How Instagram stories can help drive social marketing

Transcript: - You think Snapchat's popular? Instagram's even morepopular than Snapchat. More people are using Instagram stories than they are using Snapchat. Hey everyone, I'm Neil Patel and today I'm gonna share with you how you can use Instagramstories to market your business. (lively music) The first thing you cando is build anticipation. When you're creating stories on Instagram you can be like oh, check it out, hey, this is Neil, I'm here today with David and you know what? We're gonna release some amazing footage and interview material tomorrow. Make sure you check it out. As you're building up the hype, people will keeping coming back and you could even tell them that hey, they can go to your website because that's where you're gonna be posting the information. By doing that you'regonna get way more traffic to your site and more people coming back. The next thing you wanna do is story tell. I know that sounds obvious but a lot of people aren't story telling throughout their Instagram stories, they're just randomlytaking pictures and videos and they just hope that it meshes together and it makes sense. It's not just aboutsharing what's happening throughout your day. If each... See more →

Transcript: What's up everyone. Welcome back to my channel, the number oneplace for new coaches, content creators and entrepreneurs. In today's video, I really want to dive deepinto the topic of Instagram specifically. If you're someone that's struggling on gettingtraction and eyeballs onto your content, then this video is perfect for you because I'llbe sharing my top tips and strategies on how to make sure that you get the most reach possibleand make the most out of your content on the platform. So if you're interested in learning my tipsand tricks, then keep on watching. Now the first tip that I have for you to makesure you're getting as much reach as possible whenever you post something is to create shareablecontent. Now this kind of sounds like a no brainertip, but a lot of people actually don't know how to create shareable content and what shareablecontent actually means. Shareable content is beneficial for your accountbecause you need to create content pieces that make it easy for someone else to shareon their platforms as well. Not just liking and commenting, but actualsharing. And the reason why this is important is whensomeone is sharing your content, their audience then has access to your... See more →

Key quotes:

• "Instagram Stories Highlights are an extremely valuable addition to an Instagram business profile because they allow brands to easily curate and showcase the content they want users to see first."
• "In the past year, Instagram has added a ton of new capabilities to Instagram Stories via “stickers.” Today, you can share poll stickers and emoji sliders to your Instagram Stories, question stickers, music stickers, countdown stickers, and even shopping stickers."
• "When Instagram added the suggested Stories section to the top of the Explore page last year, they introduced a new way for people to discover content on Instagram (which means it’s essential to optimize your stories)."
• "Instagram has had Create mode for a while, but now users have more options to choose from: text, GIFs, on this day, templates (for business accounts), polls, questions, countdown, and quiz."
• "This is another new feature for Instagram Stories, but it’s not available for personal accounts (so if you don’t have a business account, you won’t see this)."

Key quotes:

• "The question now is: How can marketers use Instagram Stories to build influencer marketing campaigns that spread brand awareness, generate engagement, and drive sales? Sure, Instagram users can comment on and share regular in-feed posts, but Instagram Stories have more features to help influencers and brands build interactive stories."
• "Brands have found incredibly innovative ways to use this feature, like when Major League Soccer created a flipbook or how the New York Public Library makes classic novels more accessible."
• "But with Stories, users with over 10K followers can incorporate the “Swipe Up” feature to link to product pages and brand websites."
• "Instagram Stories lets people create on-demand content unaffected by the in-feed algorithm."
• "Since Instagram Stories are so versatile, there are a ton of creative ways brands and influencers can use them to reach new audiences and drive leads."
• "With a platform like Octoly, for example, you can connect with a network of over 12,000 vetted micro-influencers, gift them your products, and generate authentic reviews across Instagram and YouTube."

Transcript: In this video, I’ll show you how to createInstagram story ads that convert. According to Instagram, 400 million peopleuse Instagram every day. To capture the attention of this massive audience,I’ll share my bootstrapping process for creating an eye-catching Instagram story adswithout filming anything at all. I’ll go through this process step-by-stepso that you can make your own ad the exact same way. I’ll also show you some important settingsyou’ll need to adjust in Facebook Ads Manager when it comes time to launch your campaign. Ready to create your first Instagram storyad? Let’s begin. Hey everyone, it’s Jessica from Oberlo. Before I get started today, I want to makea little caveat. You’re going to learn a lot about Instagrammarketing today, but you won’t learn everything you need to know about ecommerce success. That takes continuous learning. So subscribe to our YouTube channel to stayon top of the latest tips and trends of ecommerce entrepreneurs. Alright, let’s dive into Instagram storyads. When it comes to story ads, Instagram allowsthree ad formats. All of these appear in your audience’s Instagramfeed for 24 hours. The first format is a photo. A still image will show up as a single storyand will stay on-screen for... See more →

