How healthcare fonts can enhance your practice's website

Key quotes:

• "If the business is online, text would be considered as the most basic yet highly effective way to reach their target audience."
• "This is a particular area of interest for UI/UX design studios— to build brand identity organically, establish effective communication and streamline content delivery on different platforms through well-thought out typefaces."
• "Typography is represented by a typeface or more popularly as a ‘font-family’ showcased through titles, headings and paragraphs across a web-page."
• "Fig 2a shows one example of a font-family and includes colors on the even numbered letter."
• "However, when designing an online mobile-based app for a maturer crowd that may also include senior folk, the font needs to be legible, bold and of relative bigger size as seen in fig 2b."
• "Most modern web designs are employing clean format for text and this typeface pair perfectly reflects the trend we see on most landing pages today."

Key quotes:

• "A well-designed website is a valuable investment that will generate revenue for your business — but 38% of people say they won’t explore a site if they find it unattractive."
• "If your website hasn’t been updated in a while, your web design could unintentionally be hurting your business by turning people away at the door."
• "Focusing on this experience will help you create a user-friendly website."
• "As you update your website and add new pages, make sure you’re following the most recent SEO guidelines."
• "Your website’s colors should reflect the brand, complement the content, and visually delight viewers."
• "Just like the layout, you don’t want the design to be cluttered with text."

Transcript: Nearly three out of four adults say they use YouTube and 85% of Internet users in the US say they watch online video content. These numbers indicate that creating original videos can be a great way to get in front of patients. Here are five ideas to help you get started with video marketing for your healthcare practice. "Meet the staff" videos help patients become more familiar with your team and their qualifications long before they walk through the door. These videos are great to include on the about page of your website. The majority of people trust online reviews as much as personal recommendations. Written testimonials are great for marketing your practice but video testimonials are even better because they allow viewers to hear the patient's tone. Try using patient testimonials as advertisements to grab attention on YouTube. Specialty education videos help patients better understand a medical condition or educate them on best practices related to your specialty. A physical therapist for example can create a video detailing exercises for a sprained ankle. Educational videos like these are great for social media like YouTube, Facebook, and Instagram. Medical procedures can be intimidating. Sharing videos that detailed the process can... See more →

Key quotes:

• "It’s also important to mind the gap and avoid having a single word on the last line of a paragraph (otherwise known as a widow): With the growing popularity of type design, the sea of typefaces from which to choose gets bigger each year."
• "Having the right amount of characters on each line is key to the comfortable reading of your text."
• "A rule of thumb for mobile typography is to stick to 30–40 characters per line (line length for narrow columns of text in newspapers or magazines)."
• "In web design, you can achieve an optimal number of characters per line by restricting the width of your text blocks using em or pixels."
• "By increasing the leading, you increase the vertical white space between lines of text, generally improving readability in exchange for screen real estate."
• "“The main factors that will influence the readability of your text are a good balance between font size and line spacing” You should use color and contrast to help users see and interpret your text."

Transcript: I am really pleased to be here I really have learned a lot during this today's I'm sorry that I'm Spanish so this is my sister time but i will try to keep your attention during my short presentation and I before starting I want to tell you that I'm here representing their best set of cardiology because I am a clinical cardiologist so what I i will try to do is to try to show you what have been the problem um I my work in the hospital for this year's and how are trying to solve it at the local level so I may be biased because I'm a cardiologist and most of the cases and examples that I have been involved with of course cardiologist but I'm sure that you can extrapolate these to your day-to-day professional domain wherever you work because at the end of the day as someone said medication error is a failure so I when I was thinking about this talk I just sit down and say what what in my day-to-day practice what are the factors that influence medication writers and when I had it on warm I think hard and we... See more →

Key quotes:

• "As part of the development process, you’ll need to choose the appropriate color scheme and fonts, as well as make decisions about important design elements and details."
• "For a medical mobile app, warm tones are best used as particular design elements (such as icons or CTA buttons), in combination with a cold-toned background."
• "Since medical apps deal with sensitive information and personal health issues, it’s important to make sure that the colors used in the app’s design are soft, neutral, and don’t call for too much attention."
• "You’ll most likely want to go with a Sans Serif font when developing your medical mobile app."
• "Choosing simple, readable fonts and configuring them with the help of best practices will allow you to develop an accessible, useful medical mobile app."
• "Like kerning, this is another element of design that can have a significant impact on the overall readability of text, especially important when creating an accessible medical mobile app."

Key quotes:

• "When I got to Oscar I quickly began scheduling 1 on 1’s with all our internal product teams to better understand the member and provider apps."
• "The mobile app no longer felt consistent with our site and marketing materials and we wanted to make sure the new mobile design aligned well."
• "Right away we new that we wanted to make it easier for people to find care, talk to a doctor, and access all their health information in one place."
• "We chatted with each of Oscar’s product teams to get a sense of where the key member friction points were within the existing app."
• "One that changed dynamically based on location and available services (Option A), a WYSIWYG version where all our core features were accessible from the home screen (Option B), and one that was more curated by us in order to guide members to things we wanted to them complete or engage with (Option C)."
• "We then went back and began refining interactions, navigation patterns, and visual design for this prototype, making sure everything would work consistently across iOS and Android devices."