How Instagram labels can help improve your marketing

Transcript: So you wanna up your retail game on Instagram well who can blame you with over 1 billion monthly users on the platform it's become an essential vehicle for brand recognition and product promotion at one point you were only able to create links to your e-commerce listings by creating a paid advertisement which unlock the ability to add a direct link in your Instagram post now this is still a great way to generate sales from your own viewers and well beyond as the paid promotion will be served up to a whole new audience targeted specifically to your demographics but for those of you who already have a great organic following and want to try to build a greater call to action from within your posts a new feature called product tags has been added to the Instagram platform to take advantage of this feature you need to fulfill a certain criteria which includes the following you need to have a Facebook business page you need to link that page to your Instagram account and you need to create a facebook store so for best results your Facebook store should link out to your products that might be... See more →

Key quotes:

• "Spring 2018: Major and indie labels sign licensing deals with Facebook.May 1st: Instagram announces integration with Spotify, which enables users to share a sticker of songs, playlists, or albums to their Instagram Story."
• "June 28: Instagram announces that users will have the ability to add officially licensed music to their Stories, allowing one to create a soundtrack to their daily lives.June 29: @theshiggyshow posts a dance to Drake’s “In My Feelings” on Instagram."
• "After Facebook closed deals with the major labels, it was announced on June 28th that users will be able to add officially licensed songs to their Instagram Stories as “stickers.” This essentially lets you curate a soundtrack to your life — you can add music to any video or photo you take and post on Instagram Stories, and people viewing your Story can click on that sticker to lead them to the song."

Transcript: Hey guys it's Jan start site owner of the boutique Adam II and brazen boutique and I'm back again sharing something else that might be holding you back in your business and some tips for improvement so today we're going to be talking about Instagram and creating content so one of the things that I hear a lot of complaints about are things that people are struggling with is creating consistent content for their Instagram they feel like they don't have anything to post or they don't know what suppose so they feel like they're posting the same things over and over again and so that is causing them to just not post at all or one of the biggest issues that were running into is that a lot of people are posting content that is not good you need to make sure that not only are you creating consistent content the content needs to be good doing something bad consistently won't grow your business it won't improve anything about your business it won't improve the appearance or the authority or the credibility of your business at all on social media if it doesn't look good so let's start with... See more →

Key quotes:

• "Instagram plans to roll out a new shopping feature, hailing from its creators."
• "It will provide you with an ability to buy items from businesses that influencers tag in their post sans leaving IG."
• "Currently, only top-performing IG creators like Vogue, Kardashians and GQ can access this feature."
• "As of now, chosen influencers can only use the tool for select brands like MAC, Adidas, and so on."
• "The new shopping modality has both featured brands and influencers accessing posts analytics Exploring the features Concisely, IG Shopping features give brands the bandwidth to share their products through stories, organic posts, or the search and explore tool."
• "The most prominent features are shopping tab on business accounts, collection tab to preserve tagged products, shopping channel in the explore tab, and shopping news feed videos and shoppable IG product stickers or tags."

Transcript: Hello and welcome to the private label or show where we are dedicated to helping you take your Amazon business to the next level now here is your host Nick Landau ski hey everybody what's going on and welcome to episode number 23 of the private label air show where we're helping 1,000 amazing entrepreneurs such as yourself start an online business in 2016 so thanks for tuning in I really appreciate your time and in this episode we're gonna talk Instagram specifically how I'm using Instagram to drive sales and to grow my Amazon brand and to grow my email list even so I'm gonna kind of just break it down a little bit walk you through it as far as what I'm currently doing and give you a little bit of a sneak peak of what I have kind of planned for the future and Instagram is is going to be a huge part of my Amazon private label brand in the future as I grow it right now I'm looking at having a hundred thousand followers by the end of 2016 and as I mentioned Instagram is gonna be a huge part of my brand huge way... See more →

Key quotes:

