How Google My Business can help law firms succeed in 2021

Key quotes:

• "Most people thought a young university graduate — like I was at that time — should play it safe and wait for the business climate to get better before starting a company."
• "With no legacy costs, no draining layoffs, and no bank calling you to cut the credit line, entrepreneurs who start companies now can focus on building a great new product or service."
• "Think of great startup ideas as painkillers: People need them and are willing to pay."
• "Here’s the biggest reason to start a company in 2020: For the first time in the last five years, you’re going to have access to an abundant pool of amazing talent."
• "In my first two years after starting up, I would think three times before spending a dime."
• "In normal times, nobody needs a $50 million Series A round six months after starting their company."

Key quotes:

• "In both scenarios, attention to technical (on-site) SEO, user experience for both a company’s website and their search engine visitors, along with local SEO, will be key to search marketing success in 2021."
• "An XML sitemap is a roadmap that helps search engine crawlers understand the organization of your website and return better search result matches for your content."
• "In 2021, search marketing trends will include an emphasis on this user experience with Mobile-First Indexing, Position Zero, and Semantically Related Keywords."
• "Well as the name lends, mobile-first indexing means Google will start considering your website’s search ranking by indexing the mobile version of your website first."
• "Since the dawn of mobile device Internet browsing, search marketers and SEOs looked at the desktop version of websites as their primary focus."
• "Now businesses have an influence on how users see their information on Google’s Search Engine Results Page (SERP)."

Transcript: Hi friends are you having a tough time getting your business found in google maps sometimes even if you have the proper service areas you have the proper you know products and services and details and information it comes down to one key thing and that is your category if you have the wrong category you may simply just be invisible because nobody can find you because you're not listed in the category that they're looking for so by the time you're done watching this video i'm going to share with you how you can look at your category how to potentially change your category and how to add additional categories so that way your business can get found in local seo and your google my business can show up better in google maps so that way you can get more leads give out more quotes and ultimately make more money stay tuned hey friends thank you so much for joining me i am webmaster chris heidelbaugh and you're watching the digital marketing for diyer's show this is where i help motivated individuals with web design seo social media topics like this we're talking about google my business and simply... See more →

Key quotes:

• "With the increasing innovation sprint in the field of marketing, sales, and customer success operations, many companies worldwide have recognised that working in silos is not the way to go."
• "In this article, the definition of revenue operations means the alignment of marketing, sales, and customer success operations across the full customer life cycle to drive growth through operational efficiency."
• "Revenue operations takes control of this tech stack, aligning it between marketing, sales, and customer success operations."
• "When aligning the marketing, sales, and customer success operations department, more people in your company become dependent on maintaining this alignment."
• "Now that we have seen the responsibility of revenue operations, let us look at how to best organise a RevOps department that can manage these responsibilities."
• "As can be seen, there is better alignment between the departments when using the revenue operations framework."

Key quotes:

• "Through our experience working with numerous PI firms (we specialize in personal injury lawyer SEO), we have compiled a list of 28 tactics that we’ve seen utilized effectively."
• "Personal injury attorneys face some unique challenges with an email marketing strategy, in that consumers are looking for your services in the days or hours immediately following an accident."
• "You can’t know when a client may need your help, so you can only do your best to ensure that your firm is the one that comes to mind when legal representation is warranted."
• "I know this is a personal injury lawyer marketing blog, but these organizations can help you improve the profitability of your firm (increase intake, expand marketing, refine hiring processes, and other obstacles that firm owners may encounter)."
• "PILMMA Vistage Entrepreneurs’ Organization (EO) Law firm training programs Lawyer coaches Outdoor visuals typically generate top-of-mind brand awareness."
• "Ads and jingles placed on the radio are particularly effective for generating top-of-mind awareness, as they reach those clients in a very receptive moment (i.e., sitting in traffic, bored)."

Key quotes:

• "Do you want to miss out on the most important local searches that bring business to you? Having a GrowthFairs local listing and Google My Business profile is one of the easiest ways to ensure your visibility in the local searches."
• "Every marketer and the business owners want to go miles for ensuring that the SEO strategies implemented walk up to their expectations."
• "It not only affects visibility in the search results but leads to more calls."
• "Google compares the NAP data listed on different platforms like GMB, social media, and online directories and ranks your website."
• "Optimizing your business can help you improve business sales many folds and rank well in the local search results."
• "… Finding the right SEO Consultant in London is crucial for lending a much needed momentum to your online business."