for insurance premiums, the more money their agent and carrier earn."
• "He was the first person who was successful in business that told me “I can,” and gave me what I needed to believe in myself."
• "I’m an avid reader and since getting my iPod, I’ve started listening to Tim Ferriss Tribe of Mentors as well as Tony Robbins business-related podcasts."

Key quotes:

• "And since then, I’ve experienced great success helping seniors across the country with their final expense needs, while also building a national agency where I teach my agents how to avoid the pitfalls I experienced early on."
• "I am an authority on insurance sales because my experience of failure and success resonates with many new and experienced agents."
• "For example, in a sales presentation with a life insurance prospect, I teach agents to ask a series of open-ended questions."
• "In our sales presentations, our prospects regularly share personal stories about how loved ones passed away without life insurance, describing how financially devastating it was for the family."
• "At the time of asking for the sale, we gently remind our prospects of what they admitted to us, and why buying today is the only way to get the peace of mind they truly want."
• "In the insurance sales business, there are only 3 things agents need to do to succeed."