• "But you should also monitor your customers interests and activity tendencies, your competitors growth strategies and new trends on Instagram."
• "Instagram is the social media with high quality images and stylish photos, so the users are attracted mostly by the content related to fashion, car, travel industries."
• "The smartest way to reveal the trends of popular content is to monitor users on Instagram: what photos they like, what posts they comment, what new users they follow."
• "The service then will track the user actions during the time period set and will provide you the user activity report each week."
• "And one of the “Big Four” largest marketing and communications agencies in the world — Publicis Media used the monitoring to track Instagram users."
• "Then they used Google Vision Image Recognition that described each image in 20 words and got the following clusters of text labels: Basing on the analysis of these clusters the important findings were made: The research implemented the aims set and provided user insights (the users interests displayed in clusters) and the trends in beauty industry images."

Key quotes:

• "I help build brand’s and help them find a voice on social media to increase sales, brand awareness, and more."
• "There are a few tips I use daily to build social media audiences for brands and today I’m sharing them with you for free! If you’re just starting first upload a few photos/videos and craft a bio keeping in mind that your bio will be seen by HUNDRED to THOUSANDS of possible Instagram followers."
• "Please if you’re just starting and are looking to build an audience as a brand of any sort make sure account is public so you can be seen by those who may be interested in your brand."
• "Use Hashtags Instagram allows you to add 30 hashtags to a single comment these 30 tags give you a chance to be featured on the “explore” page and the explore pages exposes your content to a much wider audience and hashtags alone help your content be seen by more people as well as increase impressions of the content."

Key quotes:

• "From established fashion labels to smaller start-ups, there is an influencer for every brand."
• "These influencers can help drive sales and increase brand awareness, especially for fashion labels."
• "Founder and CEO, Richard Saghian, says that the brand works with 3,000–5,000 influencers that create a “ripple effect.” We’re talking a pretty serious ripple effect: just three years after launching their online store, Fashion Nova reached 6 million Instagram followers."
• "Influencers post “lifestyle campaigns” to drive followers and sales for the brand."
• "Though the brand has a relatively small following of 22k, Monrow engages users with #HeadtoToeMonrow and features countless micro-influencers on their page."
• "These influencers post to promote the brand and Monrow typically re-posts their photos, highlighting the comfy clothes in use."

Transcript: In this video, I’ll show you how to createInstagram story ads that convert. According to Instagram, 400 million peopleuse Instagram every day. To capture the attention of this massive audience,I’ll share my bootstrapping process for creating an eye-catching Instagram story adswithout filming anything at all. I’ll go through this process step-by-stepso that you can make your own ad the exact same way. I’ll also show you some important settingsyou’ll need to adjust in Facebook Ads Manager when it comes time to launch your campaign. Ready to create your first Instagram storyad? Let’s begin. Hey everyone, it’s Jessica from Oberlo. Before I get started today, I want to makea little caveat. You’re going to learn a lot about Instagrammarketing today, but you won’t learn everything you need to know about ecommerce success. That takes continuous learning. So subscribe to our YouTube channel to stayon top of the latest tips and trends of ecommerce entrepreneurs. Alright, let’s dive into Instagram storyads. When it comes to story ads, Instagram allowsthree ad formats. All of these appear in your audience’s Instagramfeed for 24 hours. The first format is a photo. A still image will show up as a single storyand will stay on-screen for... See more →

Transcript: Hi everyone my name is Lydia and in today's video I'm going to show you how you can enable this sugar and product tagging for your business there are a few things you need to know before you can enable your product tagging for Instagram and those are you need to have a Facebook page for your business Facebook business manager as well you need to have an Instagram business profile and you need to have a website where you sell your product on another thing you might need to know is that after doing all the right settings Instagram is going to take from a few days up to two weeks to review a profile and decided they're going to enable product tagging or not product tagging on Instagram is a feature that allows you not only to tag products in post but also elites people from the post that you tagged the product in to the website where they can actually purchase that product from the first thing you might want to do is to create a Facebook page for your business if you don't have one already and set up business manager after you do that if... See more →