How Google-sponsored promotions help increase prospects

Key quotes:

• "Here are five reasons why your business needs to start using Gmail Ads."
• "The secret to Gmail Ad success is in using amazingly clickable email subject lines."
• "Reuse these subject lines in Gmail Ads! If your subject lines were organic unicorns, then it’s highly likely that they’ll also do amazingly well as a Gmail ad."
• "If a subject line open rate sucked before, it will suck again as a Gmail ad."
• "Gmail Ads are a simple way to get your emails in front of people."
• "Also make sure to check your Gmail metrics — Google will tell you the number of saves, forwards, and clicks to website your ads generated."

Key quotes:

• "Here at WordStream HQ, we’re making a conscious effort to enact this and it’s definitely paying off, particularly in the realm of email marketing and paid search."
• "Because CTAs are the most crucial component in driving email conversions, our team here at WordStream has devoted a great deal of time and research to crafting persuasive CTAs."
• "However, we don’t just guess whether or not they will be a slam dunk with our target audience — we test."
• "If you’re currently running email marketing campaigns, you’ve probably already segmented them into specific groupings based on their stage of the purchase journey."
• "Nowadays, when we use imagery in emails (we only do it for a select few), we only use images that have proven to resonate with our audience through Facebook, Twitter and Google Display Network ads."
• "While we weren’t seeing great results with GSPs in the Wordstream account originally, we are seeing that our “tried and true” headlines have generated a lift in CTRs."

Key quotes:

• "And that’s because the types of people that tend to be on LinkedIn are they exact audience you’re looking for as an agency: other businesses."
• "Here’s an example of this from Digital Marketer: If you’re interested in getting started with retargeting ads, check out 5 Great Retargeting Examples and Ideas for Inspiration."
• "Creating a Google Business Page listing isn’t going to drive a wave of new traffic overnight (similar to SEO), but it can help add to the discoverability of your company and website over time."
• "Rather, Quora is a place where you can establish credibility, help to thoughtfully answer peoples questions, and then provide information via links to blog posts, service pages, and other relevant content on your website."
• "Here’s an example of a recent article posted on a Writing on LinkedIn group: As you can see posting content this way is a good way of getting in front of a relevant audience and starting a conversation around your different types of content."