Key quotes:

• "500 Million daily active users are not just ready to engage with brands, but they are actively seeking them out bringing the social media to the 3rd most popular platform with 1 Billion accounts, that’s billion with “b.” It is an excellent opportunity for your business to connect with your audience."
• "The reason is simple — Stories help increase engagement rates and give your followers the opportunity to see unique content."
• "You can use a drag-and-drop design tool that helps you create visual content: posters, GIFs, infographics, short videos and more with modern, edgy templates."
• "Adobe Spark includes Spark Page, Spark Post, Spark Videos are a great combination of tools allowing a user to create and design any visual content."
• "First it is important to understand that in contrast to other social medias Stories don’t have likes or comments; instead, users interact with content in the following ways: Looking at impressions and interactions from Stories will help you to identify what type of content, concepts, creative material your audience liked the most to redefine your future marketing content strategy."

Transcript: So you've heard rumblingsthat entrepreneurs likeyourself are actually making sales from social media. How can this be? Isn't Instagram a wasteland forteenagers and selfies and Avocado Pics? Not Anymore, Rhonda, not anymore.If you're in for this topic, be sure to hit the subscribe button andthe bell so that you don't miss any of my future trainings on howto use Instagram to growyour business and stay tuned until the end. I'm going to share a little hiddenfeature of Instagram that you can use for your customer support and boostyour brand loyalty like crazy. Today I'm covering how to sell yourproducts and services using Instagram's direct messages, also known as the 'DMs'. Leveraging the DMs on Instagram hasworked for my friend and client, Becky Keen, who's a business coach and over the lastsix months she's already generated over $40,000 in revenue back to her businessall through the free app that we know and love: Instagram andit's direct messages. I'm Elise Darma and I've helped thousandsof entrepreneurs like yourself grow their business online through Instagramand today I'm covering sales in the DMS. Just so we're on the same page, let's talk about what directmessaging is on Instagram. Simply put, it's Instagram's privatemessaging feature,... See more →

Key quotes:

• "For example, Nike Running often make their trainers and running equipment the focal point of their content: Whereas other brands, such as WeWork, put more focus on their community and culture: At Buffer, our Instagram marketing strategy is to post consistently quality content that aims to build Buffer’s brand while also connecting on an individual basis with our community members."
• "Curating content from your followers can help you to build a vibrant and engaged community and user generated content can also incentivize your audience to share their own creative ways of interacting with your products, services or company."
• "A large percentage of this growth was down to user generated content and in this post, Brian shares our exact strategy: A study from Georgia Tech looked at 1.1 million random Instagram pictures and discovered these two really interesting bits of information."

Transcript: Businesses they're going to pay a lot of money for somebody who can actually do this because they're not going to know how to do that they're not going to even think about doing this they'll think a lot of you guys even thought about doing this what is going on everyone it is Payton here and today I'm really excited to bring you guys a how-to video on how to create an Instagram story for businesses so you may be thinking Hayden come on I know how to create an Instagram story I'm a 20 year old whatever I of course I know how to do that I guess you know where I record it I'm not talking about that though I'm saying bringing something from outside of your phone so bringing a video that's been posted on YouTube that so that's my example for today that you then want to take a snippet up and put it on your Instagram story without recording the screen directly I'm talking about making it optimized for Instagram stories so people who do this for an example Gary Vee great example a lot of big Instagram accounts you'll see they'll have text... See more →

Key quotes:

• "Instagram Stories raise the bar for brands to be more proactive in creating content that speaks to their target audience."
• "Let’s go 👇 Creating bite-sized polls with Instagram Stories is a fun way to engage with your audience."
• "They often create fun polls to engage with their audience on their IG Stories."
• "Takeaway: Instagram Live is a great way to interact with your followers."
• "(The Frye Company, TOMS, Converse ) Takeaway: Adding direct CTA links to your Instagram Stories provides a fantastic opportunity for taking the connection with your followers a step further, driving more traffic to your site, and potentially increasing your sales."
• "Instagram Stories are an extremely fun way to engage with your audience, and your brand can gain a lot from getting that kind of attention."